Facebook for Business
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These are the slides used for a 1 hour overview presentation by Bettina Horvath, explaining to business owners how to effectively use the platform as a business owner. www.mybizperforms.com
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Facebook for Business
- 1. How to Effectively use for Business
- 2. The Facebook Mission Give people the power to share and make the world more open and connected
- 3. Facebook Playgrounds Private Profile | Groups | Pages
- 4. X $$$ Purpose of a Page
- 5. Strategy WHAT | WHO | WHY
- 6. Desig Your Page n
- 14. Start the CONVERSATION Conversational | Personal | Authentic
- 15. What to share? 80% News & Information (Content) 20% Marketing/Advertising
- 16. Encourage Participation = ENGAGE Stay Transparent
- 17. Give, Give, Give Reward fans with special offers
- 18. Expanding the Fanbase Getting The LIKE
- 19. Leverage existing Marketing Website, Flyers, Ads, Banners, Business Cards, Brochures, ...
- 20. WHY should anybody like your page?
- 21. Co-promote Tag @ Website Like Button Say Hello
- 22. The biggest Myth: Marketing with/on Facebook is free
- 23. Ads & Sponsored Stories
- 24. FB Marketing Campaign: Competition driven by Ads & Sponsored stories = lots of new “Likes”
- 25. And the whole point of doing all of this is....
- 34. L I S T
- 35. L I S $$$ T
- 36. Pick the module best suited to your needs. All modules are 3 hours (with 1/2 hour interval) hands on training.
Notas del editor
- all separate components make the big goal: being effective = bringing results\n\nnext: Facebook mission\n
- next: amusement park\n
- non-profit | non-profit | profit\n\nnext: purpose of a page\n
- make connections\nbuild relationships with your prospects/users/clients\n\nnext: Strategy\n
- know your business\nknow your customers\nknow your goals\n\nnext: design your page\n
- next: first impressions matter\n
- I took my Dad to the mall the other day to buy some new shoes (he is 66).We decided to grab a bite at the food court. I noticed he was watching a teenager sitting next to him. The teenager had spiked hair in all different colours - green, red, orange, and blue. My Dad kept staring at her. The teenager kept looking and would find my Dad staring every time. When the teenager had had enough, she sarcastically asked: “What's the matter old man, never done anything wild in your life?” Knowing my Dad, I quickly swallowed my food so that I would not choke on his response; In classic style he responded without batting an eyelid ..“Got stoned once and made love to a parrot. I was just wondering if you were my daughter."\nNEXT: anatomy of a page\n
- next: first half of page\n
- next: 2nd half of page\n
- next: Planx\n
- next: Ridgemor\n
- next: cape wine expo\n
- next: start the conversation\n
- example of voice directs in a switchboard system\n\nnext: what to share\n
- Next: encourage participation\n
- next: give, give, give\n
- next: expanding the fanbase\n
- next: leverage existing marketing\n
- next: WHY should anybody like your page\n
- next: things to do (co-promote, tag, website, say hello)\n
- next: The biggest MYTH\n
- next: ads & sponsored stories\n
- next: FB Marketing Campaign\n
- next: and the whole point of doing all of this is...\n
- next: list graphic\n
- next: 2 day workshop\n
- next: 2 day workshop\n
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