Romancing the Media: What's Your Story?
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Romancing the Media: What's Your Story?
- 1. What’s Your Story? The importance of Media Influence and how to deal with it professionally. Bernard P Achampong themusicindustry.co.uk ideasgenuis.com
- 2. Bernard P Achampong Clark Kent BBC Radio Producer Beverley’s Gospel Nights Radio 1 & 1Xtra BBC Cross Trails 19 awards & nominations since 2001 Superman ideasgenius.com Developed Warner Music street team UKGospel.com Team Developing Gospel music industry resource with mainstream focus
- 3. Bernard P Achampong Strengths IDEATION. Fascinated by ideas. Able to find connections between seemingly disparate phenomena. STRATEGIC. Create alternative ways to proceed. Can quickly spot the relevant patterns and issues. CONNECTEDNESS. Faith in the links between all things. Believe there are few coincidences and that almost every event has a reason. RELATOR. Enjoy close relationships with others. Find deep satisfaction in working hard with friends to achieve a goal. POSITIVITY. Enthusiasm that is contagious. Upbeat and can get others excited about what they are going to do.
- 4. Define Media Influence Media: The storage and transmission channels or tools used to store or deliver information... for any purpose. Media Influence: The ways mass media affect how their audiences think and behave.
- 5. Time for a story… Ananse, the King & the Lion.
- 6. Ananse, the King & the Lion
- 7. If the Ananse is the artist… The King The Lion The Customer (is King) Not always direct Fickle yet Powerful Ability to influence others NEVER underestimate the customer Always be two steps ahead Strategic Partners TV and Radio stations Print media Promoters Sponsors Bloggers
- 8. Case Study: King vs. Lion
- 9. Case Study: King vs. Lion UK Gospel, Integrity UK and my databases Staggered email Lion first (x 300); 3 days later King (x 3000) Data capture from ‘bounce’ url Same response pattern: 2 days average Little activity from Lion Most propagation from King Most interaction from King Impact on sales from King
- 10. Why is The Media influential? What’s the story, Morning Glory? Oasis
- 11. A man wakes up and says… “I sell computers for a living. I have massive competition from other people who also sell computers… However, I’m going to do something different. I’m going to sell portable hard drives. They won’t see it coming.”
- 12. WHAT’S Your Story? The world’s most popular portable hard drive… The iPod range.
- 13. WHAT’S Your Story? The world’s most popular portable hard drive… so far 31 million units in 2010 (not including iPhone products).
- 14. The influence of a good story “The choice we made was music. Why music? Well, we love music… and it’s always good to do something you love. More importantly, music is a part of everyone’s life. EVERYONE! Music’s been around forever and it will always be around. …This amazing device holds a thousand songs and goes right in my pocket.” Steve Jobs iPod Tech launch, 2001
- 15. What’s Your Story? The relationships with the customer and The Media
- 16. Define Media Influence Media: The storage and transmission channels or tools used to store or deliver information... for any purpose. Media Influence: The ways mass media affect how their audiences think and behave.
- 19. 1,601 newspapers
- 20. 1,960 magazinesapprox. 200 million blogs… worldwide
- 21. What does The Media want? ‘Content analysis is a summarizing, quantitative analysis of messages…’ Narrative (Story + Opinion) + Promotions = Content
- 22. Sizzle vs. Steak Barack Obama Kirk Franklin 50 Cent Muyiwa E-Tizz Young Kof Your turn…
- 23. Young Kof – Fire It Up Fire It Up - KOF feat. Wiley & Chelcee Grimes – www.kofmusic.com
- 25. Brand U A brand can take many forms, including a name, sign, symbol, colour scheme or slogan A clear, distinct, focused brand stands for something and connects with people’s emotions. What’s your brand?
- 26. Media Fails What could possibly go wrong?
- 27. Media Fail
- 28. Media Fail ALWAYS Contact details Release/Event date Pronunciations Reinforce Big Picture NEVER Lie Exaggerate Be Unprepared Closed minded
- 29. The most important bit of today If you only remember one thing from today, make sure it’s the following slide.
- 30. How to win The Media over Don’t be ‘long’ (prompt) ‘llow the hype ting (personable) Give them what they want (needs) No long talking (brief) Don’t flop… (consistent) Get back to them (feedback) Make them your friend (contact)
- 31. Free info. www.google.co.uk www.ukgospel.com www.ukmusic.org www.mediauk.com And finally… contact me info@themusicindustry.co.uk
- 32. What’s Your Story? The importance of Media Influence and how to deal with it professionally. Bernard P Achampong themusicindustry.co.uk ideasgenuis.com
Notas del editor
- The media has to have a story to tell. What's the difference between the coolest brand of this decade and this (a portable hard drive)?
- What Steve Jobs did technologically is not revolutionary but he had a vision.A lot of people make hard drives. Technically there are other smaller, more advanced hard drives with more capacity and better efficiency. Steve Jobs insight was that this isn't technology, this is your life. You want this because it is your life.
- 50 Cent isn't the best rapper in the world. Not the most incredibly lyricist, not the most spectacular stage performer. What he has is a story... What's you're story? In 3 groups, come up with a story for Young Kof.
- Surprisingly, the audience don't automatically get your vision... I know, right? It doesn't just click with them – the months and years of developing my sound. The different snare drums and riffs that I've tried to get this song perfect. And for the listener it is happening now! Right now. More than ever, the right now experience is so important. Everything is instant. So spending five years on your album doesn't impress anyone any more – unless you recorded it in the Amazon with a rare tribe of indigenous people who only use mud and bark to create a high-pitched instrument which according to tradition can only be sounded once every seventy years...
- I had a friend called Israel who always used to ask me – hey Bernard, what's your story? We're going to develop our story – together.
- (session in groups of 3 – tell me your testimony. Why should listening your CD have an impact or an influence on my life. Is it your talent (X Factor), is it your experience (Shot 9 times) I'm not a business man, I'm a BUSINESS, man.The importance of personal branding for media. The balance is keep the story and product because the sweeter the story...