The Martec Group

Greater Detroit Area, MI United States

Advertising / Marketing / PR

William is a Director at The Martec Group with a research and consulting focus in the specialty materials, building and construction, healthcare and information technology industries. He has over twenty years of experience in market research and consulting in both b2b and b2c methodologies. In his career at Martec, William has supported clients on over 180 engagements, many at the global level. Clients primarily include Fortune 500 firms in addition to private equity financial entities. Client assignments include Microsoft, Eastman, Honeywell, Lubrizol, Dow, DuPont, Philips, 3M and BASF. In addition to strategic clients, private equity clients include Oaktree, Carlyle, TH Lee and Court ...