For traditionally-published and self-published writers: Promote a new release or put life back in a book that’s been out for a while. This class takes a practical, personalized approach to how to attract readers and sell books, from when to use (and when to ignore) social and traditional media, giveaways, events, influencers, advertising, contests, and more.

2. Long-term engagement with a target audience
that establishes name recognition and trust

3. PROMOTION

4. 1. What Makes Your Book Unique?
Why will someone choose this book over all the
others?

5. Who are the strangers who will want to buy
your book?

6. A-C-T
Attract
Convert
Transform

7. ATTRACT CONVERT TRANSFORM

8. Media coverage

9. Social Media

10. Promotional
material (cards,
swag, etc.)

11. Promotional
Video

12. Speaking
Events

13. Advertising
◦ Targeted, Tied to an
Event, Trackable

14. Giving Books Away
◦ To reviewers/bloggers
◦ To readers
◦ As donations

15. Price

16. Placement

19. Email list:

20. Bookstore
Outreach:

21. More:
◦ Launch party
◦ Book clubs
◦ Speaking events
◦ Specialty stores

22. Professional Reviews

23. Share positive reviews

24. Enter respected
awards

25. Share photos!!

26. WRITE
ANOTHER
BOOK

27. Please sign up for my mailing list!
http://bethjusino.com
(Slideshow link under Resources)
bethjusino@gmail.com
Most photos in this slideshow courtesy of Unsplash:
https://unsplash.com/