bfonics is an enterprise class proximity marketing platform. Our Vision is to enable retail providers to effectively engage with their customers and create meaningful shopping experience for them. We deal with Beacon Technology (Now introducing WiFi beacons)

1. bfonics
Beacon use cases

2. Miami International Airport
• Miami International Airport is the first airport in the world to have a complete and
open deployment of beacons.
• Beacons are deployed at cover entrances, check-in, gate, baggage claim and valet
parking zones throughout Miami International Airport.
• Each beacon broadcasts its identifier in the zone and this can be used by airlines,
retailers and other partners' apps to trigger useful content to passengers or staff
• It is not just for passengers; beacons can be used for staff notifications and to beam
operational information - such as temperature, noise levels, vibrations, etc - from
throughout the airport to allow efficient operational management.
• Miami Airport's beacon zones are in operation throughout the terminals, skytrain and
car parks to allow way-finding to be offered on passenger's phones.

3. Marriot Hotels
• Marriott has already tested out beacon technology successfully at 14 hotels
• The hospitality company revamped its loyalty program by installing beacons around
just 14 Marriott Hotel properties
• through the first part of 2015 and using data and feedback from this trial period to
figure out how to best proceed, and increase the scope of the program.
• To receive location-based perks, guests must first download the LocalPerks beacon
app.
• Marriot then tested out the incorporation of beacon technology at one of the pilot
properties – the Marco Island Marriott Beach Resort in Florida.
• As we customers walked around the property, the beacons determined their phone’s
whereabouts, sending them exclusive deals and offers.

4. Ford Global
• Ford has tested "beacon" technology at a number of their Detroit dealerships, allowing shoppers to learn
more about vehicle features using their smartphones.
• When visiting a dealership, customers would first opt-in to the dealer's free in-store Wi-Fi system, then,
when they approach vehicles that are fitted with beacons, they will receive educational push notifications
on various product features and technologies selected by the dealer.
• For example, a beacon attached to the front of a 2015 Ford F-150 pickup might send a message telling
the shopper about its LED headlights.
• As the customer moved to the back of the vehicle, another beacon would provide information on the
integrated tailgate step.
• Someone looking at a 2015 Mustang GT could learn from an underhood beacon that the 5.0-liter V8
engine puts out 435 horsepower, and a beacon near the windshield might give them some information
on the car's adaptive cruise control and rain-sensing wipers.

5. Proximity Marketing Simplified
To know more about this innovative technology : www.bfonics.com
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