William Herdman has over 30 years of experience in marketing management roles, with a focus on strategic planning, product launches, branding, and generating revenue growth. He has worked for Fortune 500 companies in the oil and gas, chemicals, and technology industries. Most recently, he was a business consultant developing new marketing plans and strategies to increase sales.

1. WILLIAM HERDMAN
4426 Taylor Lane bill_herdman@yahoo.com
Richardson, TX 75082 Phone 713-438-4350 linkedin.com/in/billherdman
MARKETING MANAGEMENT
 Dynamic leader of managing Marketing divisions driving significant growth globally through building
marketing strategy across global business units averaging 15% revenue growth, and driving business
plans for new market opportunities while increasing brand recognition globally.
 Unique approach to marketing using over 10 years experience in both sales and marketing that offer
proven results in exceeding business objectives, driving cross functional teams globally, and
producing large revenues that resolve customer business problems.
 Demonstrated ability to increase revenue and brand preference working with distributors, channel
partners, alliances, and third party resellers by aligning business plans, devising marketing strategies,
managing highly effective cross-functional teams, streamlined execution, and exceeding the results.
SKILLS
 Marketing Strategy  Data Analytics  Budgeting & Allocation
 Account Management  Product Management  Web Management
 Communications  Business Acumen  Social Media
 CRM Tools  Employee Management  Vendor Management
PROFESSIONAL EXPERIENCE
BAKER HUGHES, HOUSTON,TX- Fortune 500 oilfield service company 2014 -2014
Business Consultant
Devise new marketing plan for Reservoir Software division for launching new product offerings, increasing
market penetration, designing customer value propositions, competition analysis, event management, updating
websites, and rollout new product collateral in two months.
 Streamlined second halfmarketing plans for Reservoir Software division building newsales tools,
increasing brand awareness for six newproduct offerings and managing brand messaging
 Reduced customer confusion by rebranding older company brands to align with new business offerings,
gaining awareness with customers within two weeks after the transition
 Removed all outdated web content with new product value propositions, standardized product brochures
and added new sales tools for all new offerings
LYONDELLBASELL, HOUSTON, TX- Fortune 500 plastic, chemical and fuel company 2012 -2014
Manager Marketing Communications
Manage global marketing product divisions, overseeing a $1.5M budget and coaching a 4 member team.
Managed the overall market strategy and plans across three business units and 14 product divisions globally.
Steered key growth of product commercialization through communications, tradeshows,web, advertisement,
media, promotions, and social media driving record earnings of $3.9B in 2013.
 Successfully launched 30 new product offerings through alignment of business plans with marketing and
sales strategies building profitable growth in over 100 different market segments

2. WILLIAM G. HERDMAN PAGE 2
 Increased newrevenue streams by 15% using CRM lead generation tools
 Developed newsales distributor campaigns netting twenty million in newproduct sales
HALLIBURTON, CONROE, TX- Fortune 500 oilfield service company 2011 -2011
Business Consultant
Formulated new marketing plans for the Drill Bits and Services division to reduce product complexity, increase
brand awareness for various product lines, refresh sales tools and develop new prospective customers.
 Standardized newproduct launch plans and sales tools in lessthan 2 months
 Designed video training program for Global Sales teams help them close newbusiness
opportunities
 Spearheads strategic product planning process, develops standards for all marketing functions, and
creates new product launch process through enhancing stage gate process for new product offerings
PETROLEUM ANALYSIS, HOUSTON, TX- Lab and process analytical instruments 2008 – 2009
Director of Marketing
Transformed marketing division developing new market strategy and branding while managing the marketing
department of 10 people. Responsible for all marketing functions globally.
 Launch newbranding strategy in 6 months combining 7 different company brands into one
 Realized $150M revenue in first year by building comprehensive market strategy for opening 3 new
market segments in Pharmaceutical, Food and Beverage,and Environmental
 Pioneered company’s entry into Ecommerce by leading the formation of a new parts ordering system
generating $15M in revenue
 Decreased marketing costs by 40% by implementing bidding process with outside vendors
 Generated $20M incremental revenue through launch of trade-in program
 Managed the complete redesign of the company website in eight months
PRIMAVERA SYSTEMS, HOUSTON, TX 2007 – 2008
Global Energy Marketing Manager
Designed global market strategy for Oil and Gas, Chemical, and Utility markets, responsible for all
communication deliverables both internally and externally, supports executive speeches and sales tools
globally.
HEWLETT-PACKARD/COMPAQ CORPORATION, HOUSTON, TX 1997 – 2005
Global Marketing Manager
 Directed marketing strategies and implemented sales plans with top 50 global customers generating
$500 Million.
 Developed over 100 joint solution offerings and marketing plans driving over $500 Million per year.
 Developed joint marketing plans and demand generation activities globally for Oracle and Cisco
Alliances.
 Launch service reseller packages netting $80 million and developed pay-for-performance program
16 YEARS ACCOUNT MANAGEMENT POSITIONS IN HIGH TECH, HOUSTON, TX 1981 – 1997
 Oracle,Hewlett Packard,Unisys, A.C. Nelson
PROFESSIONAL DEVELOPMENT
B.A., Marketing, University of Houston, Houston, TX
Member, American Marketing Association (Houston Chapter)