1. Company :- Honda
Subject:- Marketing Management - ll
Course:- PGDM (2013-15) Sec-C
Presented By:- Bhawan Singh, Mohit Kumar
Presented to:- Dr. Mukesh Porwal

2. Company Analysis
Honda motor company Limited is a Japanese public multinational
corporation; primarily known as a manufacturer of automobile and
motor cycle. Honda has been world largest motorcycle manufacturer
since 1959 as well as world largest internal combustion engines manufacturer, its producing
14 million internal combustion every year.
Company Profile
Founded By:- Hamamatsu (Japan) September 24, 1948
Founder:- Soichiro Honda , Takes Fujisawa
Headquarters:- Minato, Tokiyo, Japan
Takanobu Ito:- President, CEO, Representative Director

3. Products
Motorcycles
Power equipments
Engines
Robots
Aircraft
Solar Cells
Mountain Bikes
Water Pump
Honda Brio
Honda city
Honda accord
Honda CR-V
Honda Amaze

4. Competitors of the Honda Motor Ltd.
Mahindra & Mahindra Ltd.
Suzuki motor corporation
Toyota Motor Corporation
Hyundai motor Ltd.
Tata motor Pvt. Ltd.
Audi
Bajaj Motor
Nissan Motor Ltd.

5. Honda Cars India Ltd is a leading Manufacturer of premium cars in
India. The company established in 1995 with commitment to provide
Honda latest passenger car models and technologies to the Indian
customer.
Growth rate of Honda motor= $39.65
Operating profit =620billion yen(5.8 billion)
Net Income= 3899000
Total revenue=104889000
Total Assets= 879774

6. Threat of New
Entry
Supplier
Power
Competitive
Rivalry
Threat Of
Substitution
Buyer Power

7. Competitive Rivalry:- Competitive rivalry Mean the intensity of competition
among the existing competitor in the market, its depend on their capabilities.
Some main rivals are the Honda Motor. These are the Toyota, Duster, M&M Ford
Motor General Motor etc.
Honda and these Rival keeps on innovating, improving, researching and developing
to competing to the Auto industry.
Example:- whenever one company release one model in the market others will catch
up and have similar product to compete.
Honda Activa & TVS Wego
Renault Duster ( petrol RxL) Honda city ML 1.5,
Honda Accord & Toyota Camry
when Honda has just released its FCX Clarity, the next generation of its fuel cell
vehicles, GM put their fuel cell platform into the body of a Chevy Equinox SUV.

8. Buyer Power:- Honda have a lot of competitors. So customers will confuse when they
make decision for what Brand will be the best choice. It depends not only the famous
company but also the price and quality.
EX . Honda introduced Air Blade Scooter with functions like sport and fashion model, more
fuel-efficient engine technology. Customer want to buy it must order and wait around one to
two months.
Warranty, Toll free no 24/7,towing benefit gives Honda.
Threat of Substitution:-Means how easily your customers can switch to your
competitors product. Honda gives
Honda car insurance
 Light weight ,easy to start, size & support
Quality & material
Fuel
 Best Technology

9. Threat of new entrant:-When new company
enter in the market its face the different
problem like Cultural difference, government police, customer can easily switch.
Ex- Ford and Honda aggressively compete each other in American market. But Honda
getting their less profit due to the Government policies. That time is was threat for
Honda motor. Renault duster
Suzuki introduced Hayate scooter (less than 23% price) with air Blade Its reduce the
share of Honda.
Supplier Power :-One of the factor help the company to compete against with other
companies is the ability to reduce the cost. So the supplier play the important role to make
the company success. Raw material, Parts,
Key supplier:-Kinzoku Kogyo Co Ltd; Hirata Technical Co Ltd Hongo Co Ltd Kikuchi Co. Ltd;
Marujun Co Ltd Among these companies, Kikuchi Co Ltd deal with not only the supplier of
Honda but also Nissan‘s supplier. If Nissan was willing to purchase with higher price or had
some benefit promotion than Honda, Honda might be affected on the capacity and increase
the cost

10. BCG Matrix
BCG Matrix:- Its based on the observation that the
company unit can be classified into four categories based on
combination of market growth and market share relative to
the best competitor. BCG matrix divided into four part.
Part of BCG Matrix :Star
Cash cow
Question mark
Dog

11. BEG Matrix Honda
Market Growth Rate
Cash Use
HIGH
LOW
HIGH
Honda
Accord
Honda
Civic
Honda
Amaze
Honda
Activa
Honda
city
Relative Market Share
Cash Generation
Honda CBR
Honda
Pump25
Honda Jazz
Honda70
LOW

12. Honda Product Mix
Product Mix Width
Product 1
Cars
Product2
Bikes
Product3
Jets
Product4
Engines
Product5
Pumps
Activa
N420HA
GX25
WX10,WX15
Civic
Aviator
HA-420
GX100
WB20,WB30
Crosstour
Product Line Length
Accord
CB Trigger
GX120
WH15,WH20
Honda CR-V
CB twister
GX340
WMP20
Honda CR-Z
CB Unicorn
GX390
WT20,WT30,WT
40
FCX Clarity
CB Unicorn
dazzler
GXR120
WDP30
Insight
CB 1000R
iGX340
WSP50,WSP53
Odyssey
CB Stunner
iGX390
WSP73
Pilot
CBR 1000RR
GC160
WSP100
Ridgeline
CBR 150R
GCV190
CBR250R
GXV50
CB Shine
CBR 300

13. Product Life Cycle
Product Life Cycle: PLC used to map the lifespan of the product.
There are four step of the PLC.
Introduction Stage
Growth stage
Maturity stage
Decline stage

14. Product Life Cycle Honda
Honda Amaze
Brio,CRV,Cbshie
VFR1200X,CBR2
50R
Honda city, Accord,
CBF Stunner, Activa,
Honda jet, ASIMO,
Civic, Unicorn,
Honda70,
Jazz,CB750
K1,CB350
Solar cells
Revenue/Profit
Dream neo
CBR150R
VT250
Odyssey
Revenue
Profit
Time