1. The document discusses how organizations can create value from big data. It describes how big data has changed in terms of volume, variety and velocity. 2. These changes are important for organizations because data has become more granular, unmanageable, continuously updating and can be used for both intended and unintended purposes. Data is also now digitized, demonetized, dematerialized and democratized. 3. The document outlines several ways for organizations to create value from data, including using data to improve existing business models through new insights from descriptive, predictive and prescriptive analytics. It also discusses using data to innovate business models through data monetization and digital transformation.

1. 1
Big Data Expo 2018
Big Data en datagedreven waardecreatie: Valt er nog iets te kiezen?
Prof. dr. Frans Feldberg
Vrije Universiteit Amsterdam
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2018
Big Data en datagedreven waardecreatie:
Valt er nog iets te kiezen
Big Data Expo
19 september 2018
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1. Wat is er veranderd?
2. Waarom zijn deze veranderingen belangrijk ?
3. Hoe kunnen organisaties reageren, en waarde
creëren met data?
4. Inspireren.
Prof. dr. J.F.M. (Frans) Feldberg
SBE/Information, Logistics and Innovation
Research:
• Data‐Driven Business Innovation
• Business Intelligence/Business Analytics/Big Data
• Online Decision Making (DSS & GDSS)
• Mobile Sensing
• Internet‐of‐Things
Business Consultant.
FransFeldberg
• Business Administration & Mathematics & Computer Sciences& ….
• Bachelor and Master Business Analytics
• Multidisciplinary Research Center
• Eco System: Businesses & Science
• One stop shop: Access to all relevant academic expertise
• Post Graduate Education: Business Analytics & Data Science
(https://ee.sbe.vu.nl/nl/management/opleidingen/business‐analytics‐data‐science/inhoud/index.aspx/)

2. 2
Big Data Expo 2018
Big Data en datagedreven waardecreatie: Valt er nog iets te kiezen?
Prof. dr. Frans Feldberg
Vrije Universiteit Amsterdam
CHANGE
AHEAD
Wat is er veranderd?
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BIG data
variety velocityvolume
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2018
(Günther, Rezazade Mehrizi, Huysman, Feldberg, 2017)
Granular
Unmanageable
Renewal/Updating
Unintentional
BIG data:
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UNCERTAINTY
AHEAD
Waarom zijn deze veranderingen
belangrijk voor organisaties?
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Digitized
Demonetized
Dematerialized
Democratized
Deceptive
Disruptive
(Diamandis, Kotler, 2015)
Data: Digital Innovation

3. 3
Big Data Expo 2018
Big Data en datagedreven waardecreatie: Valt er nog iets te kiezen?
Prof. dr. Frans Feldberg
Vrije Universiteit Amsterdam
©
2018
0,01 0,02 0,04 0,08 0,16 0,32 0,64 1,28 2,56 5,12 10,2
0 1 2 3 4 5 6 7 8 9 10
Deceptive
Moore’s Law
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1958 + 32 * 1,5 = 2006
US Bureau of
Economic
Analysis starts
tracking IT
Moore’s Law
doubling period
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Data: Waardecreatie?
Strength in numbers:
How does data‐driven decision making affect firm performance?
(Brynjolfsson, E., Hitt, L. M., & Kim, H. H., 2011).
Big Data en Waardecreatie:
How do organizations create value from big data?
(Günther, W. A., Mehrizi, M. H. R., Huysman, M., & Feldberg, F., 2017)
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Work‐ Practice
Organizational
Supra‐Organizational
Centraal
Incrementeel
Decentraal
Radicaal
Inductief
Mens
Deductief
Machine
Open
Economic
Gesloten
Social
Gaining insights from big
data for decision making.
Developing organizational
designs and models.
Dealing with stakeholder
interests.
How do organizations realize value from big data?
(Günther, Rezazade Mehrizi, Huysman, &Feldberg 2017)
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4. 4
Big Data Expo 2018
Big Data en datagedreven waardecreatie: Valt er nog iets te kiezen?
Prof. dr. Frans Feldberg
Vrije Universiteit Amsterdam
©
2018
Unieke eigenschappen van big data.
Portability Interconnectivity
SOLUTIONS
AHEAD
Hoe kunnen organisaties
waarde creëren met data?
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DATA‐DRIVEN BUSINESS MODEL INNOVATION
(Woerner & Wixom , 2015))
IMPROVE
the business model
INNOVATE
the business model
• New Data
• New Insights
• New Actions
• Data Monetization
• Digital Transformation
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Improve: New Data
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Improve: New Insights
• Descriptive Analytics
• Predictive Analytics
• Prescriptive Analytics
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DATA‐DRIVEN BUSINESS MODEL INNOVATION
(Woerner & Wixom , 2015))
IMPROVE
the business model
INNOVATE
the business model
• New Data
• New Insights
• New Actions
• Data Monetization
• Digital Transformation

5. 5
Big Data Expo 2018
Big Data en datagedreven waardecreatie: Valt er nog iets te kiezen?
Prof. dr. Frans Feldberg
Vrije Universiteit Amsterdam
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2018
Innovate: Data Monetization
Selling Bartering
Wrapping
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KEY PARTNERS KEY ACTIVITIES VALUE
PROPOSITION
CUSTOMER
RELATIONSHIPS
CUSTOMER
SEGMENTS
KEY
RESOURCES
DISTRIBUTION
CHANNELS
COST STRUCTURE REVENUE STREAMS
(Osterwalder, A., & Pigneur, Y. , 2010)
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Innovate: Digital Transformation
Portability Interconnectivity
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Digital Twins
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http://www.marketingfacts.nl/
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KEY PARTNERS KEY ACTIVITIES VALUE
PROPOSITION
CUSTOMER
RELATIONSHIPS
CUSTOMER
SEGMENTS
KEY
RESOURCES
DISTRIBUTION
CHANNELS
COST STRUCTURE REVENUE STREAMS
(Osterwalder, A., & Pigneur, Y. , 2010)

6. 6
Big Data Expo 2018
Big Data en datagedreven waardecreatie: Valt er nog iets te kiezen?
Prof. dr. Frans Feldberg
Vrije Universiteit Amsterdam
©
2018
Challenges, Risks:
•Data Privacy and Ethics: BIG Dilemma’s!
•Data Obsession (“the dictatorship of data”)
•Data Quality: New Paradigms?
•Skills: Data Scientists
•Energy
•Security ©
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JOURNEY
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Datagedreven waardecreatie:
Valt er nog iets te kiezen
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Who will become the of your industry..?
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