If social media has been a source of helium in the business balloon the last few years, ROI has been the needle to burst the balloon. More than one social media discussion has been shut down with a, "yeah, but where's the ROI on it?" kind of question. In this presentation, Bill Seaver discussed a proven method for measuring and tracking social media ROI so businesses can quantify their social media efforts, set measurable baselines, and validate whether it's worth doing (or not doing) anymore.

1. Bill Seaver
Blog: MicroExplosion.com
Twitter: @billseaver
Phone: (615) 473-0396
Email: Bill@MicroExplosion.com

2. Social Media ROI
Take Your Conversation And Shove It...Into A Spreadsheet

4. Return on Investment

8. Return on Voice

10. Return on Investment = Passive
Return on Voice = Active

11. L.A.C.E. Method

12. L.A.C.E. Method
• Leads

13. L.A.C.E. Method
• Leads
• Awareness

14. L.A.C.E. Method
• Leads
• Awareness
• Customer Service

15. L.A.C.E. Method
• Leads
• Awareness
• Customer Service
• Engagement

16. Tools For Measuring
• Twitter Search • Facebook search
search.twitter.com “Posts by Everyone”
• Google Blog Search • Truveo
blogsearch.google.com truveo.com
• Technorati.com • Radian 6
technorati.com radian6.com
• Boardreader • Raven
boardreader.com raven-seo-tools.com

18. Bill Seaver
Blog: MicroExplosion.com
Twitter: @billseaver
Phone: (615) 473-0396
Email: Bill@MicroExplosion.com