22. Disney – To make people happy
Ikea – To create a better every day life for the many
people
Wal-Mart – Become a $125 billion company by the year
2000
Honda – in 1970: We will destroy Yamaha.
Nike – in 1960s: Crush Adidas.
Stanford University – To become the Harvard of the
West
23. Telsa - To accelerate the advent of sustainable
transport by bringing compelling mass market
electric cars to market as soon as possible
SpaceX - To accelerate development of rocket
technology, all for the goal of establishing a
self-sustaining, permanent base on Mars
26. Ideas to avoid / be aware of?
• Market places / two sided markets
– They do lead to digital transaction businesses ==
most likely to hit $1b
– Winning once is hard. Here you need to win twice.
• Viral
– Generally all about luck
• Photo Sharing etc
– Yawn!!! Be original.
38. “An MVP is an experiment that tests a
critical, falsifiable hypothesis of your
business”
“MVPs are just a tool to conduct fast,
measurable customer learnings”
Devin Hunt - http://dex.io/hailpixel/mvps-in-practice/
82. Elon Musk - 2008
SpaceX Falcon 1 launches was 0 for 3.
Telsa was hemorrhaging money
Getting divorced
“man, I never thought I was someone who
could ever be capable of a nervous breakdown”
~Iron Man Elon Musk
http://spacenews.com/article/civil-space/40066why-elon-musk-says-2008-was-his-worst-year-ever
83. Elon Musk - 2008
Sept. 28, 2008 - Falcon 1 – Successful
launch on fourth attempt
Dec. 23, 2008 - SpaceX awarded $1.6billion
NASA contract
Dec. 25, 2008 – Telsa investors pour more
money in
Idea to Reality, as I mentioned at the start it’s all about execution
What happens if you don’t have an idea?
Search for problems
Twitter
Conference Presentations
Even if it’s completely random
Start testing and validating as quickly and dirty as possible. Tim Ferrirs – Adwords for the title. Book in bookstores, changed covers and watched people to see if they spotted and picked up the book. Naughty… smart… but naughty.
Test It
Only one sure fire way to get validation – get someone to pay for it
How to solve the empty community problem
Dropbox
Spotify
Gmail
Google
Facebook
Biggest way to get to a $1b.