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Bernard Scales III
8813 Citrus Village Drive  Tampa, FL  Home: (678) 891-7864  Email: bernardscales30@gmail.com
Internet Advertising/Marketing Sales
Search Engine Specialist  MS Office “Power User”  Ability to adapt to changes in responsibility
KEY COMPENTENCIES
Skills: New business development  Business-To-Business Sales  Cold calling
champion  Closer  Business Analysis  Negotiation strategies Brand
Development  Yahoo certified Search Engine Ambassador  Territory
Development  Forecasting  Consultative Sales  Product Sales Champion
 Customer Retention  Account Management
Education: NorthCarolinaA&T State University(Bachelor of Science Business Management)
2005 GPA 2.7
Activities:
 Playedcollegiate football atNorthCarolinaA&Tas a redshirtfreshman1999-
2000
 Toastmaster’sInternationalmember
 Marketing internshipwith EntercomLLC97.1 QMG 2004-2005
PROFESSIONAL EXPERIENCE
Verizon FIOS (Tampa, FL)  National Account Manager / Retention Specialist (Verizon
Elite Center of Excellence) , 11/13 - Present
 Responsible formanagingassigned territories withinthe VerizonFIOSnational portfoliowith1.5
millioninannual salesgoal targets.
 Displayindepthknowledge of competitive challenges,strategiesandtacticswhile identifyinghighrisk
residentialproperties.
 DevelopanddelivernewbusinessacquisitionsbyexecutingVerizonmarketinginitiatives which
increase overall annual sales.
 Retaincustomersbyensuringtheyhave the rightproductor service offeringsbyidentifyingthe cause
of customerconcernsandrecommendsolutions.
 Expertise in marketing,salesandcustomercare,aswell asproficiencyinreporting,tracking&FIOS
networkdesign.
Focus Inc. (Tampa, FL)  Advertising National Account Executive, 2/13 – 11/13
 Establishedandmaintainedhigh-levelrelationshipswithmajorautomotivegroups andtheir
advertisingagencies consistingof multiple dealerlocations.
 Securednew mediaaccountswhile managingdealerrelationsandgrowingsalesrevenueof existing
keyaccounts.
 Managed relationshipswithleadsharingpartnerssuchasVARS or Referral Partners.
 Prepared advertising and commercial media proposals to present to decision makers.
 Investigated competitor products, promotions, and sales strategies.
Veeam Software (Roswell, GA)  Sales Channel Manager, 4/12 – 11/1/12
 Developedandexecutedassignedterritoryplanwiththe primary focuson recruiting channelpartners
and large VMware customers.
 Coordinate sales activities with Channel partners, consultants, distributors, and resellersto
identifyand close new business prospects.
 Provided support to qualifiedprospects and customers including follow up, product information,
quotations and closures.
 Provided monthly forecasting and quarterly revenue reports for the entire channel.
AT&T Advertising Solutions (Roswell, GA)  Marketing Sales Executive , 3/09 to 1/12
 Honors: Presidents Club CEO/ winner 2010 with an average of 145% of company objective.
 Strategically and aggressively closed $324,000 in new business sales in 2011 including our full
suite of products.
 SpecialistinsellingGoogle Adwordsalesandonline mediadisplayadvertising.
 Advertising consultant for medium to large scale businesses handling revenue in excess of
$500,000 in sales volume annually.
 Providingcustomerneedsassessmentandprofessional sales recommendation tailored to meet
each customer’s needs.
 Collaboratedwithclientsfromconcepttoproductionandlaunchof nationwide print, television,
web & mobile device campaigns.
REFERENCES UPON REQUEST
“Mr. Scalesisa first-rate salesprofessional excelsin prospectingandgeneratingnew business…ensuresall
of our customers’ needs are taken care of…truly an exceptional employee…”
Excerpts from 2011 Stars Report Performance Review

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Bernard Scales III Resume

  • 1. Bernard Scales III 8813 Citrus Village Drive  Tampa, FL  Home: (678) 891-7864  Email: bernardscales30@gmail.com Internet Advertising/Marketing Sales Search Engine Specialist  MS Office “Power User”  Ability to adapt to changes in responsibility KEY COMPENTENCIES Skills: New business development  Business-To-Business Sales  Cold calling champion  Closer  Business Analysis  Negotiation strategies Brand Development  Yahoo certified Search Engine Ambassador  Territory Development  Forecasting  Consultative Sales  Product Sales Champion  Customer Retention  Account Management Education: NorthCarolinaA&T State University(Bachelor of Science Business Management) 2005 GPA 2.7 Activities:  Playedcollegiate football atNorthCarolinaA&Tas a redshirtfreshman1999- 2000  Toastmaster’sInternationalmember  Marketing internshipwith EntercomLLC97.1 QMG 2004-2005 PROFESSIONAL EXPERIENCE Verizon FIOS (Tampa, FL)  National Account Manager / Retention Specialist (Verizon Elite Center of Excellence) , 11/13 - Present  Responsible formanagingassigned territories withinthe VerizonFIOSnational portfoliowith1.5 millioninannual salesgoal targets.  Displayindepthknowledge of competitive challenges,strategiesandtacticswhile identifyinghighrisk residentialproperties.  DevelopanddelivernewbusinessacquisitionsbyexecutingVerizonmarketinginitiatives which increase overall annual sales.  Retaincustomersbyensuringtheyhave the rightproductor service offeringsbyidentifyingthe cause of customerconcernsandrecommendsolutions.  Expertise in marketing,salesandcustomercare,aswell asproficiencyinreporting,tracking&FIOS networkdesign. Focus Inc. (Tampa, FL)  Advertising National Account Executive, 2/13 – 11/13  Establishedandmaintainedhigh-levelrelationshipswithmajorautomotivegroups andtheir advertisingagencies consistingof multiple dealerlocations.
  • 2.  Securednew mediaaccountswhile managingdealerrelationsandgrowingsalesrevenueof existing keyaccounts.  Managed relationshipswithleadsharingpartnerssuchasVARS or Referral Partners.  Prepared advertising and commercial media proposals to present to decision makers.  Investigated competitor products, promotions, and sales strategies. Veeam Software (Roswell, GA)  Sales Channel Manager, 4/12 – 11/1/12  Developedandexecutedassignedterritoryplanwiththe primary focuson recruiting channelpartners and large VMware customers.  Coordinate sales activities with Channel partners, consultants, distributors, and resellersto identifyand close new business prospects.  Provided support to qualifiedprospects and customers including follow up, product information, quotations and closures.  Provided monthly forecasting and quarterly revenue reports for the entire channel. AT&T Advertising Solutions (Roswell, GA)  Marketing Sales Executive , 3/09 to 1/12  Honors: Presidents Club CEO/ winner 2010 with an average of 145% of company objective.  Strategically and aggressively closed $324,000 in new business sales in 2011 including our full suite of products.  SpecialistinsellingGoogle Adwordsalesandonline mediadisplayadvertising.  Advertising consultant for medium to large scale businesses handling revenue in excess of $500,000 in sales volume annually.  Providingcustomerneedsassessmentandprofessional sales recommendation tailored to meet each customer’s needs.  Collaboratedwithclientsfromconcepttoproductionandlaunchof nationwide print, television, web & mobile device campaigns. REFERENCES UPON REQUEST “Mr. Scalesisa first-rate salesprofessional excelsin prospectingandgeneratingnew business…ensuresall of our customers’ needs are taken care of…truly an exceptional employee…” Excerpts from 2011 Stars Report Performance Review