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Rick Mutsaers
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Notas del editor
So what is changing in the world of Analytics.
First of all we see new questions being asked to be able to control and grow business.
Like what interaction did we have with our customer that pursuaded him/her to buy our product.
Or in healthcare, what did we do to make the patient better. Or in general, do we understand the reasons why employees leave our company, so we can prevent this in future.
But also what can we do to lower cost and optimize our business performance.
The infrastructure choices to help with these questions have dramatically changed over the past decade.
And this new era we call Data 3.0 where data is used as a strategic asset to fuel this disruption comes with new challenges. Like data volumes, and types of data. or the fact that data consumers need smarter applications, meaning AI and Machine Learning. And we see a whole new group of data consumers.
Finally we see a big shift toward cloud. So how do you integrate data that’s not in your datacenter. More specifically that’s spread across many cloud applications.
Looking at these challenges, what fo we then need in terms of capabilities...
But don’t make the mistake of starting to use a plethora of non-integrated tools to tackle these problemns, rather think of an integrated platform that provides all the capabilities you need.
Now the new adagium is ‘Data is the new gold’. Then i would pose the statement ‘Metadata is the diamond in the rough’. Let me explain.
There are different types of metadata we need to collect to face these challenges
Using all this metadata create a data catalog that business users can query to understand what data there is, who owns it, what it means, what quality it has etc.
This can also be used to create data integration patterns based on an abstracted view
The benefit of using a tightly integrated platform are numerous....
Now lets look at a customer example that has gone through this digital revolution.
BICS is a network provider for roaming services.
They started a project to get better view on roaming activity to better predict network usage, disruptions, customer behavior. To do this they
To do this they first implemented a Hadoop platform to offload data from expensive Teradata into cheaper HDFS and then moved some of their existing data integration logic (built using Informatica’s PowerCenter data integration suite) to Hadoop for improved performance and scalability. They moved most of the batch processing to Hadoop now leveraging the technology benefits of that platform. They started with MapReduce and have now switched to Spark, without recoding.
Next phase will be to also start to process data in realtime/streaming mode to get even lower latencies for predictive maintenance and quicker response to disruptions.