A provocative keynote given at Crowd Dialog on 8 September, 2016, by Shelley Kuipers, CEO and founding partner at Better Ventures, in which she asks the questions; What does the future of participation, privacy and trust look like, and why sometimes the most productive thing you can do is to 'unlearn' everything you know. #participationsignal

1. C O NF I DENTI AL
What does the future of
participation, privacy
and trust look like
Shelley Kuipers • CEO • Better Ventures
Crowd Dialog • 8 September, 2016 • Graz • Austria

2. C O NFID E NT IA L
“We’re on the brink of an
entirely new approach to
business, one built on
shared principles of
integrity, transparency, and
sustainability. If we
succeed, the world could
become a far better place.”
– John Battelle, Founding Editor Wired
Magazine. CEO NewCo Group
#weareparticipation

3. Provocations
5

4. C O NFID E NT IA L
Trust &
Transparency
1

5. The lines between what
is public information
and what is private
information are blurring.

6. “The software activates pollution
controls only when the car is being
tested”

7. C O NFID E NT IA L

8. C O NFID E NT IA L
WHO MADE MY CLOTHES?

9. Anyone can be a
whistleblower

10. A revolution in how
governments, business and
society will become more
accountable for their actions.

11. The API
of we
Fair. Just. True.
TM

12. C O NF I DENTI AL
“I also tell customers that
they fulfill another vital
role: They are an avenue
to the truth. And in today’s
world, a CEO needs every
avenue to the truth that
he or she can find...”
– Jørgen Vig Knudstorp, CEO, LEGO
Group
#weareparticipation

13. C O NFID E NT IA L
Unlearning
(why is it the new competitive advantage?)
2

14. C O NF I DENTI AL
Who do your customers
want you to become?

15. OWNS NO HOTELS

16. OWNS NO CARS

17. CARRIES NO INVENTORY

18. BANKING WITH NO INFRASTRUCTURE

19. CREATES NO CONTENT

20. C O NF I DENTI AL
If you were going to
disrupt your business,
today, what would you
do?

21. C O NFID E NT IA L
Product Roadmap
Participation Roadmap
3

22. Don’t get married to a product (it will
limit your thinking and capability as
an organisation) instead build a
participation roadmap.

23. C O NF I DENTI AL
PARTICIPATION ROADMAP
NEW BUSINESS MODELS, REVENUE STREAMS AND COST EFFICIENCES
STAKEHOLDERS EXPERTS
STAKEHOLDER
ECOSYSTEM
PARTICIPATION – COMMERCIAL TRANSACTIONS & SOCIAL INTERACTIONS
Forsights, new IP,
moonshots
Business models, ideas, talent
Data
Refine &
uncover
COGNITIVE AI

24. C O NFID E NT IA L
YOU SUCCEED – WE SUCCEED
PARTICIPATION IS NOT ABOUT WINNER TAKES ALL
Mutual value capture
Mutual value creation
Mutual value commercialisation

25. C O NFID E NT IA L
'Software as a Service’
is NOT needed
4

26. C O NF I DENTI AL
One size does NOT fit all.

27. Brand as
the platform

28. C O NFID E NT IA L

29. C O NFID E NT IA L
IT’S ALL THERE FOR THE MAKING...

30. CONNECTING THE FULL-STACK

31. PARTICIPATION INCENTIVES
https://www. flickr.c om/ph otos/dan goodwin /
42x
RETURN MULTIPLE
ON EVERY DOLLAR
SPENT
42x
RETURN MULTIPLE
ON EVERY DOLLAR
SPENT
$425M25%
OF NEW BUSINESS
IN Q4 2015
ATTRIBUTED TO
REFER A FRIEND
REVENUE FROM
THE REFER A
FRIEND PROGRAM
IN Q4 2015
TESLA: CHANGING THE GAME

32. https://www. flickr.c om/ph otos/dan goodwin /
LEGO: FAN POWERED BUSINESS MODEL
PARTICIPATION COMMERCE
42x
RETURN MULTIPLE
ON EVERY DOLLAR
SPENT
1%
ROYALTY ON ALL
PRODUCT SALES
PAID SUCCESSFUL
IDEA SUBMITTERS
6.5K12
NEW PRODUCTS IN
27 MONTHS
NEW PRODUCT
IDEAS IN THE
SUBMISSIONS
PIPELEINE

33. https://www.flickr.com/photos/dangoodwin/
UNILEVER: INNOVATING A BRIGHTER FUTURE
PARTICIPATION INNOVATION
42x
RETURN MULTIPLE
ON EVERY DOLLAR
SPENT
95
STARTUP PILOTS
SUPPORTED
DURING PAST 18
MONTHS
80%2x
INCREASE IN SPEED
TO MARKET FOR
NEW PRODUCTS
OF PILOTS
SUPPORTED NOW
WORK WITH A
UNILEVER BAND

34. https://www.flickr.com/photos/dangoodwin/
PATAGONIA: WORN WEAR BECOMES NEW AGAIN
PARTICIPATION PURPOSE
42x
RETURN MULTIPLE
ON EVERY DOLLAR
SPENT
42%
INCREASE IN SALES
250k61%
INCREASE IN
CONSUMER
ACTIVITY
JOINED THE
NETWORK

35. https://www. flickr.c om/ph otos/dan goodwin /
CHOBA CHOBA: CHOCOLATE REVOLUTION
PARTICIPATION ENTERPRISE
42x
RETURN MULTIPLE
ON EVERY DOLLAR
SPENT
4%
OF SALES GOING
DIRECTLY TO THE
FARMERS
35100k
RAISED ON
KICKSTARTER TO
FUND THE
COMPANY
PERUVIIAN
FAMILIES
INVOLVED IN THE
PROJECT

36. Be a participation
enabler, not a software
provider.
(psst… and definitely don’t sign
that contract for another piece of
enterprise software)

37. C O NFID E NT IA L
Humanity through
technology
5

38. The ‘gig-economy’ is
slowly leading to the
commoditization of
people and technology.

39. C O NFID E NT IA L
THE ROBOT’S ARE TAKING OVER

40. jobs will be replaced by robots by 2020
5M
SOURCE: WEF. THE FUTURE OF JOBS, 2016.

41. of the US workforce will be freelancers
by 2020
43%
SOURCE: FUTURE OF WORK 2016.

42. BOTS AND AI

43. CHEAP LABOUR
SCALE
PROFIT
This is not the sharing economy

44. Recommendations
3

45. C O NFID E NT IA L
1. BUILD YOUR TRIBE
Find the people who believe
in what are you are doing.

46. C O NFID E NT IA L
2. GO ON A MISSION
Don’t be afraid to do the
impossible.

47. C O NFID E NT IA L
3. BE RELENTLESS
Embrace the economics (and
humanity) of your participation
business model.

48. C O NF I DENTI AL
Imagine what the next
Google, Facebook or
Uber will be like, through
Participation…
MUTUAL VALUE COMMERCIALIZATION

49. C O NF I DENTI AL
where everyone who
participates shares in
the success of the
business and the wealth
created.
PARTICIPATION COMMERCE

50. C O NF I DENTI AL
“I always say first and
foremost that leadership is
about being a human being.
The future world will be much
more purpose and values
driven, so we want leaders
that clearly understand this.”
– Paul Polman, CEO, Unilever
#weareparticipation

51. C O NF I DENTI AL
WWW.WEAREPARTICIPATION.COM
@shelleykuipers
@shelley@betterventures.co
@better_ventures
#betterparticipation