1. Social media in a nutshell
Ben Akin-Smith
:07723 051 507
:Ben.Akin-Smith@Enableinteratctive,co.uk

2. This is me:
…digital strategist, hopeful runner, entrepreneur, terrible cook,
media planner, ex-fat man, email marketer, husband, business
owner, atrocious singer, communicator, avid wearer of shoes,
digital evangelist, aspiring photographer, blogger & Mac
convert.

3. Agenda
What, Why, How
Lots of chatting
and examples.

4. “Social media is like teen sex.
Everybody wants to do it. Nobody knows how.
When it’s finally done there’s a surprise it’s not better”
Avinash Kaushik, Analytic Evangelist, Google

5. Officially, social media is “an umbrella term
that defines the various activities that
integrate technology, social interaction, and
the construction of words, pictures, videos,
and audio
Wikipedia.org
http://www.flickr.com/photos/solidether/1084349065/sizes/o/

6. It’s also a fancy way to describe the millions of conversations
people are having online 24/.

7. “Interesting, but tell me how to use social media to make
things better.”

8. Two sides to Social Media.
1. Strategy – the principles

9. Two sides to Social
Media.
2. Implementation –
putting it together

10. Question: What platforms do you know of?

11. • ARTS: • Chowhound – Food • Moxie Moms • Faves • Tagmee • FanNation
• • Epinions • MyFamily.com • StumbleUpon • Text America • Fanspot
• ArtSlant • RateItAll • Parentography • TagTooga • Zoomr • GymMeet
• deviantART • Yelp • TheFamilyPost • Trailfire • • KeeCricket
• Humble Voice – Art, music, video, photography • • WebBiographies • • PHOTOGRAPHY: • Joga – Soccer (Football)
• imeem – Music, videos, photos • COOKING/FOOD • • MICROBLOGGING/IM/MOBILE: • • Prep Champs
• MyArtInfo • • FASHION/CLOTHING: • • MyShutterspace • ScoreGuru
• PhotographyVoter • All Recipes Barmano • • BeeMood • Photography Mentor • SportsFlip
• Virb – Music, art, fashion, film and more • Bake Space • 2Threads • Feecle – Japanese • Photography Network • Sportsvite
• • Epicurious Community • Chictini • FlickIM • Picture Social • Takkle – high school sports
• BOOKMARKING: • Family Oven • Fashionising • Frazr – German and French • Shutterate • SportsCast
• • FohBoh – Restaurant network • Fashion Network • IMified • Shutter Social • Strands
• AllMyFavorites • Kitchen Bug • Metro Friendly • Jaiku • •
• Backflip • MyDish • Movmnt • Komoo – Chinese • POLITICS: • TECHNOLOGY:
• Blinkbits • Nibbledish • My Kids Fashion • loopt • •
• Blinklist • Recipe Key • Springleap – T-shirts • mbuzzy • Carnival of Politics • Design Bump – Web/graphic design
• Blogmarks • Recipezaar • StyleCaster Community • Numpa – Dutch • • Design Float – Web/graphic design
• Blummy • Sharecipe • Stylehive • Pownce • POP CULTURE: • DesignRelated
• BuddyMarks • Tasty Planner • StyleHop • Radar • • DevelopersNiche
• BookmarkTracker • We Eatt • StyleMob • Robisz – Polish • Lipstick – Celebrity • DNHour – Domain Name News
• ChangeToLink • WineLifeToday – Wine • Threadless – T-shirts • Rummble • Showhype • DotNetKicks
• Chipmark • • Us Trendy • Twitter • • Dzone – Developers
• del.icio.us • CULTURES/FOREIGN LANGUAGES: • • Zannel • PROFESSIONAL: • Earner’s Club – Internet Marketing
• De.lirio.us • • FINANCE: • • • Hacker News
• Diigo • Acelerame – Spanish (cars) • • MOVIES: • APSense • Hosting Bookmarks
• Dogear • Amina – Chechen Republic • Tip’d • • Biznik • Pixel Groovy – Web design
• Favoritoo • Black Planet – African American • • Filmcrave • CitiAlly • Slashdot
• Feedmarker • ClubGh – Ghana • GAMES: • Reelempire • Cofoundr – Entrepreneurial • Tweako
• Foxmarks • Hyves – Dutch • • • CompanyLoop • SWiK – Open source software
• FreeLink • IRC Galleria – Finland • Gaia – Games and anime • MUSIC: • DoMyStuff • WPscoop – WordPress
• Furl • iWiW – Hungary • Game Diggity • • Doostang •
• GiveALink • IndianPad • GuildCafe • 10Tune • Ecademy • TEEN:
• Hyperlinkomatic • LunarStorm – Sweden • WeeWorld • Buzznet • Fast Pitch •
• iKeepBookmarks • MiGente – Latino • • Fuzz • JASEzone • eCRUSH
• Jack of All Links • Mixi – Japan • GENERAL NETWORKING: • JamNow • KillerStartups • eSpintheBottle
• Lilisto • Nexopia – Canada • • Jango • Konnects • Piczo
• LinkaGoGo • Playahead – Sweden • AIM Pages • Last.fm • Lawyrs • Profile Heaven
• Linkatopia • Scoopeo – French • Badoo • MOG • LinkedIn • Sconex
• Linkroll • StudiVZ – German students • Bebo • Purevolume • MeetIn • Student.com
• List Mixer • Wamba – Spanish social network • CyWorld • Soundpedia • MyCareer.ge • Stardoll
• Lycos iQ • Yigg – German • EarthFrisk • thesixtyone • Naymes • Teenwag
• Ma.gnolia (not functional for now) • • ECpod • • NetHooks •
• Mister Wong • DATING: • Facebook • NEWS: • Ryze • TRAVEL:
• Mobilicio.us • • Faves • • Small Business Brief •
• MyBookmarks • Bachelor Place • Friendster • Blog Engage • StartupNation – Entrepreneurial • Couch Surfing
• MyHq • Chemistry • Grono • Blogg-Buzz • Startupping – Internet entrepreneurs • EveryTrail – GPS
• Mylinkvault • Crush or Flush • Hi5 • BloggingZoom • Synergy Street – Entrepreneurial • GeckoGo
• MyPip • Cupid’s Lab • iBritz • BlogsVine • Tapped In – Educational professionals • Groople
• My Stuff (from Ask) • Flirtomatic • LiveJournal • BookmarkUs.net • Upspring • Gusto
• MyVmarks • LoveandFriends • Lovento • BuzzFlash • Venture Capital Network • TravBuddy
• Namakkal • OkCupid • Multiply • Content Pop • Xing • Travellerspoint
• Netvouz • SpeedDate • MySpace • Digg • Ziggs • TrekCafe
• Online Bookmark Manager • WooMe • MyWebProfile • Fark • • Trip Advisor
• OnlyWire • • NetFriendships • Hubdub • REAL ESTATE: • TripUp
• Oyax • EDUCATION/BOOKS: • Netlog • Mad or Love • • WAYN
• Shadows • • Orkut • Mixx • Puurple • Woophy
• Simpy • BookCrossing • Passado • NewsCloud • Trulia •
• SiteBar • Bookins • Plaxo • NewsHeat – Politics • Zillow • VIDEO SHARING:
• SiteJot • BookMooch • Skyrock • Newsvine • •
• Snipit • BookSwim • Tagged • NowPublic • RELIGIOUS: • Broadcaster
• Socializer • Carmun • Tribe • Plime • • Panjea
• StartAid • Citeulike • Trig • Propeller • Blessedit • Revver
• Stufflinker • Connect via Books • Windows Live Spaces • RawSugar • GospelShout • Tubearoo
• Sync2it • Curriki - for teachers • Yahoo! 360 • Reddit • MyChurch • Viddler
• SyncOne • Good Reads • Zaadz • Shoutwire • Tangle – video sharing • Video Bomb
• Turboclip • LibraryThing • • Stirr’d Up • Xianz • Video Sift
• Windows Live Favorites • PaperBackSwap • HEALTH/MEDICAL: • Tagza • • Vimby
• WireFan • qoolsqool • • Wobblog • SHOPPING: • Xillian TV
• Zurpy • Read It Swap It • DailyStrength • Zoomit (Canada) • • YouTube
• • Shelfari • DrConnected • • AgentB •
• CARS AND AUTO: • We The Teachers • Health Ranker • PETS: • BiddingBuddies – For Ebay members • WOMEN:
• • • icarecafe • • Deal Comet •
• AutoSpies • EVENT PLANNING • MyPharmaNote • Catster • Dealigg • Kirtsy
• Boompa • • Sanewire – recovery • Dogster • Iliketotallyloveit • PNN
• Car Community • Socializr • Sermo – Doctors • Fuzzster • Judy’s Book • SurgarLoving
• CarDomain • Zoji • Walker Tracker • MyCatSpace • OSoYou •
• Motorpulse • • Who is Sick? • MyDogSpace • ThisNext • MISCELLANEOUS:
• • FAMILY: • • PetSide • Yub • 9rules
• CONNECTING WITH FRIENDS: • • KIDS: • PetZume • Zebo • 43 Things – Goal sharing
• • Amiglia • • Pikapet • • Beautiful Society – List and vote for your favorite
• Classmates • Babbiz • imbee • UnitedDogs • SOCIAL ACTION: things
• ConnectU • CafeMom • KidLinks • • • Clip Clip
• Friends Reunited • Eons • • PHOTO SHARING: • Care2 – Social Issues/Humanities • ChickAdvisor
• Graduates • Family 2.0 • INTERNET MARKETING: • • Hugg – Environmental • Clipmarks
• Meetup • Family Den • • eSnips • Planet Change – Environmental • Clipstar
• MyYearbook • Famiva • Gooruze • Flickr • TakingITGlobal • Clubnet UK – clubbing
• Reunion • Geni • PlugIM • Fotki • • Consumating
• SKOUT • Genoom • Sphinn • Fotolog • SPORTS: • Dandelife – A social biography network
• • GreatSchools – Parents review schools • • Linkinn • • Dawdle – Auction
• CONSUMER REVIEWS: • Kinzin • LINK/WEBSITE SHARING: • My Opera • Armchair GM • Daytipper – Tips and tutorials
• • MomJunction • • Photbucket • Ballhype • Digglicious
• Cork’d – Wine reviews • MothersClick • Ensiting • Picli • eFans • DigStock – Financial
• DontStayIn – Clubbing
• EnergyPeopleConnect
• Experience Project – Share Life Experiences
• Faceparty – “The biggest party on Earth”
• Fazed
• Faqqly – Community of questions and answers

12. Facebook Overview
• Launch in 2004, initially in Harvard University, then rolled out
to other US colleges, then to the pubic
• Registration is open to anyone 13 years or older
• average age being 33 (but getting older!)
• 350million active users

13. What can you do?
• Photos – Express yourself with an online photo album. This feature allows you to
upload a profile picture to your Facebook page and create multiple .
• Videos – Share your favorite videos by uploading them onto your page.
• Links – Recommend sites to other users and vice versa.
• App – you can install Apps, these are games or utilities that can can be share
with friends.
• Feed – Find out the latest news about people within your network as this feature
informs you of any changes to the statuses and profiles of members in your
social groups.
• Mini-feed – Similar to the Feed feature but only contains information about
yourself. You can edit this feature accordingly if you do not want to expose
certain details.

14. Up Close and personal
• www.facebook.com/benakinsmith
• Personal Page
• Love Running - Group

15. Facebook Examples
• Photos -
http://www.facebook.com/aspcateam
• Tools -
http://www.facebook.com/humanesociety
• Apps (fan)
http://www.facebook.com/
susangkomenforthecure
• Simplicity –
• http://www.facebook.com/target

16. Twitter Overview
Twitter is a free social networking and microblogging service that
enables its users to send and read messages known as
tweets. Tweets are text-based posts of up to 140 characters
displayed on the author's profile page and delivered to the
author's subscribers who are known as followers.
• Launched in 2006
• Registration is open to anyone
• average age being 35 (but getting older!)
• 75 million accounts (15million active)

17. Up Close and personal
• www.twitter.com/Benas
• www.twitter.com/loverunning2010

18. Twitter Example
Twitchhiker
@paul_a_smith. he attempted to travel as far around the world
as possible in 30 days, relying only on the goodwill of people
using Twitter.

19. The rules
1. I can only accept offers of travel and accommodation on
Twitter,
2. I can’t make any plans further than three days in advance
3. I can only spend money on food, drink and anything that might
fit in my suitcase. All travel and accommodation must be
offered to me through Twitter
4. If there’s more than one offer on the table, I get to choose
which I take. If there’s only one, I have to take it within 48
hours.
5. If I’m unable to find a way to move on from a location within 48
hours, the challenge is over and I go home.
http://twitchhiker.wordpress.com

20. Results?
• Cost = £0
• He made it Stewart Island in New Zealand
• raised £6,100 for Charity: water.
• 12,000 followers
• He has been asked to write a book
• He had several appearances on National TV

21. YouTube Overview
• Founded ( in a garage) in Feb 2004
• Purchased for $1,600,000,000by Google
• It is
– a hosting and sharing platform
– a search Engine
– a TV channel

22. YouTube Examples
Channels
• http://www.youtube.com/user/Blendtec

23. Examples of social media: What do you like & why?
Secret link (CW)
Secret Link II (list)

25. The glue - what holds it all together
http://www.flickr.com/photos/nifer/353230456/sizes/l/

26. Define who you are. Be consistent
http://www.flickr.com/photos/gtmq8/2303591849/

27. It is all about communication
http://www.flickr.com/photos/nichollsphotos

28. It is all about communication
Getting someone interested is
all about sharing, information, a
story, a passion, an idea etc...
It’s about people, not technology (but technology helps)
http://www.flickr.com/photos/nichollsphotos

29. “In the past you were what you owned. Now you are what
you share.” Charles Leadbeater. We Think
http://www.flickr.com/photos/milivoj/2166043959/sizes/l/

30. Listen
Act on their feedback
Encourage discussion, be a part of it
http://www.flickr.com/photos/twenty_questions/

31. Create a dialogue with them
Not a monologue

32. People are talking, getting together
and changing the world…

33. …. people will tell you what they think
Image: farm3.static.flickr.com/2088/2213647530_4506ce2671_o.jpg

34. You will get it wrong
Survey… http://www.tealeaf.com/resources/Harris_2008.asp http://www.flickr.com/photos/thomashawk/

35. Get it right and people notice
BIG
http://discussionleader.hbsp.com/haque/2008/09/how_to_build_a_nextgen_business_now.html

36. Be Honest
Image: http://www.outdoorlens.com/funny-animal-signs/

37. Be useful
http://www.flickr.com/photos/xgray/

38. Create space for agility, flexibility and iteration
http://www.flickr.com/photos/mundilfari_gjk/2497402169/sizes/l/

39. Treat things well and they will grow

40. Work with others & things will evolve
http://www.flickr.com/photos/babaghan/166756766

41. Because….
http://thisisindexed.com/

42. Don’t get scared,
remember we’re all
human
“what we’re really craving is more
humanity itself. I see clues of this
everywhere, from the direct engagement
as enabled by Twitter, to Apple’s Genius
bar which gives us live, breathing and
fairly smart people to help us when a
human touch is needed.” David Armano
http://www.flickr.com/photos/flysi/

43. Thanks and bye for now…
www.gapingvoid.com
Ben Akin-Smith
:07723 051 507
:Ben.Akin-Smith@Enableinteratctive,co.uk