This document summarizes Benjamin Gadbaw's thesis presentation for his graduate degree. It discusses creating physical objects to encourage mindfulness in New York City residents. The intended experience is a series of social objects placed in public contexts. The future state envisioned is a happier, healthier society fostered by mindfulness compatible with modern life. The methodology draws from design thinking, material exploration, and entrepreneurial approaches.

1. Thesis Presentation
Benjamin Gadbaw
10.31.2011
SVA IxD Thesis Development
Frank Chimero Liz Danzico
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2. “At the end of the day, the subject of everyone in
graduate school is themselves.”
~ Jake Barton
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3. "You can be an artist without visual images, a reader
without eyes, a mass of erudition with a bad
elementary memory. In almost any subject your
passion for the subject will save you...
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4. "...If you only care enough for a result, you will
almost certainly attain it. If you wish to be rich, you
will be rich; if you wish to be learned, you will be
learned; if you wish to be good, you will be good...
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5. "Only you must, then, really wish these things, and
wish them with exclusiveness, and not wish at the
same time a hundred other incompatible things just
as strongly."
~ William James, Talks to Teachers
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6. Material
Design
Technology
Form
Human
Behavior
Medicine
Public Health
Evo .
Biology
Behavioral
Economics
Psychology
Language
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7. Material
Early Education
Design
Technology
Form
Human
Behavior
Medicine
Public Health
Evo .
Biology
Behavioral
Economics
Psychology
Language
Thursday, April 5, 12

8. Material
Early Education
Design
Technology
Form
Human
Behavior
Medicine
Public Health
Evo .
Biology
Behavioral
Economics
B.S.
Psychology
Language
Thursday, April 5, 12

9. Material
Early Education
Design
Technology
Form
Human
Behavior
Medicine
Professional
Public Health
Evo .
Biology
Behavioral
Economics
B.S.
Psychology
Language
Thursday, April 5, 12

10. Material
Early Education
Design
Technology M.F.A.
Form
Human
Behavior
Medicine
Professional
Public Health
Evo .
Biology
Behavioral
Economics
B.S.
Psychology
Language
Thursday, April 5, 12

11. Material
Early Education
Design
Technology M.F.A.
Form
Human
Behavior
Medicine
Professional
Public Health
Evo .
Biology
Behavioral
Economics
B.S.
Psychology
Language
Thursday, April 5, 12

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13. elevation: 20320 feet
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15. me
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16. ancestral environment
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17. pattern making
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18. good evil
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19. -ish
good evil
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20. healthy ill
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21. diagnosis
healthy ill
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22. happy depressed
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23. diagnosis
happy depressed
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24. user today
(hypothesis)
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25. “The big fight now is for attention”
~ Jake Barton
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26. I’m creating a framework (in the form of a series of
physical objects placed in social contexts) to be
experienced by New Yorkers for the purpose of
encouraging mindfulness.
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27. Mindfulness is an attentive awareness of the reality
of things (especially of the present moment).
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28. Short profile of intended audience
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30. Not Him
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48. Intended Experience/Form:
series of physical social objects
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49. Future State:
A happier, healthier society fostered by
mindfulness that is compatible with the
modern environment.
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50. Bruce Lee Design Methodology
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51. Design Thinking Material Exploration Entrepreneurialism
IDEO, Stanford Design Art, BERG LONDON, Hacker MLP/MVP, Startup
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52. Design Thinking Material Exploration Entrepreneurialism
IDEO, Stanford Design Art, BERG LONDON, Hacker MLP/MVP, Startup
Thursday, April 5, 12

53. Design Thinking Material Exploration Entrepreneurialism
IDEO, Stanford Design Art, BERG LONDON, Hacker MLP/MVP, Startup
Thursday, April 5, 12

54. Design Thinking Material Exploration Entrepreneurialism
IDEO, Stanford Design Art, BERG LONDON, Hacker MLP/MVP, Startup
Thursday, April 5, 12