gsdfsdfadsasd

1. MA Global Media Management
Design One
Welcome to Part Three
Guidance for Assessment Two: Digital
Presentation

2. Part Three: Investigation and Analysis
• Parts one and two and the first assessment
focused on key concepts for the year ahead.
• Part three and the second assessment focus
on a structured, in-depth analysis of a media
technology.
• All the lectures, seminars and workshops will
be directly linked to this.

4. The brief
• For this assessment you will identify a media technology
and examine three aspects – marketing and branding,
technological affordances, and user experience.

5. Assessment Two - Key Information
• Design One is weighted at 40 credit points of your MA.
• The Digital Presentation and the Critical Writing
combined count for 60% of the total mark for this
module.
• The presentation (not delivered in person) has a
viewing length of 5 minutes and the critical writing
word limit is 2,000 words.
• Deadline: Tuesday 12th January 2016 4pm.

6. Technologies get made, described, used
in all sorts of ways
• In India, there are some brilliant jugaads:
http://www.scoopwhoop.com/humor/pic-of-jugaad/

7. Media Technology
• You should choose a type of technology and one
specific named device/platform. The table below
provides some examples. It is your choice what
technology and device/platform you choose for your
digital presentation:

8. Marketing and Branding
• For this part you should ask, ‘what audience
expectations of this technology are being created
by the producers?’
• Your presentation could include materials
gathered from: the organisation’s website;
television and magazine adverts; materials from
the advertising agency who worked on the
project; fan websites; museum and library
archives.

9. The dreams, aspirations, lifestyles, hopes,
needs, opportunities, goals, imaginaries, etc.
• Advert:
https://www.youtube.com/watch?v=GQuChV
3yuHg

10. Technological Affordances
• For this part you should ask, ‘how is this
technology intended to work?’
• Your presentation could show the affordances
of your technology through demonstrations -
recording a video of you using it; recording a
screencapture of you using it; publicly
available videos of others using it (such as
product reviews).

11. How is it supposed to work? What are its
features and characteristics?
• Tech specs:
http://www.apple.com/uk/iphone-6/specs/
• Demonstration videos that you make/find.
• This is about the detail and the importance of
buttons, features, screens, ports, plugs, etc.

12. User Experience
• For this part you should ask, ‘what do people do
with this technology?’
• Your presentation could include materials
gathered from: review forums; comment threads;
videos posted to YouTube and other social media.
You could also create a video/screencapture
video exploring different (unexpected) forms of
usage (different from any instructional videos
used for part two on affordances).

13. We’ve seen the advert. We’ve seen how it is
supposed to work …
Are there other/hidden stories? How is it actually
made/used? Does this line up with the ideal?
• Video talking about ‘22 major problems with the
iPhone six’: http://www.apple.com/uk/iphone-
6/specs/
• What people do, could include how it is made. For
example,
https://www.youtube.com/watch?v=ck4XUnsfBuQ.
‘When the world sees this line, they might think
differently in this line’ (1.54)

14. Two Parts:
Total is 60% of module
• Digital Presentation (20%)
• Critical Writing (40%)

15. Part One: The presentation
• A PowerPoint, Prezi or Google Slides.
• Remember, you can use your techniques from the
workshops to create and capture content.
• The submissions is online on eFolio blog to allow dynamic,
visual content (e.g. videos). Use them!
• A viewing length of 5 minutes (10% leeway is 30 seconds!)
• This means adding up the different types of slide content:
Type of content Viewing length
Video Viewing length (so you could direct the viewer
to a specific bit rather than whole thing)
Text 30 second
Images 10 seconds

16. E.g. from week 3 lecture slides
30 seconds 30 seconds 30 secondsVideo: 1 minute
26 seconds
The viewing length of the above slides
would be: 2 minutes 56 seconds.

17. Narrating the presentation
• You should make sure that you clearly narrate
your slides for your reader.
For example, if you have a slide that consists
entirely of an image, then you would need to
explain what it is, where it came from, and why
it’s relevant.
• You can narrate and add reference by (a) putting
text on slides or (b) provide a separate document
with your ‘script’. Or a mixture of both.

18. a) Narrate through text on slides
• You could put a heading to guide the reader, add a
text box with your analysis and put the source.

19. b) Narrate through text on slides
• You could provide
the image on the
slide
• And provide
a separate script

20. Referencing
• All images, videos, news articles, academic
quotes, etc. needs to referenced.
• References for the presentation can be in one of
these places:
On the slide
In the script
On a final slide (not included in viewing length)
• The most important thing is that you are
consistent and they can be found!

21. Creating and submitting the presentation
• In workshops next week (Mon 30th and Tues
1st) we will look at some top tips for creating
and submitting your presentation.
• There will also be lots of time for discussing
your ideas.

22. Supporting Critical Writing
• In the supportive critical writing you will use academic
readings and analysis to help you critically comment on
your examples and your findings presented in the
digital presentation.
• You should use the supporting critical writing to make
connections across all three aspects. This might include
similarities and differences between the marketing and
branding, and how people actually use the technology
in their everyday lives.
• 2,000 words
• Academic literature
• Harvard referencing (in-text and at end like an essay)

23. Assessment Criteria
Knowledge and Understanding (A1-A4)
• Engage with a range of academic sources to define and evaluate concepts and
develop your argument.
Subject Specific Intellectual and Research Skills (B1-B4)
• The digital presentation should engage with a range of sources to find different
types of visual materials relevant in the analysis of your examples.
• The supporting critical writing should engage with academic literature as part of
your analysis.
Transferable and Generic Skills (C1-C3)
• Respond to the brief by examining the marketing and branding, technological
affordances, and user experience of a media technology.
• The digital presentation is clearly structured, within the stated viewing time,
and technically proficient (i.e. links work; materials can be clearly seen and
accessed). Correct and consistent use Harvard referencing.

24. Guidance
• Workshops in weeks 10 and 11.
• Week 12 will have a showcase and they’ll be the
opportunity for feedback. We will also have a
Mac Suite booked for any technical questions.

25. Submission
• Same as with Design One, but with a different/new URL:
https://www.efolio.soton.ac.uk/blog/dka1m14/design-
one/magmm-design-one-a2-digital-presentation/
• You must e-mail wsasos@soton.ac.uk by Tuesday 12th January
2016 4pm with the link to your eFolio page/Digital
Presentation. Use the following subject header: “MAGMM
Design One Digital Presentation”.
• Remember, slides (+ any script) and critical writing must be
compiled into PDF or Word document and uploaded to
Blackboard with the submission cover sheet.