Fully updated for 2020. Our work and history - describing everything we do to help organisations and people to do good better.

1. OUR WORK AND HISTORY
2020

2. WHAT DRIVES US
We help organisations to

3. WHAT THIS MEANS
DO GOOD BETTER
Health and wellbeing
Equality
Social justice
Access to education
Access to employment
Connections and community
Life changing innovation
Reaching more people
Creating identity and belonging
Generating income
Speaking with confidence
Speaking with authenticity
Connecting, inspiring and supporting
Strategy and improvement
Campaigns and projects
Content creation
Capacity support
What we do What our partners do What we achieve together

4. WHO WE ARE
RESPECTED, CREATIVE,
COLLABORATIVE
COMMUNICATOR
BEN CAPPER (MCIM)
Lead Consultant
20 YEARS COMMS & MARKETING EXPERIENCE
HEALTH, HOUSING, EDUCATION, CHARITY, GOVERNMENT
PRIVATE, PUBLIC, THIRD SECTOR
AGENCY & CLIENT SIDE EXPERIENCE
EVIDENCE-LED, OUTCOMES FOCUSED
Member of the Chartered Institute of Marketing

5. WHO WE’VE WORKED WITH
as associates

6. WHO WE COLLABORATE WITH
We often collaborate on projects with partners and organisations that we love working with.
Click each partner logo to find out more.

7. WHAT WE DO
STRATEGY AND
IMPROVEMENT
COMMS STRATEGY DEVELOPMENT
SERVICE DESIGN COMMS
TRAINING, MENTORSHIP AND IMPROVEMENT

8. Ben was invaluable in providing senior leadership to the
organisation through a period of significant change.
Not only supporting the development of our new, core brand and
strategic direction, Ben developed a closer working relationship with
our key stakeholders, establishing strategic partnerships and
transforming communication channels.
PAUL CHAPMAN
CEO, LIVERPOOL JOHN MOORES UNIVERSITY STUDENTS’ UNION

9. COMMS STRATEGY
DEVELOPMENT
EVIDENCE-LED
CO-CREATED (in person or online)
OUTCOMES-FOCUSED
FUN TO CREATE
EASY TO USE
WE’VE DONE THIS WITH

10. SERVICE DESIGN COMMS
STAFF ENGAGEMENT
END-TO-END USER JOURNEY ANALYSIS
USER CO-PRODUCTION
MESSAGING DEVELOPMENT
CONSISTENT, TARGETED COMMUNICATIONS
Digital Refresh internal comms programme - 2019/20
Introducing Windows 10 and Office 365
Integrated campaign inc. concept dev, print and video
Delivered in collaboration with Cheshire West and Chester Creative Team
WE’VE DONE THIS WITH

11. TRAINING, MENTORSHIP
AND IMPROVEMENT
COMMS STRATEGY AND CAMPAIGN DELIVERY
MESSAGING
TONE OF VOICE
SEO AND WRITING FOR THE WEB
BLOG WRITING
Elizabeth Morgan
Digital Communications Manager
West Lancashire Borough Council
“Ben understood our need to move
forward with tone of voice and
brand persona guidelines and
provided a clear path for the team
to arrive at what we needed
through a series of workshop
exercises.
This has been a great benefit to us
both in message creation and in
delivery.”
GROUP OR INDIVIDUAL TRAINING ON:
WE’VE DONE THIS WITH

12. ENGAGEMENT & INVOLVEMENT
BRANDING
END-TO-END CAMPAIGNS
CAMPAIGNS
AND PROJECTS
WHAT WE DO

13. I have thoroughly enjoyed working with Ben and have
learnt from him. He made the experience fun and I would
not hesitate to commission his company to work with us
again.
PETER CARTLEDGE
IT PROJECT MANAGER, CHESHIRE EAST COUNCIL

14. ENGAGEMENT & INVOLVEMENT
CO-PRODUCTION
INSIGHT / APPRECIATIVE INQUIRY WORKSHOPS
PUBLIC ENGAGEMENT
STAFF ENGAGEMENT
STAKEHOLDER ENGAGEMENT
INVOLVING SELDOM HEARD COMMUNITIES
AUTHENTIC CONCLUSIONS
ACTIONABLE RECOMMENDATIONS
WE’VE DONE THIS WITH

15. BRANDING
CO-CREATED
VALUES-LED
FULLY INTEGRATED
EXPERIENTIAL
BRAND IDENTITIES CREATED & MANAGED FOR
CHARITIES, SOCIAL ENTERPRISES, NHS, SMEs,
LOCAL GOVERNMENT SERVICES.
WE’VE DONE THIS WITH
MyCareView project. Digital Health Record initiative developed on
behalf of NHS and local authority partnership - 2019/20
Delivered in partnership with Cheshire West and Chester Creative Team

16. END TO END CAMPAIGNS
CONCEPT DEVELOPMENT
MESSAGING AND TARGETING
ON-SITE PHOTOGRAPAHY
ON-SITE VIDEOGRAPHY
MULTI-CHANNEL DELIVERY
PLACING AND MONITORING
PRINT
OUTDOOR, SOCIAL & PPC
EVALUATION
WE’VE DONE THIS WITH
Nurse Recruitment Campaign 2018/19
Integrated campaign across social and print
6.5k increase in applications
Delivered in partnership with PLW Creative, Dupe Creative & Nordic Notes

17. MIKE BAKER
ASSOCIATE DIRECTOR OF COMMUNICATIONS
WIRRAL UNIVERSITY TEACHING HOSPITALS NHS FOUNDATION TRUST
Ben coordinated our “We are WUTH” recruitment campaign at short notice,
coordinating on-ward photography, graphic design, and the scheduling of paid and
organic social media content.
This was a new approach for the organisation, and we were very happy with the results.
I would happily work with Ben again on a similar project.

18. WRITING
VIDEO
PODCASTS
DESIGN AND PRINT
CONTENT
CREATION
WHAT WE DO

19. WRITING
ACCESSIBLE
AUTHORITATIVE
PRINT APPROPRIATE
WEB & SEO APPROPRIATE
BLOGS
EMAILERS
CAMPAIGN MATERIALS
WE’VE DONE THIS WITH

20. VIDEO
WE’VE DONE THIS WITH
Videos produced in collaboration with Untold Media
CLICK EACH IMAGE TO VIEW
SCRIPTING
ON-LOCATION INTERVIEWS
SHOOT CO-ORDINATION
EDIT OVERSIGHT
LONG-FORM VIDEO
SOCIAL MEDIA VIDEO CONTENT

21. PODCASTS
WE’VE DONE THIS WITH
SCRIPTING
HOSTING
INTERVIEWING
PRODUCTION
SYNDICATION
PROMOTION

22. DESIGN & PRINT
STRATEGIC DOCUMENTATION
PUBLIC-FACING PRINTED ITEMS
CAMPAIGN COLLATERAL
AWARD-WINNING BROCHURE DESIGN
END-TO-END DESIGN & PRINT
MANAGEMENT
COPYWRITING
CONCEPT CREATION
WE’VE DONE THIS WITH
MyCareView print collateral produced in collaboration with
Cheshire West and Chester Creative Team

23. The insight, energy and strategic thinking that Ben provided were essential in
refocusing and realigning our overarching communications strategy and enacting
digital and print campaigns focussed on our research, policy and delivering impacts.
Ben was extremely approachable, flexible and an excellent communicator. He
worked unaided with members of the wider team to lead, enact and deliver
marketing and communications concepts into reality.
MIKE SPENCE
PROJECT MANAGER
NIHR CLAHRC GREATER MANCHESTER

24. OVERFLOW CAPACITYCAPACITY
SUPPORT
WHAT WE DO

25. Perhaps Ben's greatest strength is his problem-solving ability to 'get
things done'. I highly recommend Ben for anyone looking for
someone who can make a difference and hit the ground running.
DARREN GREEN
TRANSFORMATIONAL PROGRAMME MANAGER

26. OVERFLOW CAPACITY
SENIOR LEVEL COMMS SUPPORT
STEPPING IN WHEN COMMS TEAMS ARE
BUSY
INDIVIDUAL CAMPAIGN MANAGEMENT
STRATEGIC SUPPORT
SPECIFIC TASKS DURING BUSY TIMES
WE’VE DONE THIS WITH
Covid-19 communications support.
Strategic messaging advice
Speech and article writing for Mayor and Council Leader
Staff Video address for Mental Health Awareness Week

27. Working with Ben is a fantastic experience.
He listens, understands and then develops a tailored suite of
professional communication and marketing strategies to suit the
needs to the service.
He has a real and genuine caring passion and uses that to provide
great insight for both staff and users to develop our services.
GARY PRICE
ASSOCIATE DIRECTOR OF STRATEGY
WIRRAL UNIVERSITY TEACHING HOSPITAL

28. CONNECT WITH US
t: 07984 469704
e: ben@greyfoxcomms.co.uk
www.greyfoxcomms.co.uk
@greyfoxcomms
Ben Capper