Franke - Amashova Weekend 2014

Franke Kitchen Systems
Amashova 2014
Durban, South Africa
FSA Event Press Release
Amashova 2014
www.franke.co.za

Reproduction of any of the content, full or partial, is allowed only with prior written approval for Franke Kitchen Systems (Pty) Ltd
2
Franke Amashova Weekend
Franke Amashova 2014 | Press Release
The Amashova is an annual mass participation cycle event
and one of the most popular events on the KZN calendar.
It attracts over 10 000 cyclists nationally. Having full
road closures on the cycle route from Pietermaritzburg
to Durban, it is regarded as KZN’s safest cycle race. This
year, the Amashova celebrated its 28th race, making it the
oldest ‘Classic’ cycle race in the country.
This year Franke South Africa has celebrated its Centenary
year in South Africa. With this milestone occasion to
celebrate we decided to participate for a second year
running as a corporate group in the Amashova Durban
Classic cycle race, this year in a larger capacity. The
“Franke Cycle Team” this years was made up of 85 Franke
customers, suppliers and staff members. Some participated
in the fun 35km race, while other more avid cyclists took
the challenge of the 65km and 106km race.
The 2014 Franke Jersey was noticeably more colourful
this year too as we had 10 event sponsors who helped to
make it possible to accommodate a larger Franke team.
There were different sponsor positions available from Gold
to Silver and Bronze and all spots were taken up almost
immediately. We would like to thank all these suppliers for
their contribution to what was an incredible weekend and
special occasion for Franke.
The weekend officially began with a kick-off celebratory
dinner to welcome all our cyclists who had travelled from
around the country to be here for the event. The dinner was
held at Salt Rock Hotel, just north of Ballito on the Dolphin
Coast of KwaZulu-Natal, South Africa. Guests and staff
from out of town were also accommodated at the hotel for
the weekend.
AMASHOVA HISTORY – ‘1986 - 2014’
The 1986 the very first event left the City Hall in
Pietermaritzburg in fierce heat on a Saturday afternoon,
and followed, for the most part, the Comrades Marathon
route. The deviation occurred in Westville where the cyclists
followed the nagging climbs of Blair Athol Road, and then
came down through Reservoir Hills, over the Connaught
Bridge, into Riverside Road and finished outside the Pick ‘n
Pay’s Hypermarket-By-The-Sea in Durban North. The total
distance was approximately 95 kilometres and the traffic
authority gave permission for only 150 riders to participate.
The route remained much the same until 1993.
In order to try and make the race as close to 100 kilometres
as possible, a course change was necessary. The route
bypassed the famous Polly Shorts hill and instead the
challenging 14km Alexander Road climb was introduced up
Fox Hill to Thornville.
This year for the first time the Tsogo Sun Amashova was
part of the UCI World Cycling Tour: The amateur Worlds
qualifier series.
The UCI World Cycling Tour (UWCT) is a series of UCI-
sanctioned races held all over the world. Some 15 qualifier
events will qualify the top 25% in each age group to the
Amateur Road World Championships, where the champions
are awarded with the coveted rainbow jersey.
The Tsogo Sun Amashova 106km has race prize money of
over R100 000
Amashova past
and present

GOLD SPONSERS:
SILVER SPONSERS:
MAIN SPONSOR:
BRONZE SPONSERS:
It was decided, after so much interest in last years festivities, why not use this event and Franke’s broad client and supplier
list to make a difference. It is with this in mind that the sponsorship concept come to fruition. The months leading upto
Amashova 2014 were spent securing 10 of Franke’s most valuable suppliers as co-sponsors for the event.
These sponsorships allowed us to make a considerable donation towards The Highway Hospice. On the 28th October 2014
a cheque for R20 000.00 was handed over to Linda Webb, Chief Executive Officer for The Highway Hospice in Durban. We
thank our sponsors for their kind gesture and support us in promoting a healthy lifestyle and assisting those in need.
The Highway Hospice
In patient and home based care for the termanally ill
The Highway Hospice covers just over 2000 square
kilometres in the greater Durban area – from Ballito in
the north to Amanzimtoti in the south and then west
to Hillcrest – and this is where we send our registered
nurses and social workers out to care for those in need.
We currently have 480 patients on our programme. We
care for both the patient and their families – with is no
charge for the service we provide.
The Highway Hospice receives no Government funding
so we rely on people such as Franke and other donors,
and our fundraising efforts, to keep our doors open.
We invite people to contact us on 031 2086110 or visit
our website. www.hospice.co.za
The Highway
Hospice
3Franke Amashova 2014 | Press Release

Craig McIntyre - Franke Kitchen Systems (Pty) Ltd
The number of participants increased substantially from
last year and many more customers got to experience
being part of the Franke family, on the road, at the factory
and in the tent after the race.
The event planning and organisation was exceptional, due
to our hard working and dedicated employees. I would like
to thank all our employees for their efforts in ensuring the
experience for our customers was wonderful.
Finally, a big thank you to our loyal customers for supporting
the event and also taking the time out to get to know our
business better, so that together, we can realise even more
success.
Keep cycling
Craig McIntyre
MY EXPERIENCE
Craig McIntyre
Managing Director - FSA
4 Franke Amashova 2014 | Press Release
Personally, to participate in the Amashova event, even if it was only the 35km “Fun” ride, was a
wonderful experience.

Schalk De Beer - Franke Kitchen Systems (Pty) Ltd
MY EXPERIENCE
So, it turned out that I competed with myself, I pushed my
boundaries well beyond what I thought was possible for
a man over 60. And this is probably the best lesson that
I took from the race – get out of your comfort zone and
push the boundaries till you have developed a new frame
of reference.
To do the Amashova required 100% commitment and it
involved quite a bit of training getting up at 4am on a cool
winters morning and ride the hills till your legs wobble. But
the reward was just great and will do it over and over again
as long as there is life in my legs.
It was a strange race, my first Amashova. I heard about the
hills that kill you, but I just stayed focus on my plan – pace
yourself, ride on cadence, eat, drink and most important
stick to the race plan .
The last 30km was very tough with a straight headwind,
tons of cramps, fears of quitting but then I remembered my
The Amashova cycle race was more than just a race. A race? What race?
Schalk De Beer
FSA Commercial Manager
tutors voice “the worst regret is not finishing“. So, the pain
was there but the pleasure in the end was huge.
Thank you to the entire marketing team for all the
arrangements, to our customers, architects and staff
for joining us and a special thanks to our sponsors who
enabled us to make a donation towards Hospice.
Hope to see you all again in 2015 !!!

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On Saturday our Franke cyclists were invited to our Head
Office in Mobeni, Durban. Here our 35km cyclists loaded
their bicycles into their dedicated 35km panel van which
would meet them the following morning at Moses Mabida.
John McCluskey, FSA Operations Manager, led a
comprehensive tour of the Franke factory. Franke South
Africa produces over 80% of its products locally in this
11 000 m2 factory on an 18 000 m2 site, with some 300
people are employed at the facility. Our guests were able to
see the hydraulic deep-drawing presses, laser cutters, CNC
bending and Robotic Welding equipment that allows Franke
to produce detailed precision and a high quality standard
of product. Guests could also view a wide selection of
our domestic and commercial products, all installed and
working, in our Franke Training Facility & Showroom.
Before handing out of the Franke Goodie-bags, our
cyclists enjoyed a brief company presentation by FSA
Managing Director, Craig McIntyre as well as some words
of encouragement from FSA Commercial Manager Schalk
de Beer. This was followed by some snack before all were
transported back to the hotel to relax before the big race.
factory tour & Briefing
Saturday
11th
October 2014

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Saturday
11th
October 2014

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8
Sunday
12th
October 2014
Wake up call was bright and early… well actually; it was so
early it was still pitch dark! Salt Rock Hotel arranged that a
self-service breakfast was available from 03h00. Our first
bus to depart Salt Rock was the 65km bus at 03h30, which
set off for the Cato Ridge start, with a detour to Moses
Mabhida to collect our local cyclists. Our second bus to
depart, carrying the 35km cyclists did encounter some
problems causing a timetable delay. He managed however
to get our 35km fun-riders to the start in the nick of time. If
there was an Amashova Bus Challenge I am sure he would
be a good contender for the win! The largest group of our
cyclists left on the third bus at 04h15 for Pietermaritzburg,
also via Moses Mabhida. Cyclists were seeded to start
between 06h45 and 08h00.
Back at Suncoast Casino, the Franke Sales and Marketing
Team were waiting at the Franke Corporate Marque to
welcome our cyclists. As the first of the 35km cyclists came
in, at around 6am, they were able to put down their bikes
and relax in the Franke Marque where protein shakes and
snacks were available, as well as sports massages. True to
his word FSA Managing Director, Craig McIntyre, was the
first cyclist on the massage tables! Many followed suit soon
after to enjoy a well-deserved body and foot massage.
Our first 106km cyclist over the finish line was Nibigh Davids
of Boogertman & Partners CPT, with an impressive time of
2:25:30. This time earned him 19th place overall, only 14
seconds shy of the Nolan Hoffman, this year’s Amashova
Classic 106km Winner! Franke congratulates Nibigh on this
outstanding performance! Another member of Boogertman
& Partners CPT, Ishmael Khan, was our second Franke cyclist
to finish with another impressive finish time of 2:44:19.
These are the Top-Ten Franke Cyclists, who also finished
within the first 1000 places out of 4392. Congratulations to
all of you, as well as everyone who finished their race! Our
Franke Cyclists had a definite presence at this year’s event,
even receiving a mention of approval from the East Coast
Radio DJ’s at the finish line!
The Amashova weekend was a great success. All that
were involved from Franke staff, to our Sponsors and the
Cyclists both local and those travelling from other regions,
contributed to a weekend of personal achievement, fun and
friendship!
FRANKE CYCLISTS - TOP 10 PLACINGS
Company Region Name Surname Time Overall Position Gender Position
1 Boogerman + Partners Western Cape Nabigh Davids 02:25:30 19/4392 19/3508
2 Boogerman + Partners Western Cape Ishmael Khan 02:44:19 105/4392 104/3508
3 A3 Architects Gauteng Justin Behrendt 02:57:43 304/4392 295/3508
4 Franke Visitor Kwa-Zulu Natal Dave Swanson 03:02:52 376/4392 358/3508
5 BCM Kwa-Zulu Natal Dewald Boshoff 03:02:52 382/4392 364/3508
6 On Tap Kwa-Zulu Natal Grant Markham 03:12:58 615/4392 558/3508
7 HDG Architects Gauteng Hendrik Smit 03:14:04 626/4392 569/3508
8 Franke Visitor Kwa-Zulu Natal Mim Gerhardt 03:19:02 768/4392 30/144 (Tandem)
9 Franke FSA Western Cape Nico Claase 03:19:54 782/4392 699/3508
10 A3 Architects Gauteng Chiara De Siena 03:20:46 816/4392 48/740

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Sunday
12th
October 2014

1010
Sunday
12th
October 2014

Is this your first Amashova Classic Race, and if not how
many have you completed?
Yes this was my 1st Amashova Classic Race.
How did you find your 106km cycle in Durban at the
Amashova?
It was Awesome really Tough aswell. Finished 19th Overall
If you could give some advice to our cyclists who are
thinking of taking on the 106km next year for the first
time, what would you say?
Have some solid miles in before the race. And just Enjoy.
nABIGH dAVIDS - bOOGERTMAN & pARTNERS
I must say that the massage was my favourite memory from the Franke Amashova Weekend
2014
FEATURED CYCLIST
NAME: Nabigh Davids
COMPANY: Boogertman + Partners
REGION: Western Cape
CONSULTED BY: Shaun Banfield
PLACING: 19th Overall
TIME: 2h 25m
Do you belong to a Cycle Club, and if so which club?
MTNClub100
How long have you been a cyclist and how did you get
into cycling?
I have been cycling for 4years and 10months. My dad
cycles and he bought me a bike to join
Do you have a favourite race you enjoy competing in
most?
SA National Championships Road and TimeTrial

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FEATURED CYCLIST
ISHMAEL KHAN - BOOGERTMAN & pARTNERS
NAME: Ishmael Khan
COMPANY: Boogertman + Partners
PROFESSION: Architect
REGION: Western Cape
CONSULTED BY: Shaun Banfield
PLACING: 20th in Group and 104th overall
TIME: 2:44
Yes, MTN Club 100
into cycling?
It all started when my dad bought me my first BMX at 6. I
have been riding bike since school days, but only really got
competitive much later after I graduated and when I started
my first job. After doing my first Argus Race in Matric the
racing bug bit and the rest was history.
most?
Would have to be the Cape Town Cycle Tour
I did my first one last year. This was my second.
Amashova?
It was an incredibly gruelling, fast paced race. It was quite
challenging trying to hold on with sub vets in the front
bunch. The wind played a bit of a factor few kilometres
to the end and the group hustling for position made it a
bit nerve wrecking. It felt a bit easier than last year since I
trained much harder for this one.
Train smart, eat right and make sure you spend enough
time in the saddle. It’s not an easy course, but with enough
training it can be a relatively pain free experience.
Passing through the ‘Valley of a Thousand Hills’ - beautiful, majestic landscape and sugar cane
plantations.

Chiara De Siena - A3 Architects
NAME: Chiara De Siena
COMPANY: Associate at A3 Architects
REGION: Gauteng
CONSULTED BY: Suria Ramnarain
PLACING: 816/4393 (Total)
TIME: 3hrs20mins
Team Edenglen
into cycling?
8 Years in total but only became more competitive in the
past 2 years
most?
I Have 3, all the big ones Amashova, 94.7 and The Argus
(Cape Town Cycle Tour) The spectators make these races
for me, the outside support is incredible!
It’s my 2nd Amashova, Last year was my 1st.
Amashova?
I really enjoyed this race; I was fit enough for it and took
every hill as it came! I must admit though the last 30kms
were tough into the wind, but all in all a great event!
Yes 106kms seems daunting but with a little bit of training
and taking the race in your stride, you’ll do great! It’s all
about your mind-set on the day and most of all you got to
enjoy it! So take it at your pace and enjoy the scenery along
the way.
I think the whole weekend was a hit! I really enjoyed the team efforts, a lot of work was put into
that weekend and it showed. It was great to meet new people who share similar interests. The
Franke tour was great too, always helps knowing the process of a product and what goes into it,
but if I have to be specific, being at the coast always puts a smile on my face and the race was
a good one for me.
featured Cyclist

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letters of thanks
Thanks for cycling with your team on
Sunday!
Thanks for picking up our Goodie
Bags, the cycling shirt, T-shirt, all
the arrangements of busses etc.
that ran so smooth, the eats and
drinks and massage afterwards. The
management thereof was excellently
done and we felt very privileged to be
part of that!
Thanks for the months of planning
and all the energy that went into all
of that – we just came there and
everything ran so smooth and we just
had an awesome time!
Thanks once again – you are an
AMAZING TEAM!
Denise and JR Conradie
Franke Vistors
Thank you so much for the
Goodie Bag Franke provided
for the Amashova, as well as all
the travel and accommodation
arrangements.
I heard from Chris Barrett that the
factory visit was very interesting
and the accommodation was
fantastic. Pity that I couldn’t visit
the factory this time around -
maybe next time.
Kind regards,
Gerhard du Toit - Pr.Arch.T
TJ Architects (South Coast)
Schalk De Beer welcoming Denise Conradie
home, at the Franke Hospitality Tent
Schalk De Beer welcoming Denise Conradie
home, at the Franke Hospitality Tent
We would like to say a huge THANK
YOU for the fantastic weekend!
From myself, Malcolm and Justin, we
really had a great time, the weekend
was well organised and everything
seemed to just work.
So from the 3 of us we would like to
thank yourself and the whole team at
Franke for the amazing opportunity!
Kind Regards
Chiara De Siena
A3 Architects

letters of thanks
Dirk and I would like to thank the
Franke team for a very well organised
enjoyable event.
Regards,
Herman Cloete,
Graceland Architects
Dear Craig, Schalk, Sean, Wayne
and Nico
Just a note of thanks for the
memorable week-end that you
organised for the AmaShova. It was
good to meet the people belonging
to the voices on the other end of
the phone and a privilege to be
part of your 100 year celebrations.
As for the ride.....I was told it was
supposed to be down hill! We’ve
got a lot to learn down here in the
Cape about hills. It was a great day
out.
Thanks again and congratulations
on your 100 years.
Kind regards
John Wilson-Harris
Gabriel Fagan Architects
Thank you for all you did in the
organization of the Amashova.
Once again Franke rolled out a really
enjoyable experience, even to the
high speed bus ride to the start!
The dinner was great, the logistics
worked perfectly & it was really nice
to have a massage at the end.
Medals to all the team!
Kind regards
Bob Geldard
Director - Gelmar
I was informed that once again
that you and the Franke team had
put an incredible event together so
a BIG WELL DONE.
Hope to see you next year.
Scott Parnell.
Regional Procurement Manager
Plumblink Inland
Bob Geldard looking fresh after his 35km
cycle
Bob Geldard looking fresh after his 35km
cycle

FRANKE KITCHEN SYSTEMS (PTY) LTD
CALL CENTRE
Tel 0861 372 653
Fax +27 31 450 6302
enquiry.fsa@franke.com
www.franke.com
DURBAN
1194 South Coast Road,
Mobeni, Durban, 4092.
South Africa
Tel +27 31 450 6300
Fax +27 31 450 6303
GAUTENG
77 Roan Crescent,
Sage Corporate Park North,
Old Johannesburg Road,
Midrand, 1682
South Africa
CAPE TOWN
Unit 1, Gold Street,
Northgate Business Park, Northgate Estate,
Cape Town, 7405
South Africa
DISCLAIMER
The information and data supplied in this brochure is based on information believed to be reliable, however it is not binding and inaccuracies may occur. Franke
reserves the right to change specifications and design at any time without notice.
© 2014 by Franke Kitchen Systems (Pty) Ltd. All rights reserved under the Copyright Act of 1987 with amendments. Reproduction of any of the content, full or
partial, is allowed only with the prior written approval of Franke Kitchen Systems (Pty) Ltd. No reasonable requests will be refused provided conditions as laid out
are met.
All information provided in this brochure is for informational purposes only. All information, text, technical drawings and images are the exclusive property of
Franke. The content herein may not be reproduced in whole or part. Any use of the content without written permission from Franke is prohibited.

Franke - Amashova Weekend 2014

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