This document analyzes a Samsung Olympics advertising web banner. It describes seeing sliding images and text asking rhetorical questions to engage viewers. Different sports are shown to be popular like football and swimming. Techniques like animation, visual effects, color, and movement are used to give it a modern, dreamlike feel. Advanced techniques like blur, sharpen, and opacity are employed. The video format is likely FLV using Sorenson video codec for good quality at low data rates. The screen ratio is 4:3 with an estimated resolution of 720x576 and high frame rate, though not specified. Overall it provides a technical breakdown and assessment of the creative techniques used in the web banner advertisement.

1. Salford City College
Eccles Centre
Creative Media Production
Use of text: Web banner , MSN.co.uk – Samsung Olympics advertising
(Title, Credits, animated captions, stings,
indents, interactive menus, web banner)
Brief description:
What do you see?  Something in somewhat which is like a slide show showing different images and
different pieces of text, asking rhetorical questions which can draw the viewer in and
make them want to click on the advert.
 Different information within each image on the screen,
 Stopping at the last slide which gives a link in how to take part
 Selected sports on what people can do which seem to be most popular like football and
swimming but also have javelin in there showing different aspects of sport.
 Link under the slideshow like images and information to another website. Samsung
logo and Olympics

Techniques used: Visual Effects – Looks up to date with the time present, not old, showing a dream like effect
Animation, Visual Effects, Colour Rendering, which can be used on Adobe After Effects as each image of piece of texts fades into another
Graphics, Movement slide.
Movement – effects moving, fading from one image to text and so on, showing people moving
when doing the sport.
Slow Motion – Used throughout the short advertisement
Advanced techniques: Blue – its slightly used as it moves from image to text,
Blur, Sharpen, Distortion, Rotation, Opacity Sharpen – as images or small videos are focused on
Opacity – used as the images fade into another image or text
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2. Salford City College
Eccles Centre
Creative Media Production
Technical comments:
Video Format, Screen Ratio, Resolution, MPEG-4
Frame rate, Compression
Overview
MPEG-4 is a standard currently under development for the delivery of interactive
multimedia across networks. As such, it is more than a single codec, and will include
specifications for audio, video, and interactivity.
The video component of MPEG-4 is very similar to H.263. It is optimized for delivery of
video at Internet data rates. One implementation of MPEG-4 video is included in
Microsoft’s NetShow.
Pros
Good image quality at low data rates
Cons
Standard is still being designed
I initially thought that MPEG-4 fit the best out of all the codec’s as It is optimized for
delivery of video at Internet data rates and Good image quality at low data rates.
However, discovering that the video format is FLV, I have found out on my research that
the codec used is :
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3. Salford City College
Eccles Centre
Creative Media Production
Sorenson
Overview
The Sorenson Video Codec produces excellent Web video suitable for playback on any
Pentium or PowerMac. It also delivers outstanding quality CD-ROM video at a fraction of
traditional data rates.
Pros
Provides much higher image quality than Cinepak, with smaller files. It is often
possible to get twice the image quality at less than half the data rate.
Tuned to work well from 2 - 100 KBps.
Supports Media Cleaner Pro’s variable bitrate encoding, which provides the best
possible results at any data rate.
Cons
Playback of CD-ROM video requires faster computers than Cinepak
Movies larger than 320×240, or at data rates above 100 KBps, do not play smoothly
except on high-end machines (such as a Macintosh G3). While picture quality is
usually outstanding at higher rates, you should test these movies on your target
machines to determine if playback performance is acceptable.
Screen ratio 4:3 – This has been used because of the structure of the website, its small and fits
in a small area where people can still see it.
Frame Rate – From the research, I cannot find the exact frame rate, however as Modern LCD
monitors can operate up to 120 FPS. I would estimate that an advertiser would want the best
frame rate possible so there is less strobing and their advertisement is seen in its best quality.
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4. Salford City College
Eccles Centre
Creative Media Production
Resolution – Again from the research, I cannot be exactly certain, but taking the screen ratio
4:3 into account and looking at the image it is certainly not in HD, therefore being a standard
definition UK image, I would say that the resolution is 720 x 576.
Video Format – The web banner is presented using Adobe Flash and therefore I would hazard a
guess that the video format is FLV.
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