5. SHEHLA NAUREEN
Communication….
• The term communication has been derived from the Latin
word “communis” thus .to communicate means to make
common or to make known.
• Act of making common or known carried out through
exchange of thoughts ,ideas, or the like.
• Communication takes place when the message is received by
the other person .
.
6. SHEHLA NAUREEN
Views of different author ….
• George terry “communication is an exchange of
facts,ideas,opinion,or emotions between two or more persons.”
• Prof.Rudolph F.verderber regards communication as “the
process of creating or sharing meaning in informal
conversation group interaction, or public meeting”
7. SHEHLA NAUREEN
Now what is communication
• Communication is commonly defined as “the exchange of
thoughts, ideas, feelings, information, opinions, and
knowledge”. It also involves mutuality of understanding
Definitions of Communication:
• Communication is meaningful interaction.
• Communication is information sharing.
• Communication is understanding.
8. SHEHLA NAUREEN
Important Characteristics of Communication:
• It is a 2-way process.
• Communication process happens between or among
two or more parties. (Sender and Receiver)
• Communication involves exchange of ideas, feelings,
information, thoughts, and knowledge.
• Communication involves mutuality of understanding
between Sender and Receiver.
30. SHEHLA NAUREEN
Importance of business
communication (cont….)
Chief outcomes
Life-blood of an organization
Initiates business transactions
Accomplishes successful business
transactions
31. SHEHLA NAUREEN
Basis of managerial functions
Builds better and human relations
Enhances,knowledge,skills &
experiances