A quick start guide for hosting successful webinars for content marketing.

1. WEBINARS FOR
CONTENT MARKETING
Quick Start Guide

2. HAVE A PLAN
The first step in producing a successful webinar series is
good planning!
Ask yourself these key ques/ons:
Who is my target audience?
What is my my goal?
What content does my audience value?
Don’t overdo the sales pitch: While sales may be a goal,
using webinars as a hard sell will fall flat with audiences.
Provide useful content: Content that’s relevant to your
audience will build your relationship, establish trust.
Choose presenters wisely: If you’re not an expert on the
topic at hand, partner with someone who is.

3. GET TO THE POINT!
Boil it down for us quickly and clearly: Why should we
attend? Craft an engaging and precise title. Paint a picture
of what someone will gain by attending your webinar.
Bonus points for optimizing these elements of a solid
webinar promotion effort:
Catchy, persuasive title
Concise description of what attendees will gain
Bios of presenters, and why they are authorities on
the topic
Strong, bold images to maximize conversion on your
landing page

4. TIMING IS EVERYTHING
Schedule to maximize aAendance:
Tuesday, Wednesday and Thursday are usually the
best days of the week
Avoid holidays
Time of day is key: over lunch is usually a good bet
Prac/ce with your webinar soCware ahead of /me:
Make sure you know how to use it
Do a dry run to bring presenters up to speed on the
webinar software

5. GET THE WORD OUT!
Those seats aren’t going to fill themselves! It’s critical to
promote your webinar.
Here are some best prac/ces to get you started in the
right direction:
Social media: Partner with influencers across your
target audience to leverage networks to gain
traction
Your blog/website: Add an upcoming webinars
section/banner and embed a registration form
Emails: Add a blurb about your upcoming webinar
and presenter headshots in your newsletter

6. CONTENT IS KING
Your webinar may consist of three parts:
Introduc8on: Who are you, what does your
organization do, who are your presenters, and what
questions will the webinar answer?
The Meat: Let the presenters cover their areas of
expertise. Answer the questions you promised you
would!
Wrap-up / Q&A: Open it up to the audience,
inviting face-to-face participation from around the
world!
To make it engaging and memorable:
Make it visual
Keep text to a minimum
Stick to the agenda, avoiding repetition

7. WE ♥ AWESOME WEBINARS
BigMarker is the largest marketplace for webinars and
online events, workshops, and presentations.
Learn more at bigmarker.com/host.