A practical, personal approach to author marketing shared with the Writer's Mill group at Cedar Mill's Community Library. We start with the oft-misunderstood "author platform" and then look at a wide array of specific projects and tools that can promote a new release or put life back in a book that’s been out for a while. We also explore best practices for when to use (and when to ignore) social and traditional media, giveaways, events, influencers, advertising, contests, and more.

2. 1. Marketing is NOT
optional for 21st
century writers.

3. 1. Marketing is NOT
optional for 21st
century writers.
2. Marketing is NOT a
bad word

4. Marketing:
The collection of things you do
over time to build positive
name recognition

5. 1. Marketing is NOT
optional for 21st
century writers.
2. Marketing is NOT a
bad word.
3. There’s no formula.

6. What is the “hook” that makes your project
something a stranger would want to read?

7. Think about the first 100 strangers who will
buy your book.

8. What skills do you bring?

9. Long-term engagement with a target audience
that establishes name recognition and trust

10. Long-term engagement with a target audience
that establishes name recognition and trust
 Your audience (readers)
 Influencers who can bring you their followers

11. You don’t have to Tweet if you don’t want to!!

15.  Email list management:

17.  OPTION A: Short Stories and Articles (Print or
online)

18.  OPTION B: Blogging

23. A-C-T
Attract
Convert
Transform

24. ATTRACT CONVERT TRANSFORM

25.  Media coverage

26.  Media coverage
 Promotional material
(cards, swag, etc.)

27.  Media coverage
 Promotional material
(cards, swag, etc.)
 Advertising
◦ Targeted, Tied to an
Event, Trackable

28.  Media coverage
 Promotional material
(cards, swag, etc.)
 Advertising
 Giving Books Away
◦ To reviewers/bloggers
◦ To readers
◦ As donations

29.  Price

30.  Price
 Placement

31.  Price
 Placement
 Author Opportunities:
◦ Website links
◦ Launch party
◦ Book clubs
◦ Special events
◦ MAILING LIST!

32.  Ask for reviews

33.  Ask for reviews
 Share positive reviews

34.  Ask for reviews
 Share positive
reviews
 Enter respected
awards

35.  Ask for reviews
 Share positive
reviews
 Enter respected
awards
 Share photos

36. WRITE
ANOTHER
BOOK

37. http://bethjusino.com
(Slideshow link under Resources)
bethjusino@gmail.com
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