SlideShare una empresa de Scribd logo
1 de 12
The Best and Most
Thrilling Virtual Reality
Theme Park Rides
In The World
© 2019 Bernard Marr, Bernard Marr & Co. All rights reserved
Title
Text
IntroductionIntroduction
There's a new version of amusement to test the boundaries of thrill-seekers—
virtual reality (VR) theme park rides! Along with thrill rides explicitly made for
VR and existing roller coasters, drop towers and water slides augmented with
the technology for a new experience, you can put on a VR headset at home
that will make you feel like you’re experiencing rides from around the world
without even leaving your home. Here’s the latest virtual reality has to electrify
thrill-seekers.
The Best And Most Thrilling Virtual Reality (VR)
Theme Park Rides In The World
© 2019 Bernard Marr, Bernard Marr & Co. All rights reserved
Stay Home and Still Ride
Even if there is a desire to travel the world to try out every amusement park ride
ever created, it’s just not feasible for most of us. But that doesn’t need to be a
barrier to fun any longer now that there is a virtual reality experience that
features theme parks. VR Theme Park Rides from Mexico-based Ensenasoft
gives you all the fun of three theme parks with 12 rides each, all without waiting
in line or purchasing a ticket for entry. It’s available on STEAM VR, HTC Viveport
and Google Daydream.
© 2019 Bernard Marr, Bernard Marr & Co. All rights reserved
VR Added to Existing Roller Coasters,
Drop Towers or Water Slides
Today, the most common way for theme parks to use virtual reality is to overlay
a VR experience on the top of an existing roller coaster, drop tower, or water
slide. Going virtual is a way for theme parks to offer visitors new experiences
without the financial drain of trying to offer the tallest or fastest rides that have
ever been made (unless you decide to do both like Six Flags Great Adventure
who has the world’s tallest VR drop ride). Rides like the Kraken Unleashed at
SeaWorld in Orlando, Florida, is a traditional coaster with all the loops, twists
and heart-dropping thrills, but riders use a VR headset to leave Orlando and
enter an underwater world. This combination of physically being on a coaster
yet seeing an entirely different world in the VR headset offers riders a novel
experience. These rides use VR to transport you to a different reality whether it’s
underwater like the Kraken, The Daemon in Denmark where riders fly through
China or falling out of a helicopter on Zumanjaro: Drop of Doom.
© 2019 Bernard Marr, Bernard Marr & Co. All rights reserved
VR Added to Existing Roller Coasters,
Drop Towers or Water Slides
What once was a thrilling water slide transitions to a trip in a canoe next to an
exploding volcano thanks to virtual reality. Almost any roller coaster can be
equipped with VR technology; here are just a few that are available to ride.
© 2019 Bernard Marr, Bernard Marr & Co. All rights reserved
Advantages and Challenges of
Virtual Reality at Amusement Parks
Virtual reality was initially embraced by the theme park industry to add new life
to aging attractions and offer a new experience to market to customers. Once
some decided to invest in VR equipment such as Six Flags that added the
technology to nine of its coasters, they started to see some challenges. With the
addition of riders needing to put on and adjust VR headsets, already long lines
became longer. There was also additional expense for staff to manage the VR
headsets to distribute, collect, and clean them between riders. Busch Gardens
Williamsburg set out to improve this issue by creating two-part headsets. As a
result of some of these challenges, various theme parks who added VR to rides
ended up removing it.
In some cases, the visuals in the technology wouldn't sync correctly, leaving
riders either queasy or unimpressed with the experience. These and other
challenges of adding virtual reality to rides will be overcome as the technology
continues to advance and improve.
© 2019 Bernard Marr, Bernard Marr & Co. All rights reserved
Advantages and Challenges of
Virtual Reality at Amusement Parks
Since the brain can be tricked into thinking it is somewhere else, virtual reality
offers a lot of creative options for theme parks to update their offerings.
Creating a new VR experience for a ride—and even offering themed updates for
holidays as an example—is a much cheaper update than investing in a brand
new coaster, slide or drop ride.
© 2019 Bernard Marr, Bernard Marr & Co. All rights reserved
VR as an Attraction
Some of the challenges experienced thus far with virtual reality in amusement
parks are caused by adding VR to rides that weren’t developed with VR’s
operational requirements in mind. When VR is built as a standalone attraction
from the beginning, it can offer theme parks a new way to entice visitors to the
park. This is what the VR Showdown in Ghost Town that’s part of Knott’s Berry
Farm in California and The Void at Disney resorts in Florida and California offer.
In an interesting twist, Topshop launched a free VR waterslide experience inside
their London store. And an actual VR water slide—VRSlide—that seems to do
the impossible of combining sensitive electronic equipment and water is
available to ride at Galaxy Erding in Germany.
© 2019 Bernard Marr, Bernard Marr & Co. All rights reserved
VR Theme Parks
Why stop at just making a standalone VR attraction? In China and Dubai, theme
parks and attractions dedicated entirely to virtual reality have opened. China’s
VR Star Theme Park, located in Guizhou province in southwestern China, cost
$1.5 billion to build and offers a huge variety of VR experiences to try. Not to be
outdone, the VR Park in Dubai boasts itself as the “world’s largest VR Park.”
Here’s a look inside.
As the entertainment industry continues to experiment and evolve its virtual
reality offerings, it will be intriguing to watch how it will transform theme parks.
© 2017 Bernard Marr , Bernard Marr & Co. All rights reserved
© 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a
strategic business & technology advisor to governments and companies. He helps
organisations improve their business performance, use data more intelligently, and
understand the implications of new technologies such as artificial intelligence, big data,
blockchains, and the Internet of Things.
LinkedIn has ranked Bernard as one of the world’s top 5 business influencers. He is a frequent
contributor to the World Economic Forum and writes a regular column for Forbes. Every day
Bernard actively engages his 1.5 million social media followers and shares content that
reaches millions of readers.
Visit The
Website
© 2017 Bernard Marr , Bernard Marr & Co. All rights reserved
© 2019 Bernard Marr, Bernard Marr & Co. All rights reserved
Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a
strategic business & technology advisor to governments and companies. He helps
organisations improve their business performance, use data more intelligently, and
understand the implications of new technologies such as artificial intelligence, big data,
blockchains, and the Internet of Things.
LinkedIn has ranked Bernard as one of the world’s top 5 business influencers. He is a frequent
contributor to the World Economic Forum and writes a regular column for Forbes. Every day
Bernard actively engages his 1.5 million social media followers and shares content that
reaches millions of readers.
Visit The
Website
Title
Subtitle
Be the FIRST to receive news,
articles, insights and event
updates from Bernard Marr & Co
straight to your inbox.
Signing up is EASY! Simply fill out
the online form and we’ll be in
touch!
© 2018 Bernard Marr, Bernard Marr & Co. All rights reserved
BernardMarr
hello@bernardmarr.com
www.bernardmarr.com

Más contenido relacionado

Más de Bernard Marr

Más de Bernard Marr (20)

The Top Five Cybersecurity Trends In 2023
The Top Five Cybersecurity Trends In 2023The Top Five Cybersecurity Trends In 2023
The Top Five Cybersecurity Trends In 2023
 
The Top 5 Technology Challenges In 2023
The Top 5 Technology Challenges In 2023The Top 5 Technology Challenges In 2023
The Top 5 Technology Challenges In 2023
 
How To Build A Positive Hybrid And Remote Working Culture In 2023
How To Build A Positive Hybrid And Remote Working Culture In 2023How To Build A Positive Hybrid And Remote Working Culture In 2023
How To Build A Positive Hybrid And Remote Working Culture In 2023
 
Beyond Dashboards: The Future Of Analytics And Business Intelligence?
Beyond Dashboards: The Future Of Analytics And Business Intelligence? Beyond Dashboards: The Future Of Analytics And Business Intelligence?
Beyond Dashboards: The Future Of Analytics And Business Intelligence?
 
The Top 5 Data Science And Analytics Trends In 2023
The Top 5 Data Science And Analytics Trends In 2023The Top 5 Data Science And Analytics Trends In 2023
The Top 5 Data Science And Analytics Trends In 2023
 
The 5 Biggest Business Trends For 2023
The 5 Biggest Business Trends For 2023The 5 Biggest Business Trends For 2023
The 5 Biggest Business Trends For 2023
 
12 Practical Steps To Handle Change At Work
12 Practical Steps To Handle Change At Work 12 Practical Steps To Handle Change At Work
12 Practical Steps To Handle Change At Work
 
The Top 12 Virtual Networking Tips To Boost Your Career
The Top 12 Virtual Networking Tips To Boost Your CareerThe Top 12 Virtual Networking Tips To Boost Your Career
The Top 12 Virtual Networking Tips To Boost Your Career
 
How AI And Machine Learning Will Impact The Future Of Healthcare
How AI And Machine Learning Will Impact The Future Of HealthcareHow AI And Machine Learning Will Impact The Future Of Healthcare
How AI And Machine Learning Will Impact The Future Of Healthcare
 
Top 16 Essential Soft Skills For The Future of Work
Top 16 Essential Soft Skills For The Future of WorkTop 16 Essential Soft Skills For The Future of Work
Top 16 Essential Soft Skills For The Future of Work
 
Artificial Intelligence And The Future Of Marketing
Artificial Intelligence And The Future Of MarketingArtificial Intelligence And The Future Of Marketing
Artificial Intelligence And The Future Of Marketing
 
Is AI Really a Job Killer? These Experts Say No
Is AI Really a Job Killer? These Experts Say NoIs AI Really a Job Killer? These Experts Say No
Is AI Really a Job Killer? These Experts Say No
 
Will Smart Glasses Replace Smartphones In The Metaverse?
Will Smart Glasses Replace Smartphones In The Metaverse?Will Smart Glasses Replace Smartphones In The Metaverse?
Will Smart Glasses Replace Smartphones In The Metaverse?
 
Cultural Intelligence (CQ) Is An Important Predictor Of Success. Here’s How T...
Cultural Intelligence (CQ) Is An Important Predictor Of Success. Here’s How T...Cultural Intelligence (CQ) Is An Important Predictor Of Success. Here’s How T...
Cultural Intelligence (CQ) Is An Important Predictor Of Success. Here’s How T...
 
Is This Web3 Winery The Future Of Wine In The Metaverse?
Is This Web3 Winery The Future Of Wine In The Metaverse?Is This Web3 Winery The Future Of Wine In The Metaverse?
Is This Web3 Winery The Future Of Wine In The Metaverse?
 
The Top 10 Reasons Why Businesses Will Fail Over The Next 10 Years
The Top 10 Reasons Why Businesses Will Fail Over The Next 10 YearsThe Top 10 Reasons Why Businesses Will Fail Over The Next 10 Years
The Top 10 Reasons Why Businesses Will Fail Over The Next 10 Years
 
What Are The 10 Best AI Consulting Firms
What Are The 10 Best AI Consulting FirmsWhat Are The 10 Best AI Consulting Firms
What Are The 10 Best AI Consulting Firms
 
How To Amplify Customer Relations In The Metaverse
How To Amplify Customer Relations In The MetaverseHow To Amplify Customer Relations In The Metaverse
How To Amplify Customer Relations In The Metaverse
 
The Best Examples Of Human And Robot Collaboration
The Best Examples Of Human And Robot CollaborationThe Best Examples Of Human And Robot Collaboration
The Best Examples Of Human And Robot Collaboration
 
12 Simple Ways To Boost Your Creativity
12 Simple Ways To Boost Your Creativity12 Simple Ways To Boost Your Creativity
12 Simple Ways To Boost Your Creativity
 

Último

如何办理英国诺森比亚大学毕业证(NU毕业证书)成绩单原件一模一样
如何办理英国诺森比亚大学毕业证(NU毕业证书)成绩单原件一模一样如何办理英国诺森比亚大学毕业证(NU毕业证书)成绩单原件一模一样
如何办理英国诺森比亚大学毕业证(NU毕业证书)成绩单原件一模一样
wsppdmt
 
Jual obat aborsi Bandung ( 085657271886 ) Cytote pil telat bulan penggugur ka...
Jual obat aborsi Bandung ( 085657271886 ) Cytote pil telat bulan penggugur ka...Jual obat aborsi Bandung ( 085657271886 ) Cytote pil telat bulan penggugur ka...
Jual obat aborsi Bandung ( 085657271886 ) Cytote pil telat bulan penggugur ka...
Klinik kandungan
 
Cytotec in Jeddah+966572737505) get unwanted pregnancy kit Riyadh
Cytotec in Jeddah+966572737505) get unwanted pregnancy kit RiyadhCytotec in Jeddah+966572737505) get unwanted pregnancy kit Riyadh
Cytotec in Jeddah+966572737505) get unwanted pregnancy kit Riyadh
Abortion pills in Riyadh +966572737505 get cytotec
 
Abortion pills in Jeddah | +966572737505 | Get Cytotec
Abortion pills in Jeddah | +966572737505 | Get CytotecAbortion pills in Jeddah | +966572737505 | Get Cytotec
Abortion pills in Jeddah | +966572737505 | Get Cytotec
Abortion pills in Riyadh +966572737505 get cytotec
 
Jual Obat Aborsi Surabaya ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Surabaya ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...Jual Obat Aborsi Surabaya ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Surabaya ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
ZurliaSoop
 
怎样办理圣地亚哥州立大学毕业证(SDSU毕业证书)成绩单学校原版复制
怎样办理圣地亚哥州立大学毕业证(SDSU毕业证书)成绩单学校原版复制怎样办理圣地亚哥州立大学毕业证(SDSU毕业证书)成绩单学校原版复制
怎样办理圣地亚哥州立大学毕业证(SDSU毕业证书)成绩单学校原版复制
vexqp
 
Abortion pills in Doha Qatar (+966572737505 ! Get Cytotec
Abortion pills in Doha Qatar (+966572737505 ! Get CytotecAbortion pills in Doha Qatar (+966572737505 ! Get Cytotec
Abortion pills in Doha Qatar (+966572737505 ! Get Cytotec
Abortion pills in Riyadh +966572737505 get cytotec
 
怎样办理伦敦大学城市学院毕业证(CITY毕业证书)成绩单学校原版复制
怎样办理伦敦大学城市学院毕业证(CITY毕业证书)成绩单学校原版复制怎样办理伦敦大学城市学院毕业证(CITY毕业证书)成绩单学校原版复制
怎样办理伦敦大学城市学院毕业证(CITY毕业证书)成绩单学校原版复制
vexqp
 
Jual Cytotec Asli Obat Aborsi No. 1 Paling Manjur
Jual Cytotec Asli Obat Aborsi No. 1 Paling ManjurJual Cytotec Asli Obat Aborsi No. 1 Paling Manjur
Jual Cytotec Asli Obat Aborsi No. 1 Paling Manjur
ptikerjasaptiker
 
怎样办理旧金山城市学院毕业证(CCSF毕业证书)成绩单学校原版复制
怎样办理旧金山城市学院毕业证(CCSF毕业证书)成绩单学校原版复制怎样办理旧金山城市学院毕业证(CCSF毕业证书)成绩单学校原版复制
怎样办理旧金山城市学院毕业证(CCSF毕业证书)成绩单学校原版复制
vexqp
 
Top profile Call Girls In Hapur [ 7014168258 ] Call Me For Genuine Models We ...
Top profile Call Girls In Hapur [ 7014168258 ] Call Me For Genuine Models We ...Top profile Call Girls In Hapur [ 7014168258 ] Call Me For Genuine Models We ...
Top profile Call Girls In Hapur [ 7014168258 ] Call Me For Genuine Models We ...
nirzagarg
 
怎样办理伦敦大学毕业证(UoL毕业证书)成绩单学校原版复制
怎样办理伦敦大学毕业证(UoL毕业证书)成绩单学校原版复制怎样办理伦敦大学毕业证(UoL毕业证书)成绩单学校原版复制
怎样办理伦敦大学毕业证(UoL毕业证书)成绩单学校原版复制
vexqp
 
In Riyadh ((+919101817206)) Cytotec kit @ Abortion Pills Saudi Arabia
In Riyadh ((+919101817206)) Cytotec kit @ Abortion Pills Saudi ArabiaIn Riyadh ((+919101817206)) Cytotec kit @ Abortion Pills Saudi Arabia
In Riyadh ((+919101817206)) Cytotec kit @ Abortion Pills Saudi Arabia
ahmedjiabur940
 

Último (20)

如何办理英国诺森比亚大学毕业证(NU毕业证书)成绩单原件一模一样
如何办理英国诺森比亚大学毕业证(NU毕业证书)成绩单原件一模一样如何办理英国诺森比亚大学毕业证(NU毕业证书)成绩单原件一模一样
如何办理英国诺森比亚大学毕业证(NU毕业证书)成绩单原件一模一样
 
Jual obat aborsi Bandung ( 085657271886 ) Cytote pil telat bulan penggugur ka...
Jual obat aborsi Bandung ( 085657271886 ) Cytote pil telat bulan penggugur ka...Jual obat aborsi Bandung ( 085657271886 ) Cytote pil telat bulan penggugur ka...
Jual obat aborsi Bandung ( 085657271886 ) Cytote pil telat bulan penggugur ka...
 
Cytotec in Jeddah+966572737505) get unwanted pregnancy kit Riyadh
Cytotec in Jeddah+966572737505) get unwanted pregnancy kit RiyadhCytotec in Jeddah+966572737505) get unwanted pregnancy kit Riyadh
Cytotec in Jeddah+966572737505) get unwanted pregnancy kit Riyadh
 
Sequential and reinforcement learning for demand side management by Margaux B...
Sequential and reinforcement learning for demand side management by Margaux B...Sequential and reinforcement learning for demand side management by Margaux B...
Sequential and reinforcement learning for demand side management by Margaux B...
 
Abortion pills in Jeddah | +966572737505 | Get Cytotec
Abortion pills in Jeddah | +966572737505 | Get CytotecAbortion pills in Jeddah | +966572737505 | Get Cytotec
Abortion pills in Jeddah | +966572737505 | Get Cytotec
 
Digital Transformation Playbook by Graham Ware
Digital Transformation Playbook by Graham WareDigital Transformation Playbook by Graham Ware
Digital Transformation Playbook by Graham Ware
 
Jual Obat Aborsi Surabaya ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Surabaya ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...Jual Obat Aborsi Surabaya ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Surabaya ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
 
怎样办理圣地亚哥州立大学毕业证(SDSU毕业证书)成绩单学校原版复制
怎样办理圣地亚哥州立大学毕业证(SDSU毕业证书)成绩单学校原版复制怎样办理圣地亚哥州立大学毕业证(SDSU毕业证书)成绩单学校原版复制
怎样办理圣地亚哥州立大学毕业证(SDSU毕业证书)成绩单学校原版复制
 
Abortion pills in Doha Qatar (+966572737505 ! Get Cytotec
Abortion pills in Doha Qatar (+966572737505 ! Get CytotecAbortion pills in Doha Qatar (+966572737505 ! Get Cytotec
Abortion pills in Doha Qatar (+966572737505 ! Get Cytotec
 
5CL-ADBA,5cladba, Chinese supplier, safety is guaranteed
5CL-ADBA,5cladba, Chinese supplier, safety is guaranteed5CL-ADBA,5cladba, Chinese supplier, safety is guaranteed
5CL-ADBA,5cladba, Chinese supplier, safety is guaranteed
 
怎样办理伦敦大学城市学院毕业证(CITY毕业证书)成绩单学校原版复制
怎样办理伦敦大学城市学院毕业证(CITY毕业证书)成绩单学校原版复制怎样办理伦敦大学城市学院毕业证(CITY毕业证书)成绩单学校原版复制
怎样办理伦敦大学城市学院毕业证(CITY毕业证书)成绩单学校原版复制
 
Jual Cytotec Asli Obat Aborsi No. 1 Paling Manjur
Jual Cytotec Asli Obat Aborsi No. 1 Paling ManjurJual Cytotec Asli Obat Aborsi No. 1 Paling Manjur
Jual Cytotec Asli Obat Aborsi No. 1 Paling Manjur
 
Capstone in Interprofessional Informatic // IMPACT OF COVID 19 ON EDUCATION
Capstone in Interprofessional Informatic  // IMPACT OF COVID 19 ON EDUCATIONCapstone in Interprofessional Informatic  // IMPACT OF COVID 19 ON EDUCATION
Capstone in Interprofessional Informatic // IMPACT OF COVID 19 ON EDUCATION
 
Discover Why Less is More in B2B Research
Discover Why Less is More in B2B ResearchDiscover Why Less is More in B2B Research
Discover Why Less is More in B2B Research
 
怎样办理旧金山城市学院毕业证(CCSF毕业证书)成绩单学校原版复制
怎样办理旧金山城市学院毕业证(CCSF毕业证书)成绩单学校原版复制怎样办理旧金山城市学院毕业证(CCSF毕业证书)成绩单学校原版复制
怎样办理旧金山城市学院毕业证(CCSF毕业证书)成绩单学校原版复制
 
DATA SUMMIT 24 Building Real-Time Pipelines With FLaNK
DATA SUMMIT 24  Building Real-Time Pipelines With FLaNKDATA SUMMIT 24  Building Real-Time Pipelines With FLaNK
DATA SUMMIT 24 Building Real-Time Pipelines With FLaNK
 
Top profile Call Girls In Hapur [ 7014168258 ] Call Me For Genuine Models We ...
Top profile Call Girls In Hapur [ 7014168258 ] Call Me For Genuine Models We ...Top profile Call Girls In Hapur [ 7014168258 ] Call Me For Genuine Models We ...
Top profile Call Girls In Hapur [ 7014168258 ] Call Me For Genuine Models We ...
 
怎样办理伦敦大学毕业证(UoL毕业证书)成绩单学校原版复制
怎样办理伦敦大学毕业证(UoL毕业证书)成绩单学校原版复制怎样办理伦敦大学毕业证(UoL毕业证书)成绩单学校原版复制
怎样办理伦敦大学毕业证(UoL毕业证书)成绩单学校原版复制
 
Switzerland Constitution 2002.pdf.........
Switzerland Constitution 2002.pdf.........Switzerland Constitution 2002.pdf.........
Switzerland Constitution 2002.pdf.........
 
In Riyadh ((+919101817206)) Cytotec kit @ Abortion Pills Saudi Arabia
In Riyadh ((+919101817206)) Cytotec kit @ Abortion Pills Saudi ArabiaIn Riyadh ((+919101817206)) Cytotec kit @ Abortion Pills Saudi Arabia
In Riyadh ((+919101817206)) Cytotec kit @ Abortion Pills Saudi Arabia
 

The Best And Most Thrilling Virtual Reality (VR) Theme Park Rides In The World

  • 1. The Best and Most Thrilling Virtual Reality Theme Park Rides In The World
  • 2. © 2019 Bernard Marr, Bernard Marr & Co. All rights reserved Title Text IntroductionIntroduction There's a new version of amusement to test the boundaries of thrill-seekers— virtual reality (VR) theme park rides! Along with thrill rides explicitly made for VR and existing roller coasters, drop towers and water slides augmented with the technology for a new experience, you can put on a VR headset at home that will make you feel like you’re experiencing rides from around the world without even leaving your home. Here’s the latest virtual reality has to electrify thrill-seekers. The Best And Most Thrilling Virtual Reality (VR) Theme Park Rides In The World
  • 3. © 2019 Bernard Marr, Bernard Marr & Co. All rights reserved Stay Home and Still Ride Even if there is a desire to travel the world to try out every amusement park ride ever created, it’s just not feasible for most of us. But that doesn’t need to be a barrier to fun any longer now that there is a virtual reality experience that features theme parks. VR Theme Park Rides from Mexico-based Ensenasoft gives you all the fun of three theme parks with 12 rides each, all without waiting in line or purchasing a ticket for entry. It’s available on STEAM VR, HTC Viveport and Google Daydream.
  • 4. © 2019 Bernard Marr, Bernard Marr & Co. All rights reserved VR Added to Existing Roller Coasters, Drop Towers or Water Slides Today, the most common way for theme parks to use virtual reality is to overlay a VR experience on the top of an existing roller coaster, drop tower, or water slide. Going virtual is a way for theme parks to offer visitors new experiences without the financial drain of trying to offer the tallest or fastest rides that have ever been made (unless you decide to do both like Six Flags Great Adventure who has the world’s tallest VR drop ride). Rides like the Kraken Unleashed at SeaWorld in Orlando, Florida, is a traditional coaster with all the loops, twists and heart-dropping thrills, but riders use a VR headset to leave Orlando and enter an underwater world. This combination of physically being on a coaster yet seeing an entirely different world in the VR headset offers riders a novel experience. These rides use VR to transport you to a different reality whether it’s underwater like the Kraken, The Daemon in Denmark where riders fly through China or falling out of a helicopter on Zumanjaro: Drop of Doom.
  • 5. © 2019 Bernard Marr, Bernard Marr & Co. All rights reserved VR Added to Existing Roller Coasters, Drop Towers or Water Slides What once was a thrilling water slide transitions to a trip in a canoe next to an exploding volcano thanks to virtual reality. Almost any roller coaster can be equipped with VR technology; here are just a few that are available to ride.
  • 6. © 2019 Bernard Marr, Bernard Marr & Co. All rights reserved Advantages and Challenges of Virtual Reality at Amusement Parks Virtual reality was initially embraced by the theme park industry to add new life to aging attractions and offer a new experience to market to customers. Once some decided to invest in VR equipment such as Six Flags that added the technology to nine of its coasters, they started to see some challenges. With the addition of riders needing to put on and adjust VR headsets, already long lines became longer. There was also additional expense for staff to manage the VR headsets to distribute, collect, and clean them between riders. Busch Gardens Williamsburg set out to improve this issue by creating two-part headsets. As a result of some of these challenges, various theme parks who added VR to rides ended up removing it. In some cases, the visuals in the technology wouldn't sync correctly, leaving riders either queasy or unimpressed with the experience. These and other challenges of adding virtual reality to rides will be overcome as the technology continues to advance and improve.
  • 7. © 2019 Bernard Marr, Bernard Marr & Co. All rights reserved Advantages and Challenges of Virtual Reality at Amusement Parks Since the brain can be tricked into thinking it is somewhere else, virtual reality offers a lot of creative options for theme parks to update their offerings. Creating a new VR experience for a ride—and even offering themed updates for holidays as an example—is a much cheaper update than investing in a brand new coaster, slide or drop ride.
  • 8. © 2019 Bernard Marr, Bernard Marr & Co. All rights reserved VR as an Attraction Some of the challenges experienced thus far with virtual reality in amusement parks are caused by adding VR to rides that weren’t developed with VR’s operational requirements in mind. When VR is built as a standalone attraction from the beginning, it can offer theme parks a new way to entice visitors to the park. This is what the VR Showdown in Ghost Town that’s part of Knott’s Berry Farm in California and The Void at Disney resorts in Florida and California offer. In an interesting twist, Topshop launched a free VR waterslide experience inside their London store. And an actual VR water slide—VRSlide—that seems to do the impossible of combining sensitive electronic equipment and water is available to ride at Galaxy Erding in Germany.
  • 9. © 2019 Bernard Marr, Bernard Marr & Co. All rights reserved VR Theme Parks Why stop at just making a standalone VR attraction? In China and Dubai, theme parks and attractions dedicated entirely to virtual reality have opened. China’s VR Star Theme Park, located in Guizhou province in southwestern China, cost $1.5 billion to build and offers a huge variety of VR experiences to try. Not to be outdone, the VR Park in Dubai boasts itself as the “world’s largest VR Park.” Here’s a look inside. As the entertainment industry continues to experiment and evolve its virtual reality offerings, it will be intriguing to watch how it will transform theme parks.
  • 10. © 2017 Bernard Marr , Bernard Marr & Co. All rights reserved © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a strategic business & technology advisor to governments and companies. He helps organisations improve their business performance, use data more intelligently, and understand the implications of new technologies such as artificial intelligence, big data, blockchains, and the Internet of Things. LinkedIn has ranked Bernard as one of the world’s top 5 business influencers. He is a frequent contributor to the World Economic Forum and writes a regular column for Forbes. Every day Bernard actively engages his 1.5 million social media followers and shares content that reaches millions of readers. Visit The Website © 2017 Bernard Marr , Bernard Marr & Co. All rights reserved © 2019 Bernard Marr, Bernard Marr & Co. All rights reserved Bernard Marr is an internationally best-selling author, popular keynote speaker, futurist, and a strategic business & technology advisor to governments and companies. He helps organisations improve their business performance, use data more intelligently, and understand the implications of new technologies such as artificial intelligence, big data, blockchains, and the Internet of Things. LinkedIn has ranked Bernard as one of the world’s top 5 business influencers. He is a frequent contributor to the World Economic Forum and writes a regular column for Forbes. Every day Bernard actively engages his 1.5 million social media followers and shares content that reaches millions of readers. Visit The Website
  • 11. Title Subtitle Be the FIRST to receive news, articles, insights and event updates from Bernard Marr & Co straight to your inbox. Signing up is EASY! Simply fill out the online form and we’ll be in touch! © 2018 Bernard Marr, Bernard Marr & Co. All rights reserved