Ben Shute

58 Seguidores

1 SlideShare 58 Seguidores 170 Siguiendos

An experienced digital media professional, dedicated to creating business and customer value through innovation and insight. With a background in traditional and digital media, I specialise in building social media programs within regulated financial services businesses. After establishing CommSec as the foremost online broker in the social space, I now lead QBE Australia's social media and content efforts, encompassing all aspects of the business from customer service to brand. I am passionate about the opportunities made possible by social technologies and platforms, and bringing customers closer to the things that matter most to them.

cx customer service customer experience brand management social listening social media

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Ben Shute

Presentaciones

Intent-Based Social Listening: The True Voice of the Customer

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