3. • Have
a
purpose
• Use
mul4ple
networks
• Customize
your
message
to
the
network
• Humanize
your
message
• Respond
to
posi4ve
&
nega4ve
publicly
Success
in
Social
Media
4. • Create
a
Social
Media
Plan
&
Integra4on
&
Schedule
Golden
Rule
5.
Research
and
analyse
your
company
targets
Define
Social
Media
Strategy
Give
life
to
your
company
in
Social
Networks
Start…
7. 1.
Social
Media
account
management
• Account
set-‐up
(blogs,
fun
pages,
forums
etc.)
• Account
management
(CreaMng
Content
and
ConversaMon)
2.
Monitoring
• Monitoring
what
is
said
about
the
company/brand
on
web
• ReporMng
of
the
results
3.
Social
media
markeMng
• Entertainment
markeMng:
gaming,
contest
etc…
• Campaings
• Viral
markeMng:
creaMng
stories
to
be
shared
4.
Digital
PR
• ReacMve:
AcMviMes
due
to
Media
Monitoring
results
• ProacMve:
Online
news
reporMng
to
news
sites
and
bloggers
Split
of
Services
8. Select
Content
InformaMon
Entertainment
Select
Medium
Text
Picture
Video
Select
Channel
Social
Networks
CommuniMes
wikis
websites
Blogs
Tool
Set
9. acqusa4on
conversion
rela4onship
conversion
permission
conversion
permission
capture
re
-‐
permission
re
-‐
permission
winback
winback
s4ckiness
alerts
transac4onal
cross
sell
repurchase
abandon
browse
replenishment
friend
to
friend
reviews
welcome
conversion
segmented
Social
CRM
10. Convert
from
Paid
to
Owned
&
Earned
Paid
Owned
Earned
Print,
TV,
Magazine,
Radio,
Cinema,
Outdoor,
Banner,
Direct
mail,
Paid
Search,
in-‐store
media
Brochure,
retail
stores,
company
websites,
community,
Facebook
fanpage,
Mobile
Apps
etc
Word
of
mouth,
Facebook,
Twi_er,
Youtube,
Istagram,
blogs,
forums
Strangers
Customers
Fans