ROCHE BROS. SUPERMARKETS
Social media: Phase 1
15 February 2012
Prioritize Sites
Specify Applications
Brand Sites
Content Strategy
Train Roche Bros.
Weekly Deployment
Social Media Consulting
Social Media Analytics
FacebookGoal: Increase Fans
Twitter Goal: Increase Followers
YouTube Goal: Increase Subscribers
Pinterest Goal: Increase Followers
3.2 BRAND SITES | SOCIAL MEDIA PLAN | PHASE 1
Archival Review
Integration of Events
Roche Promotions
Content Development
Posting Calendar
Response Strategy
Social Media Training
(1) 4 Hour Session
HootSuite Overview
Social Media Basics
Response Strategies
HootSuite Kick-Start
(4) 2 Hour Sessions
HootSuite Management
HootSuite Deployment
Strategy consulting
Strategy analysis
Content strategy
Social media promotion
Update Facebook coupons
Optimize social media
Fix technical issues
Ongoing training
Analytics reporting
Phase 2
Flickr
Tumblr
Google+
Tout
Phase 3
Instragram
Foursquare
Foodspotting
Phase 2 & 3 | Recommendations
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