Bilal Serlaman

Singapore Singapore

Marketing Manager

Advertising / Marketing / PR

As a Marketing Manager: • Responsible for building and managing content marketing strategies at XentiQ. • Develop a rich content / editorial calendar which includes: blog posts, white-papers, reports, webinars, infographics, print and video case studies. • Manage the relationships with our creative agencies and content partners to drive the successful delivery of our content strategy. • Grow XentiQ base by implementing and managing a marketing automation platform to nurture leads through email, content, and social channels. • Refresh website content on an on-going basis to align with customers’ needs and interests.