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introduction
shehlaNaureen
Dcs&It
Email:shehlanaureen@yahoo.com
SHEHLA NAUREEN
Quotations
Enjoy the journey, enjoy every moment, and quit worrying about
winning and losing!!!!!!!
SHEHLA NAUREEN
Course…..
i am here to teach you technical and business report writing
……
SHEHLA NAUREEN
communication
SHEHLA NAUREEN
Communication….
• The term communication has been derived from the Latin
word “communis” thus .to communicate means to make
common or to make known.
• Act of making common or known carried out through
exchange of thoughts ,ideas, or the like.
• Communication takes place when the message is received by
the other person .
.
SHEHLA NAUREEN
Views of different author ….
• George terry “communication is an exchange of
facts,ideas,opinion,or emotions between two or more persons.”
• Prof.Rudolph F.verderber regards communication as “the
process of creating or sharing meaning in informal
conversation group interaction, or public meeting”
SHEHLA NAUREEN
Now what is communication
• Communication is commonly defined as “the exchange of
thoughts, ideas, feelings, information, opinions, and
knowledge”. It also involves mutuality of understanding
Definitions of Communication:
• Communication is meaningful interaction.
• Communication is information sharing.
• Communication is understanding.
SHEHLA NAUREEN
Important Characteristics of Communication:
• It is a 2-way process.
• Communication process happens between or among
two or more parties. (Sender and Receiver)
• Communication involves exchange of ideas, feelings,
information, thoughts, and knowledge.
• Communication involves mutuality of understanding
between Sender and Receiver.
SHEHLA NAUREEN
MODELS
SHEHLA NAUREEN
MODEL ONE
SENDER MESSAGE RECIEVER
SHEHLA NAUREEN
MODEL TWO
SENDER MESSAGE RECIEVER
SHEHLA NAUREEN
MODEL THREE
Message sent Message received
SENDER
RECIEVER
SHEHLA NAUREEN
SHEHLA NAUREEN
Component of
communication
•Context
•Sender encoder
•Message
•Receiver_decoder
•feedback
SHEHLA NAUREEN
SHEHLA NAUREEN
A communication model
Message
medium
Receiver
decoder
Sender
encoder
feedback
context
SHEHLA NAUREEN
FORMS OF BUSINESS
COMMUNICATION
• INTERNAL COMMINICATION
• EXTERNAL COMMUNICATION
SHEHLA NAUREEN
INTERNAL
COMMUNICATION
• INTERNAL COMMUNICATION IS
ALSO CALLED INSIDE THE
ORGANIZATION .
SHEHLA NAUREEN
SHEHLA NAUREEN
DIRECTIONS OF I.C
 DOWNWARD COMMUNICATION
 UPWARD COMMUNICATION
 HORIZONTAL COMMUNICATION
 DIAGONAL COMMUNICATION
SHEHLA NAUREEN
SHEHLA NAUREEN
DOWNWARD COMMUNICATION
SHEHLA NAUREEN
SHEHLA NAUREEN
SHEHLA NAUREEN
SHEHLA NAUREEN
UPWARD
COMMUNICATION
SHEHLA NAUREEN
SHEHLA NAUREEN
DIAGONAL
COMMUNICATION
SHEHLA NAUREEN
EXTERNAL
COMMUNICATION
Communication that is held with the
people outside the organization in an
effort to accomplish its work goals.
SHEHLA NAUREEN
Importance of business
communication (cont….)
Chief outcomes
Life-blood of an organization
Initiates business transactions
Accomplishes successful business
transactions
SHEHLA NAUREEN
Basis of managerial functions
Builds better and human relations
Enhances,knowledge,skills &
experiances
SHEHLA NAUREEN
Thanks for ur attention

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Lecture 1 report writing

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