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Advertising / Marketing / PR

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Business Director with an entrepreneurial background and a "think out of the box" mindset Category Management expert in developing Markets, for both Modern and Traditional Trade Head of Category Management and regional Director Assortment and Space Optimization for Nielsen ( S&P500) within Africa Middle East, combining retailers and suppliers expectations to develop tactics that match their combined KPIs. I consider as vital to foster growth an make sure that things happen by developing sustainable projects, focusing on people and processes. Specialized in leveraging insights and information from different sources and turn them into profitable actions.