Marketing Plan project during Internship

1. MARKETING PLAN
for
HELP @ HOME
One stop destination for your needs

2. COMPANY

4. Started in the year 2017.

5. Company Vision
To provide
quality services in
home
maintenance to
its customers.

7. Help our customers
with home
maintenance such as….

8. HOUSE CLEANING

10. CARPENTRY

11. PLUMBING

12. ELECTRICAL
WORK

15. 2 CHENNAI
INDIA

16. 3 MUMBAI
INDIA

18. COLLEGE STUDENTS
&
YOUNG WORKING PROFESSIONALS

19. PEOPLE WHO ARE BUSY WITH WORK AND CAREER

20. And very
little time to
spare………..

21. MARKET
OVERVIEW

22. The Indian demographics survey shows that a large percentage of our population lie in our target
segment

23. DEVELOPMENT OF SMART CITIES
People migrate to
developing cities in
search of
job opportunities.
Smart cities create
potential customers

24. COMPETING BRAND
Started in the year 2014
Over a 10000+ users
Covers 8 cities
Provides more number of
services than Help@Home

25. 2 0 1 8

26. To launch the Mobile app for
Help@home and gain a user base of
100000 in a span of two quarters.

28. TARGET SEGMENT
• Young
• Income ranges from Rs.25000-
35000 per month
• Career oriented
• Demand quality service at
reasonable rates

29. NEEDS OF THE CUSTOMER……..
• Quality service
• Reliable and trustworthy service providers.
• Value for money
• Seasonal offers and discounts

31. Management

32. Customers
Service
providers
Technical
team
Management
Team
Channel Definition
Through the app

34. QUALITY MAINTANENCE at REASONABLE PRICES

36. Currently over 10000+ users

37. PROBLEMS FACED BY CUSTOMERS
Non user friendly app Poor Service

39. HIGHLY TRAINED STAFF PERSONNEL
The service providers undergo a
training period of one month in
their respective domain.
Emphasizing the concept of
effective performance
Training helps us to understand
their customers better

41. ABOUT THE APP
Available on google play
It is a paid app
Can be used in all android versions
Requires internet connection for operation
Cost of the app: $2

42. FEATURES
Identifies your
location and
provides the
nearest service
providers to
you.
Updates users
with the latest
offers
Review option
after every use

43. House
Cleaning
Cooking Carpentry Plumbing
Electrical
Work
SERVICES PROVIDED

44. ABOUT THE BRAND
Whom you need ,at your doorstep
LOGO
SLOGAN

46. Base Price on all Services in the app:
Rs.200/-
Depending on the service requested by the
customer, the prices vary.
Service Provider earns 50% of the total
cost of the service

48. FOR CUSTOMERS
Discounts on referring a friend
• Discounts up to 15%
Festive Discounts on services
First Service via the app is free
of cost

49. FOR SERVICE PROVIDER
Better outreach to customers
Stable job
Comfortable working environment

51. SIGN
BOARD
POSTERS
YouTube Advertisements

52. EVENT SPONSORSHIP

53. ACTIVE SOCIAL MEDIA PRESENCE!!!!!

56. IMPLEMENTATION

57. Management
Overall Responsibility of
the company
Human
Resources
Hiring and managing service
providers
Service
Providers Cater to consumer
needs
Public
Relations
Evaluate and work on
consumer feedback
Marketing
Increasing user base
Technical
Support
App Development

59. Customer uses app
to request service
Technical team
acknowledges
request and
conveys to HR
HR appoints the
suitable personnel
from Service
Providers Team
Service provider
attends to the
needs of the
customer
PR evaluates
feedback
Marketing
team creates
a consumer
base

61. TASK Q1 Q2 Q3 Q4
1) Development of a user
base of 100000
2) Trained task force
3) Improvement from
consumer feedback
4) App feature updation
5) Consumer incentive
launch

62. SUMMARY
Situational analysis
Goal
Market Overview
Strategy
Tactics
Implementation

64. DISCLAIMER
• This presentation was created by Bharath Ravindranath, MIT Manipal
during an internship with Prof. Sameer Mathur, IIM Lucknow.