The document proposes a new strategy and event program for the Wandsworth Chamber of Commerce to increase membership and raise awareness of the organization. It suggests hosting a variety of regular events, such as weekly "Power Hours" on business topics, monthly networking lunches, training seminars, and briefings with guest speakers. These would appeal to different business sectors and stages. Pricing would be tiered based on the event type and target audience. The goal is to exploit multiple revenue streams like sponsorships, member fees, and funding to meet ROI targets for each event and make the overall program self-sustaining. Next steps include getting board approval, funding agreements, designing the initial program, and a marketing plan.
3. The Chamber: “ a source of information” “ a way to make useful contacts” “ an opportunity generator” “ a gateway to external agencies” “ a local business & enterprise evangelist” “ a provider of courses and seminars” Background “ a spokesperson/ representative for local businesses”
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12. Structured approach to event pricing Tiered in line with offering and target audience Set ROI targets by event type Tap multiple revenue streams to ensure they’re achieved Finance Training Briefings Networking Lunches Power Hours Start Ups Finance Each event to deliver a forecasted ROI
13. Example Networking Lunch Finance ROI target: £5 per person Sponsorship Member charge Exploit multiple streams of revenue to achieve target Funding (i.e. Bus Link, Grant Thornton)
