Presented at the Seattle Business of Books Bootcamp, hosted by The Author's Guild. As a 21st century writer, you have more ways than ever before to get your book in front of readers, but navigating the options can be overwhelming. Let’s get past the hype and take an unbiased and unvarnished look at a modern writer’s publishing options, from large traditional publishers, to small presses, to self publishing (with or without the support of service companies), to hybrid and other emerging models.

1. By Beth Jusino
www.bethjusino.com

7. From then…

8. To Now.

10. 1. Hire contractors for editing and design
2. Create accounts with POD or printer, print
and ebook distribution

11.  Highest return per book sold
 Total control of process

12.  Steep learning curve, lots of work
 Quality varies
 Still some stigma

14. Subsidy Publishing Businesses

19.  Bring scale and reach

20.  Bring scale and reach
 Bottom line focus

21.  Bring scale and reach
 Bottom line focus
 Very selective

22.  Bring scale and reach
 Bottom line focus
 Very selective
 Looking for author platforms

23.  Bring scale and reach
 Bottom line focus
 Very selective
 Looking for author platforms
 12-18 months to publication

24.  Bring scale and reach
 Bottom line focus
 Very selective
 Looking for author platforms
 12-18 months to publication
 Staff and internal change is common

25.  Bring scale and reach
 Bottom line focus
 Very selective
 Looking for author platforms
 12-18 months to publication
 Staff and internal change is common
 Makes all packaging and publishing decisions

29.  Follows traditional publishing practices

30.  Follows traditional publishing practices
 Targets specific audiences

31.  Follows traditional publishing practices
 Targets specific audiences
 Quality and level of attention can vary

32.  Follows traditional publishing practices
 Targets specific audiences
 Quality and level of attention can vary
 More flexible about timing, agents

33.  Follows traditional publishing practices
 Targets specific audiences
 Quality and level of attention can vary
 More flexible about timing, agents
 Open to more risk

36. http://bit.ly/2GxVZxz
 1. Define a mission and vision for
its publishing program.
 2. Vet submissions.
 3. Publish under its own imprint(s)
and ISBNs.
 4. Publish to industry standards.
 5. Ensure editorial, design, and production quality.
 6. Pursue and manage a range of publishing rights.
 7. Provide distribution services.
 8. Demonstrate respectable sales.
 9. Pay authors a higher-than-standard royalty.

37.  Author-subsidized business model

38.  Author-subsidized business model
 Selective criteria

39.  Author-subsidized business model
 Selective criteria
 Clear mission and audience

41. http://bethjusino.com
(Click Resources for link to this slideshow)
bethjusino@gmail.com