How anyone can create products people love

1. 7 Steps to Simplicity
how anyone can create products people love

2. @david_adkin
David
Adkin
Ben Haefele
@benhaefele

3. What is Design?
“Coming up with something specific to make someone’s
life better.”

4. Overwhelming Underwhelming

5. Simple Simple

6. It takes a lot of hard work to make
something simple
-Steve Jobs

7. Simple Products
Products without Hassles
are

8. Waiting

12. Make the waiting fun

15. Eliminate the waiting

18. Deciding

19. Brain Power is Like a Bank

20. Decisions make withdrawals

21. And then you make bad decisions

22. Psychological Depletion

25. Suggest a path forward

28. Filtering

29. Three Kinds of Filtering
Verbal Aesthetic Conceptual
Would you like
to save your
changes?
Save Changes?

30. Learning

31. YOU MUST UNLEARN WHAT
YOU HAVE LEARNED

32. YOU MUST UNLEARN WHAT
YOU HAVE LEARNED
Don’t reinvent the wheel

33. Iconography

34. Iconography

35. Importance, Grouping, and ConsistencyInformation Architecture

36. Importance
Grouping
Consistency

37. Importance
Grouping
Consistency

38. Importance
Grouping
Consistency

39. Importance
Grouping
Consistency

40. Importance
Grouping
Consistency

41. Repeating

42. HASSLE 5HASSLE 5

45. Why doesn’t it remember
my phone number?

46. Paying
$

48. Pain centers light up

50. Asking

55. breakout exercise

56. groups of 3 - 4
pick a product
identify hassles
ideas to improve
$

57. Waiting
Deciding
Filtering
Learning
$
Repeating
Paying
Asking