Artificial intelligence is now helping musicians and producers get in the groove to create their own tunes and find new artists. Find out how AI is transforming the music industry, from discovering new artists to creating your own Tik Tok tracks.

1. How Artificial Intelligence (AI)
Unlock Their Creativity
Is Helping Musicians

2. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
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Text
Introduction
Introduction
Artificial intelligence is now helping musicians and producers get in the
groove to create their own tunes and find new artists. Find out how AI is
transforming the music industry, from discovering new artists to creating
your own Tik Tok tracks.
How Artificial Intelligence (AI) Is Helping Musicians
Unlock Their Creativity

3. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Wondering who that hot new collaborator is, on your favorite artist’s new
album?
It might just be artificial intelligence.
Progress in AI music is accelerating rapidly, thanks to researchers and musicians
at major tech conferences and universities who want to integrate widespread AI
into the music world.
Many artists feel we’re about to enter a “golden age” of creativity, powered by
artificial intelligence, that can push music in new directions.
Let’s look at some of the newest ways artificial intelligence is transforming the
music industry from top to bottom.

4. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Creating New Songs With The Help Of AI
For 30 years, musician and composer David Cope has been working on
Experiments in Musical Intelligence (EMI). EMI originally began in 1982 as an
effort to help Cope overcome "composer's block," and now his algorithms have
produced a large number of original compositions in a variety of genres and
styles.
AIVA uses AI and deep learning algorithms to help mainstream users compose
their own soundtrack music and scores. It’s the perfect tool for content creators
on Youtube, Twitch, Tik Tok, and Instagram who need a steady supply of music
but don’t have an endless budget for royalties.

5. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Creating New Songs With The Help Of AI
Grammy-nominated producer Alex da Kid used IBM Watson to analyze five
years’ of hit songs, as well as cultural data from films, social media, and online
articles to figure out a theme for an AI-generated song that fans would enjoy.
The final song, “Not Easy,” reached number four on the iTunes Hot Tracks chart
within 48 hours after its release.
Composers Drew Silverstein, Sam Estes, and Michael Hobe were working on
music for big-budget movies like The Dark Knight when they started getting
requests for simple background music for television and video games. They
worked together to create Amper, a consumer-friendly online tool that helps
non-musicians and online content creators make royalty-free music – using their
own parameters – in a few seconds.

6. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Creating Virtual Pop Stars
One thing is clear: Since the start of the pandemic, fans miss going to concerts.
To fill the void, Authentic Artists has introduced a large collection of AI-powered
virtual artists who can deliver new music experiences.
Authentic Artists’ animated virtual musicians generate all-original compositions
to play on screen, and also respond to audience feedback by increasing or
decreasing the tempo or intensity, or even fast-forwarding to the next song in
the set.

7. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Finding The Next Big Artists
Audio-on-demand streaming like Spotify totaled $534 billion in the United States alone,
according to Buzz Angle Music’s 2018 report.
So how do promising new artists get discovered, with all that competition?
Artificial intelligence helps the music industry with A&R (artist and repertoire) discovery by
combing through music and trying to identify the next breakout star.
Warner Music Group acquired a tech start-up last year that uses an algorithm to review
social, streaming, and touring data to find promising talent. In 2018, Apple also acquired
Asaii, a start-up that specializes in music analytics, to help them boost their A&R.

8. © 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
AI Complementing Creativity
AI technology is transforming the music industry in a myriad of ways, but
creatives shouldn’t be worried about losing their jobs and being replaced by
computers. We’re still a long way from artificial intelligence being able to create
hit songs on their own.
But as tools develop and the music industry learns how to use AI as a
supplement to human creativity, our world will continue to sound sweeter and
sweeter every year.

9. Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a
strategic business & technology advisor to governments and companies. He helps
organisations improve their business performance, use data more intelligently, and
understand the implications of new technologies such as artificial intelligence, big data,
blockchains, and the Internet of Things.
LinkedIn has ranked Bernard as one of the world’s top 5 business influencers. He is a frequent
contributor to the World Economic Forum and writes a regular column for Forbes. Every day
Bernard actively engages his 1.5 million social media followers and shares content that
reaches millions of readers.
Visit The
Website
© 2020 Bernard Marr , Bernard Marr & Co. All rights reserved
© 2017 Bernard Marr , Bernard Marr & Co. All rights reserved
© 2020 Bernard Marr, Bernard Marr & Co. All rights reserved
Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a
strategic business & technology advisor to governments and companies. He helps
organisations improve their business performance, use data more intelligently, and
understand the implications of new technologies such as artificial intelligence, big data,
blockchains, and the Internet of Things.
LinkedIn has ranked Bernard as one of the world’s top 5 business influencers. He is a frequent
contributor to the World Economic Forum and writes a regular column for Forbes. Every day
Bernard actively engages his 1.5 million social media followers and shares content that
reaches millions of readers.
Visit The
Website

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