ARK Communication will accompany you along your entire B2B communications path with a combination of a targeted communications strategy, strong ideas and a maximum digital framework. Our objective? To optimise your ROI and make it measurable.

2. Our mission is clear:
To measure and optimise the ROI of
marketing efforts.
A full-service and result-driven communications agency.

3. By combining strategy, strong ideas
and a digital framework,
we help our customers in all aspects of their
professional communication.
A full-service and result-driven communications agency.

4. Keeping up and making the right choices,
those are the main challenges for today’s
marketer.
The possibilities of modern marketing are unseen and endless.

5. The
ARK Brand
Journey
How to make your communication really work
and how to optimise your marketing ROI.

7. Inbound
Marketing
A guideline for the modern marketer.

9. OUTBOUND
Contact Ben Verleysen 0475/74.54.26 > ARK Strategic Marketing & Communication
25/04/18
INBOUND
Cold calling
Cold e-mails (SPAM)
Interruptive Ads
Marketer-centric
SEO
Blogging
Attraction
Customer-centric
vs.

10. ATTRACT
Blog
Keywords
Social Publishing
DELIGHT
Surveys
Smart Content
Social Monitoring
CLOSE
CRM
E-mail
Workflows
CONVERT
Forms
Calls-to-Action
Landing Pages
Inbound methodology
Contact Ben Verleysen 0475/74.54.26 > ARK Strategic Marketing & Communication
25/04/18
STRANGERS VISITORS LEADS CUSTOMERS PROMOTERS

11. Content
Marketing
From strategy to results.

13. Marketing
automation
The engine of your inbound campaign.

14. The right
message
to the right audience
at the right time

15. Marketing automation
Marketing automation is an automated process
based on software that helps you send the right
message to the right audience at the right time,
based on their actions, behaviours and needs.
It is without a doubt the engine of your inbound campaign.
Nothing more and certainly nothing less. This also means
you cannot complete a full inbound journey with marketing
automation alone.
Contact Ben Verleysen 0475/74.54.26 > ARK Strategic Marketing & Communication
25/04/18

16. SEO BLOG SOCIAL MEDIA SITES MOBILE OPTIMIZATION
CALLS-TO-ACTION FORMS LANDING PAGE OPTIMIZATION
E-MAIL OPTIMIZATION CRM SYNCH # LEAD SCORING
SALES ALERTS PERSONALIZED EMAIL + WEB + NURTURING
FEEDBACK FORMS
EMAIL + WEB + SOCIAL ENGAGEMENT
Marketing automation
Marketing automation focuses on the middle
of your sales funnel and is indispensable for
nurturing and converting leads.
Contact Ben Verleysen 0475/74.54.26 > ARK Strategic Marketing & Communication
25/04/18
VISITORS
LEADS
CUSTOMERS
STRANGERS
PROMOTERS
CLOSE
CONVERT
ATTRACT
DELIGHT

17. Contact
Curious how we optimize ROI in your campaign?
contact Ben Verleysen
- Mail: ben@ark.be
- Cell phone: 0032 475/745426
Contact Ben Verleysen 0475/74.54.26 > ARK Strategic Marketing & Communication
25/04/18
Optimize ROI
in your
campaign?