3. 3
Five Rules for Big Data
1. Start with the question, not the data
2. Write down your fitness function
3. Experiment: Launch and learn
4. Respect and empower your customers
5. Embrace transparency
4. 4
Bonus Rule
• Start with the question, not the data
• Write down your fitness function
• Launch and learn
• Respect and empower your customers
• Embrace transparency
• Collaborate with people and machines
5. 5
Thought Experiment
Imagine you had all the data Google has…
• What would you do differently?
• What product would you create?
• Which of Google’s data would you use?
6. 6
Insights and Summary
• Equation
Make the Implicit Explicit
• Dataset –Toolset – Skillset – Mindset
Pretty good proxy for person
Mobile key because 2-way device, always on, lots of sensors
Foreshadow equation of biz
Vs Social Media
Exponential growth of data
But constancy of mine:
GAP
Also provides context Geotemporal and social context - mobile phone as an example
ABC of Social Data: Approval,Belonging,Connection (Bring this idea in when you are talking about connectivity, why people are interested about connections) Old ABC : Advertising, Branding, Confusion
Pretty good proxy for person
Mobile key because 2-way device, always on, lots of sensors
Foreshadow equation of biz
Vs Social Media
Exponential growth of data
But constancy of mine:
GAP
Also provides context Geotemporal and social context - mobile phone as an example
ABC of Social Data: Approval,Belonging,Connection (Bring this idea in when you are talking about connectivity, why people are interested about connections) Old ABC : Advertising, Branding, Confusion
Pretty good proxy for person
Mobile key because 2-way device, always on, lots of sensors
Foreshadow equation of biz
Vs Social Media
Exponential growth of data
But constancy of mine:
GAP
Also provides context Geotemporal and social context - mobile phone as an example
ABC of Social Data: Approval,Belonging,Connection (Bring this idea in when you are talking about connectivity, why people are interested about connections) Old ABC : Advertising, Branding, Confusion
Pretty good proxy for person
Mobile key because 2-way device, always on, lots of sensors
Foreshadow equation of biz
Vs Social Media
Exponential growth of data
But constancy of mine:
GAP
Also provides context Geotemporal and social context - mobile phone as an example
ABC of Social Data: Approval,Belonging,Connection (Bring this idea in when you are talking about connectivity, why people are interested about connections) Old ABC : Advertising, Branding, Confusion
Pretty good proxy for person
Mobile key because 2-way device, always on, lots of sensors
Foreshadow equation of biz
Vs Social Media
Exponential growth of data
But constancy of mine:
GAP
Also provides context Geotemporal and social context - mobile phone as an example
ABC of Social Data: Approval,Belonging,Connection (Bring this idea in when you are talking about connectivity, why people are interested about connections) Old ABC : Advertising, Branding, Confusion
