The document analyzes the impact of brand awareness in the beverages industry, with a focus on comparing Pepsi and Coke. It examines the history, product profiles, objectives and market share of both companies. Data on the demand for various cola, fruit, and other drink flavors from each brand among different customer groups is presented.

1. “IMPACT OF BRAND AWARENESS IN BEVERAGES
INDUSTRY WITH SPECIAL EMPHASIS ON PEPSI AND
COKE”
Presented By:
Bidhan Chandra

2. History of Coca-Cola
• The coca-cola company is the largest manufacturer, distributor and
marketer of nonalcoholic beverage concentrates and syrups in the world
.Finished beverage products bearing our trademarks, sold in the United
States since 1886,are sold in more than 200 countries and include the
leading soft drink products in most of these countries.
• Coca-Cola came to India in the year 1956. Since India had not any foreign
exchange act, Coca-Cola made huge money operating under 100% foreign
equity. Indian foreign exchange act was implemented in the year 1974
during Indra Gandhi time. The foreign exchange act stated that foreign
companies selling consumer goods must invest 40% of its equity stake in
India in its Indian associates. Coca-Cola agreed with investing 40% foreign
equity but stated that they would still hold full power in technical and
administrative units with no local participation allowed.

3. VISION OF COCA-COLA INDIA
• Provide exceptional strategic leadership in the
Coca-Cola India System-resulting in consumer
and customer preference and loyalty, through
Coca-Cola’s commitment to them, and in a
highly profitable Coca-Cola Corporation
branded beverages system.

4. Product profile of Coca Cola
• Coke
• Thumsup
• Funta
• Limca
• Sprite
• Maza
• Diet coke
• Kinley
• Vanilla coke

5. Pepsico
• PEPSI
• PEPSI AHA
• DEW
• MIRINDA ORANGE
• MIRINDA LEMON
• SLICE
• AQUAFINA
• 7-UP

6. Objectives of research.
• To know the impact of brand awareness in
beverage industry.
• To find out the overall market share of
Pepsi & Coca-Cola.
• To find out the preferences of different
customer groups.
• To know about the brand significance.

7. DEMAND OF COLA FLAVOUR
Flavour Company Product Demand in %
Cola Coca-Cola Thums-UP 35
- Coke 25
Pepsi Pepsi 40
Coke
25%
Pepsi
40%
Thums-Up
35%

8. Demand of Orange Flavour
Flavour Company Product Demand
Orange Cock cola Fanta 60
Pepsi Mirinda 40
MIRINDA
40%
FANTA
60%

9. DEMAND OF CLOUDY LEMON FLAVOUR
Flavour Company Product Demand
Cloudy lemon Coca cola Limca 80
Pepsi Lemon mirinda 20
Lemon Mirinda
20%
Limca
80%

10. DEMAND OF CLEAR LEMON FLAVOUR
Flavour Company Product Demand
Clear lemon Coca cola Sprite 45
Pepsi Mountain dew 35
7-up 20
7-UP
20% Mountain Dew
35%
Sprite
45%

11. DEMAND OF FRUIT JUICE
Flavour Company Product Demand
Fruit juice Coca cola Maaza 80
Pepsi Slice 20
Slice
20%
Maaza
80%

12. DEMAND OF SODA
Flavour Company Product Demand
Soda Coca cola Kinley 45
Pepsi Evress 55
Kinkey
45%
Evress
55%

13. OVER ALL MARKET DEMAND OF COCA-COLA AND PEPSI
Pepsi
42%
Coca-Cola
58%

14. DEMAND OF MALE CUSTOMER GROUP
Pepsi
35%
Coca-Cola
65%

15. DEMAND OF FEMALE CUSTOMER GROUP
Pepsi
55%
Coca-Cola
45%

16. DEMAND OF CHILDREN CUSTOMER GROUP
Pepsi
30%
Coca-Cola
70%

17. DEMAND OF VARIOUS PACKS OF COCA-COLA
2 Litre
10%
1 Litre 1.5 Litre
3% 5%
500 ML 200 ML
12% 40%
250/300ML
30%

18. Conclusion
• Market share of Coca-Cola is more than the market
share of Pepsi.
• Supply of various flavors is not adequate. Flavor likes
Limca and Maaza have a high customer demand, but
their supply is irregular.