Covering: Physical Digital, Phygital, The Internet of Things. This presentation explores the transformational journey Australia Post is undertaking as it bridges digital technology into the country’s biggest physical network. Exploring the emerging ‘grey’ space that exists between online and offline business activity, it discusses the strategic approaches, learning and initiatives within this program of work and our perspective on this emerging physical digital future. Content: How to effectively bring digital into physical product networks Strategies for future business based on physical digital interaction Insights into what tomorrow’s network will look like

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3. THE DIGITAL
PHYSICAL FUTURE
AD:TECH 2013 Presentation by Ben Hourahine & Karen Davies
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4. CONNECTING
DIGITAL &
PHYSICAL
REALITIES
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5. DIGITAL PHYSICAL
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6. 8.7 BILLION
CONNECTED
DEVICES
IN 2012
Source: Cisco’s IBSG group / Forbes
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7. ONLY 1% OF PHYSICIAL
OBJECTS THAT CAN BE
CONNECTED ARE
Source: Cisco’s IBSG group / Forbes
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9. STRATEGIES
LEARNING
INTIATIVES
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11. ‘ Our Future Ready business renewal program involves adapting
our products and services, in fact our whole business model, in
response to this trend.
Australia Post is finding opportunities to better connect people,
in both the physical and the digital world.
’
Australia Post Managing Director & CEO, Ahmed Fahour
Australia Post Annual Report 2012.
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12. The
Challenge
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13. THE BIGGEST
PHYSICAL NETWORK
IN AUSTRALIA
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14. 5 BILLION+ DELIVERIES
33,031 EMPLOYEES
15,995 POST BOXES
10,380 TRUCKS, VANS AND MOTORBIKES
2,560 REGIONAL AND REMOTE OUTLETS
1,868 METROPOLITAN RETAIL OUTLETS
498 PROCESSING CENTRES
23 BUSINESS HUBS
4 GATEWAY FACILITIES
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15. A LONG JOURNEY
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16. WHAT
WE’VE
DONE
TO DATE
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17. TODAY’S TAKE AWAY.
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18. Five key
Strategies
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19. Use online to boost
your offline brand
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22. Use physical assets
to drive brand online
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26. Create digital versions
of physical products
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29. DIGITAL MAILBOX VIDEO
https://www.youtube.com/watch?v=gj_pdVeg8Pg
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30. Turn digital goods
into physical objects
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32. SOCIAL MEMORIES VIDEO
https://www.youtube.com/watch?v=5vkQGSOsZRc
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33. Meet digital demand
with physical solutions
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34. DELIVERY CHOICES VIDEO
https://www.youtube.com/watch?v=MRPuC7HPbl4
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36. PARCEL LOCKERS VIDEO
https://www.youtube.com/watch?v=SSYm-X0xEMM
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37. Wrap up
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38. HOW CAN YOU
OR YOUR CLIENT?
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39. Use online to boost your offline brand
Use physical assets to drive brand online
Create digital versions of physical products
Turn digital goods into physical objects
Meet digital demand with physical solutions
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40. Thanks
© 2012 Razorfish

41. QUESTIONS
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