Matt Donovan -- Defending Creative Designs
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Matt Donovan -- Defending Creative Designs
- 1. @mattdonovan photo credit: furryscaly GATHER ‘ROUND CLOSE
- 2. @mattdonovan DEFENDING Creative Designs
- 3. @mattdonovan Me, circa 2005 RESPECT MAH AUTHORITAY!
- 4. @mattdonovan What the hell is wrong with you people?
- 5. @mattdonovan
- 6. @mattdonovan “A human being should be able to change a diaper, plan an invasion, butcher a hog, conn a ship, design a building, write a sonnet, balance accounts, build a wall, set a bone, comfort the dying, take orders, give orders, cooperate, act alone, solve equations, analyze a new problem, pitch manure, program a computer, cook a tasty meal, =ight ef=iciently, die gallantly. Specialization is for insects.” –from Time Enough For Love
- 7. @mattdonovan NO
- 8. @mattdonovan “To say we have exclusive expertise is perhaps a little bit dangerous, as though designers have all the creative juices and the clients none. It is to imply that we know best, always. But we are not experts on visual communication or on our clients’ brands so much as we are experts in the design process, which is a dialogue.” –Tom Froese
- 24. @mattdonovan Site Architecture Problem: Hierarchical organization forces the visitor to hunt for what they want. People are motivated by Direction + Context. This navigation is categorical and uninspiring. The Experience Portrait Gallery Decorating Ideas Products Gift Cards Clubs Special Offers Smile Store • Who We Are • Infants • Framing Solutions • Prints • Home • Home • Sign Up • What We Do • Children • Wall Frames • Portrait Club • What’s New • Testimonials • Families • Postcards • Infant Program • Portrait Collections • Preparing For Your Visit • Pets • Seasonal • Birthday Program • Special Occasions • Special Order Items Others Career Opportunities Sign In / Register • Partners • Types of Jobs • Help • Positions Available • Privacy • Download Application • Terms of Use • Apply Online • About Us • Customer Care • Contact Us • Special Order Tracking • FAQ • Talk To Us
- 25. @mattdonovan Site Architecture Where we’re heading Solution: Give visitors directions and content that support your goals. Goal: A. Book Sittings / Sell A. B. C. D. C. B. A. B. A. C. D. B. Packages Contextual Goals: Bubble up the content B. Build Trust under the goals it best C. Establish Credibility supports. D. Set Expectations The Experience Portrait Gallery B. C. Decorating Ideas Products A. B. C. Special Offers • Who We Are B. C. • Infants • Framing Solutions • Prints • Sign Up A. B. • What We Do B. C. • Children A. B. C. • Wall Frames • What’s New A. B. • Testimonials B. C. D. • Families • Postcards • Portrait Collections Map goals to • Preparing For Your Visit • Pets • Seasonal A. B. D. the content. B. D. • Special Occasions • Special Order Items Gift Cards A. B. Smile Store A. B. Others Career Opportunities C. D. Clubs A. B. • Partners A. C. • Types of Jobs • Portrait Club • Help B. D. • Positions Available • Infant Program • Privacy B. D. • Download Application • Birthday Program • Terms of Use B. D. • Apply Online • About Us B. C. Sign In / Register A. B. • Customer Care • Contact Us B. D. • Special Order Tracking B. D. • FAQ B. D. • Talk To Us B. D.
- 28. @mattdonovan “Share early, share often.” —Me, a bagillion times
- 30. @mattdonovan photo credit: tienvijftien
- 32. @mattdonovan “Tell me more...”
- 33. @mattdonovan “It’s not enough for a professional to be right: An advisor’s job is to be helpful. I had to develop the skill of telling clients they were wrong in a way that they would thank me for giving them helpful advice! I had to ‘earn the right’ to be critical. Proving someone wrong may be intellectually satisfying, but it is not productive for either the client or the advisor.” –The Trusted Advisor
- 34. @mattdonovan Questions ? Anyone?
- 35. @mattdonovan THE ENDING Thank You! Download goodies at bit.ly/bigdefend
Notas del editor
- Overview\n
- Overview\n
- Background + Camstar story - I wanted to be trusted. 2 motives\nTom reminded me\n
- Tom Smykowski\n
- Double standard - want to be understood, but don’t care to understand.\nget in a box bc we’re comfy\nform cliquese because we’re afraid\n
- You were made to do more than you’re doing today.\n
- MiCocina. At best, unhelpful. At worst, petty & destructive. \n
- Froze\nNeed a framework to push the conversation forward\n
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- The branding workshop is in addition to basic requirements gathering\n
- The branding workshop is in addition to basic requirements gathering\n
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- Field Studies, Interviews, Surveys, Guess\n
- Field Studies, Interviews, Surveys, Guess\n
- Field Studies, Interviews, Surveys, Guess\n
- Field Studies, Interviews, Surveys, Guess\n
- Field Studies, Interviews, Surveys, Guess\n
- Map it back to the goals\n
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- Share Early/Share Often, Use Mental Notes, Fight the Big Reveal, tie it back to the stack.\n
- Share Early/Share Often, Use Mental Notes, Fight the Big Reveal, tie it back to the stack.\n
- Share Early/Share Often, Use Mental Notes, Fight the Big Reveal, tie it back to the stack.\n
- Revisions: Listen. Be Patient. Respond, don’t react. Kevin’s Notepad. Don’t do bad work.\n
- Revisions: Listen. Be Patient. Respond, don’t react. Kevin’s Notepad. Don’t do bad work.\n
- DO worry about hurting feelings\n don't take it personal (but still make it personal)\n- never accuse somebody of being wrong (expound)\n
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- Overview\n