Online Reviews are a powerful marketing tool. Reviews can be used by businesses for marketing, customer service and business improvement.
This presentation highlights the benefits on online reviews, highlights why businesses should embrace them, and conclude with offering insights into how these reviews can be used to maximum impact.
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Harnessing the power of Online Reviews - SMX London 2017
1. #SMX #24A1
@Roberts_ben_m / Ben
Roberts
Why you should embrace the Online REVIEWlution
Harnessing The
Power Of Online
Reviews
2. #SMX #24A1
@Roberts_ben_m / Ben
Roberts
I’m a millennial
I’m a marketer who believes that
customers are the cornerstone of
successful marketing
I’m writing a book, to be published
this year
Who am I?
19. #SMX #24A1
@Roberts_ben_m / Ben
Roberts
84% customers say “consumer-written
content on brand sites influences what
they buy”
A study by BazaarVoice
20. #SMX #24A1
@Roberts_ben_m / Ben
Roberts
Customer reviews are significantly more
trusted (nearly 12X more) than descriptions
that come from manufacturers
eMarketer
25. #SMX #24A1
@Roberts_ben_m / Ben
Roberts
• People love recent reviews
• Google loves recent reviews
• You should love recent reviews
Fresh Factor
“73% of consumers think that
reviews older than 3 months
are no longer relevant”
26. #SMX #24A1
@Roberts_ben_m / Ben
Roberts
Customer written content
Natural Language
Highly Specific
Long Tail Keywords
27. #SMX #24A1
@Roberts_ben_m / Ben
Roberts
Rich Snippets
Volume and Rating
Trust
Local Search and Rich Snippets
34. #SMX #24A1
@Roberts_ben_m / Ben
Roberts
According to stats from Distilled, these rich
snippets can mean a 10-20% increase in click-
through rates
https://declara.com/content/Qgw2ZBo1
43. #SMX #24A1
@Roberts_ben_m / Ben
Roberts
LEARN MORE: UPCOMING @SMX EVENTS
THANK YOU!
SEE YOU AT THE NEXT #SMX
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