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Your future is participation and here’s why

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Your future is participation and here’s why

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The world of business is changing at an unprecedented speed. New ways of thinking, feeling and doing are required to better equip companies and enable them to fully harness the potential of this remarkable future. These slides where used to a support a keynote speech by Steve Jennings, Better CIO and Futurist at the World Innovation Convention in Berlin on 3 December, 2015. #weareparticipation

The world of business is changing at an unprecedented speed. New ways of thinking, feeling and doing are required to better equip companies and enable them to fully harness the potential of this remarkable future. These slides where used to a support a keynote speech by Steve Jennings, Better CIO and Futurist at the World Innovation Convention in Berlin on 3 December, 2015. #weareparticipation

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Your future is participation and here’s why

  1. 1. Steve Jennings • World Innovation Convention • 3 November, 2015 • Berlin   Your future is participation and here’s why
  2. 2. “It always seems impossible until it’s done.” – Nelson Mandela
  3. 3. FINDING PURPOSE AND DESTINATION
  4. 4. questions you need to be asking 3
  5. 5. Do you really know what your customers think about you?
  6. 6. Do you know which customer emotions are key to your future growth?
  7. 7. Who do your customers want you to become?
  8. 8. THE AGE OF INNOVATION DISRUPTION
  9. 9. Marketers don’t define innovation, customers do
  10. 10. OWNS NO REAL ESTATE
  11. 11. OWNS NO TELCO INFRASTRUCTURE
  12. 12. OWNS NO TAXIS
  13. 13. CARRIES NO INVENTORY
  14. 14. 1. BENEFITBUILDS NO APPS
  15. 15. CREATES NO CONTENT
  16. 16. New kids on the block
  17. 17. TRANSACTIONS WITH NO 3RD PARTY
  18. 18. MAYONNAISSE WITH NO EGGS
  19. 19. BANKING WITH NO INFRASTRUCTURE
  20. 20. ENTERPRISE COMMUNICATION WITH NO EMAIL
  21. 21. The age of the great disruption
  22. 22. FROM ADWORDS TO THE FUTURE OF MOBILITY
  23. 23. FROM PAYPAL TO SUPERSONIC TRAINS
  24. 24. DISRUPTING THE ENERGY UTILITY INDUSTRY
  25. 25. Let’s get back to today
  26. 26. MAKING BUSINESS MORE HUMAN
  27. 27. of your employees are disengaged 70% SOURCE: GALLUP
  28. 28. cost to employers in productivity (USA) $450B SOURCE: GALLUP
  29. 29. Compensation attracts talent but has limited impact on employee participation and effort SOURCE: GALLUP
  30. 30. You can begin your search for the right innovation by taking a long hard look in the mirror
  31. 31. PARTICIPATION COMMERCE SYSTEM
  32. 32. of new FMCG product launches never survive the first year of their marketing cycle 76% SOURCE: BREAKTHROUGH INNOVATION REPORT. NIELSON, 2014
  33. 33. Re-imagination of products, services, operations, KPI’s
  34. 34. DISCOVERY PRODUCT & MARKETING IDEAS SUBMITTED BY CONSUMERS, FANS, ADVOCATES
  35. 35. COLLABORATIVE PRODUCT & MARKETING CHALLENGES TO CONSUMERS, FANS, ADVOCATES
  36. 36. INTERNAL CONTINUOUS IMPROVEMENT THROUGH EMPLOYEE PARTICIPATION
  37. 37. EXTERNAL ACCESS & INTEGRATION TO 3RD PARTY NETWORKS, E.G. MAKER COMMUNITIES
  38. 38. WHAT IS BETTER? PARTICIPATION COMMERCE™
  39. 39. PARTICIPATION COMMERCE Procurement • Supply Chain Human Resources • Customers Services • Logistics Communications • Consumers
  40. 40. A network gives you reach TED RUBIN
  41. 41. A community gives you power TED RUBIN
  42. 42. THE LIGHT AT THE END OF THE TUNNEL
  43. 43. Great innovators ask impossible questions
  44. 44. recommendations 5
  45. 45. 1. RELEVANCE Don’t just ride shifts in culture, contribute to them.
  46. 46. 2. EQ Tapping in to your customers emotional needs is one of the keys to your future growth and survival.
  47. 47. 3. PEOPLE Find the people who are doing what you need and make them part of your team.
  48. 48. 4. CUSTOMERS Embed the customer in your entire business ecosystem, not just marketing.
  49. 49. 5. PARTICIPATION Co-create products and services that your customers and advocates want to talk about, share and buy.
  50. 50. “I also tell customers that they fulfill another vital role: They are an avenue to the truth. And in today’s world, a CEO needs every avenue to the truth that he or she can find...” – Jørgen Vig Knudstorp, CEO, LEGO Group
  51. 51. Grab me at the break AND LET’S CONNECT
  52. 52. THANK YOU @stevejennings1 steve@betterventures.co www.betterventures.co #betterparticipation

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