Mean of product and service differentiation

2. PRODUCT DIFFERENTIATION
 FORM
 FEATURES
 CUSTOMIZATION
 PERFORMANCE
 QUALITY
 DURABILITY
 RELIABILITY
 REPARABILITY
 STYLE

3. FORM
 Many products can be differentiated in the form –
size, shape, or physical structure of the product.

4.  Features : Products can be offered with varying
features that supplement the basic function.

5.  Customization : Marketers can differentiate
products by customizing them for different users.

6.  Performance quality: Level at which the product’s
primary features operate.

7. oConformance Quality : Ensuring that the product is
of highest grade.

8.  Durability : Measure of the product’s operating
life.

9.  Reliability : Is the measure of the probability that
the product will not fail within a given period of
time.

10.  Reparability : Measure of how easily a product
can be fix.

11.  Style : Describes the products looks and feels to
the buyer.

12. SERVICE DIFFERENTIATION
 ODERING EASE
 DELIVERY
 INSTALLATION
 CUSTOMER TRAINNING
 CUSTOMER CUNSULTING
 MAINTANANCE AND REPAIR
 RETURNS

13. ODERING EASE
 IT REFERS TO HOW EASY IT IS FOR THE CUSTOMER
TO PLACE AN ORDER

14. DELIVERY
 IT REFERS TO HOW WELL THE PRODUCT
OR SERVICE IS BROUGHT TO CUSTOMER

15. INSTALLATION
 REFERS TO THE WORK DONE TO MAKE A
PRODUCT OPRATIONAL IN ITS PLANNED
LOCATION

16. CUSTOMER TRAINNING
it helps the customer’s employees use the vendor's
equipment properly and efficiently

17. CUSTOMER CUNSULTING
 It include data, information system and advice
services the seller offers to buyers.

18. MAINTANANCE AND REPAIR
 It program helps customer keep purchase product
in good working order.

19. RETURNS
 Return and exchange policy.