Flexible display ux의 방향성 검토

Flexible Display UX
다양한 사례를 통해 영감 얻기
(Korea Mobile UX Conference 2013)
2013.3.14
InnoUX CEO 최병호
InnoUX@InnoUX.com, @ILOVEHCI

1. 휘는 것은 무엇이 있을까?
2. 휘어야만 가치가 있는 것은 무엇일까?
3. 휘면 세상이 어떻게 달라질까?
4. 휘게 하여 돈을 벌 수 있을까?
5. 휘게 만들면 세상을 바꿀 수 있을까?

http://pinterest.com/pin/80572280805261915/ http://pinterest.com/pin/80572280802977004/

© 2013 InnoUX & Innodesign All rights reserved.Flexible Display UX: 다양한 사례를 통해 영감 얻기
Table of Contents
• Wearable UX
• Glasses UX
• Flexible Smartphone/Tablet UX
• Flexible Layout
• UX Ecosystem
• Others
3

Glass bracelet
http://pinterest.com/pin/116249234103515469/
Flexible은 단지 물건을
휘게하는 것만을 의미하지
않는구나!
Flexible은 착용할 수 있다는
의미로 해석할 수도 있구나!
그렇다면 들고 다니는 것과
착용하는 것들을
조사해야겠구나!

http://info.frogdesign.com/rs/aricent/images/frog_Mobile_Ecosystems-Wearable-Technology.pdf
일명 먼지털기… 가방, 지갑, 호주머니 등 들고 다니는 모든
것과 귀걸이, 반지, 시계 등 착용한 모든 것을 꺼내 놓고
보니… 모든 것이 Flexible Display!?

http://www.kickstarter.com/projects/embraceplus/embrace-1
EMBRACE+, smart notification bracelet
for iPhone and Android

http://www.kickstarter.com/projects/embraceplus/embrace-1
Flexible display &
bracelet의 가능성!
• 팔찌의 특성 상 개성
표출: 자신만의 칼라
설정으로
• 스마트폰과 연동: 칼라
설정 및 앱 활용 유도,
N 스크린과의 연동
가능성 고려
• 낮보다 밤이 더 어울려:
야광과 무도회!

Flexible display & bracelet의 가능성: 공통의 제스처, 칼라,
메시지 그리고 배우와 관객의 쌍방향 소통, 참여, 연대

Flexible display &
band의 가능성:
독창적인 디자인,
대중교통 도우미!?

Flexible display & band의 가능성: 어디에서 무엇을 타야 하고, 그곳에 가려면
어떻게 가야하고 시간과 거리가 얼마나 걸리는지, 타려면 얼마나 기다려야 하는지,
목적지에 도착하려면 얼마나 남았는지, 현재 몇 시 인지 안내한다면!? 해외, 낯선
곳에서

MP3
Player
Creative
Hailed as “MP3 Player Creative,” the portable music player features a flexible OLED screen
that other than displaying the playlist also lets the user select the song or control volume
with just a touch of a finger. Worn around the wrist like a bracelet, the MP3 concept gives
easy access of the functions to the user. In addition, the sleek music player includes
wireless headphones to offer clutter-free music on the go.
Flexible display &
bracelet의 가능성!
• 팔찌의 특성 상 개성
표출: 차별화된 형태
• 분위기 업: 혼자만의
음악 청취, 더불어 음악
공유

Bracelet
& Watch
Flexible display &
Watch의 가능성!
• 시계 특성 상 개성 표출:
차별화된 형태 추구
• 어떤 용도?

Futaba flexible OLED watch may lead the
charge for flexible displays
http://www.ubergizmo.com/2012/10/fu
taba-flexible-oled-watch-may-lead-the-
charge-for-flexible-displays/
Flexible displays are not a new idea – they
have been cited, times and again, in
different design concepts. However, so far,
we haven’t seen a commercially available
product which features a flexible display.
Futaba may be planning to change this by
showing off a watch with a flexible OLED
screen.
The company showcased the concept
watch at CEATEC this year and from the
looks of it, it has a very impressive, bright
display. The big question, of course, is that
how commercially viable such a watch is
going to be.
For now, this is a concept watch. The
display packs a resolution of 256 x 65
which may sound very humble in the days
of Retina displays but then, let’s not forget
that its a tiny display of 3.5-inches on a
wrist-watch that we are talking about.
Moreover, the watch is super-slim at
thickness of merely 0.2mm. Futaba showed
off a prototype at the event but the watch
was being powered up through an external
circuit which, of course, can’t be the case
for an actual product. The company didn’t
reveal how will it integrate the functionality
provided by this circuitry within the tiny
watch while retaining its slim profile. There
are no news as to when Futaba may launch
it as a commercial product, something we
suspect is still quite a while away.

http://www.digitaltrends.com/mobile/apples-iwatch-may-include-a-solar-powered-flexible-display/
No more charging! Apple’s iWatch may
include a flexible, solar-powered screen
Flexible display & Watch의 가능성:
참신한 디자인? 놀라운 용도(건강)? 충전의 변화?

http://youtu.be/u5OV_BJreTA
iWatch - A Future Concept

http://youtu.be/u5OV_BJreTA
Flexible display &
Watch의 가능성!
• 시계의 확장: 알람,
일정 관리 및 공유
• 탁상/착용 겸용
• 인증: 지문/터치와
맞춤 서비스
• 통화 지원
• 운동 지원:
기록/공유
• 기억의 확장: 도어
비밀번호 등

http://youtu.be/oWu9TFJjHaM
MYO - Wearable Gesture
Control from Thalmic Labs

http://youtu.be/oWu9TFJjHaM
Flexible display &
band의 가능성!
• 염력의 재탄생
• 창의적인
프리젠테이션
• 내가 보고 있는
모든 것은 우리
것이다!?
• 레코딩의
금단지대는 없다!?

Philips Fluid Smartphone
with flexible OLED display
http://www.designbuzz.com/flex-chatter-flexible-display-cellphone-concepts/
It was Brazilian designer Dinard da Mata who conceived the “Fluid” for
Phillips. It is a smartphone concept that stays loyal to its name and is flexible
in every imaginable way. The phone can be wrapped around the wrist to
double up as a wristwatch or a bracelet and can be accessed easily on the go.
The phone is exceptionally energy efficient. As suggested by the image the
phone lacks a physical keypad but the shape and the adaptability of the
flexible display allows user interactions either horizontally or vertically.

http://www.coroflot.com/erikcampbell/Samsung-Mobile-Device
Samsung Wearable Memory Alloy
Communcation Device - Project
Requirements: Design multi-tasking,
wearable mobile device for five to
ten years out. Utilize up and coming
technology, envision the future,
include environmentally friendly
innovations.

http://youtu.be/DJdD6NHW0xI
Mobile phones
concepts

Rollerphone Bracelet concept Phone with a
Flexible Display http://pinterest.com/pin/322218548309285279/
Russian designer Alexey Chugunnikov has come up with a
design that has been allegedly touted as the “mother of all
concept phones”. The Rollerphone comes with a transparent
OLED display that is both flexible and retractable. It looks like
a harmless wristband at first glance but pull out the display
and you have a fully functional phone that spans from your
wrist to the tip of your middle finger. The display is
rectangular yet extremely ergonomic. The user interface is
intuitive and exceptionally smooth. The phone also has an
inbuilt speaker and a microphone in the wristband.

Flexible display & mask의
가능성: 無!? 눈으로 볼 수
없는 것은 대상이 아니다!?
Just wearable PC!?

Flexible display & stick의
가능성: 無!? 상황에 맞지
않다!? 시각 장애인용
지팡이도 대상이 아니다!?
Just wearable PC!?

Flexible display & cover의
가능성: 타인 및 사물과의
소통과 이해의 탄생. 나에서
또 다른 나에게로의 관점 이동

http://itechfuture.com/sikker-baby-safety/
Sikker –
Baby Safety
The Sikker (Danish for safety) is a jack of all trades
baby monitor, radio, alarm clock, and watch. One
bracelet stays on baby; the other on parent. The units
work in tandem with the base station to transmit basic
biometric data about baby’s condition like
temperature. The units also transmit sounds and even
remotely play music for baby.
Flexible
display &
band의 가능성!
• 부모와
아기의
연결고리

Google Glasses
Flexible display &
Glasses의 가능성

http://youtu.be/13ZQ4LbE2u0
The Future of Mobile

http://youtu.be/13ZQ4LbE2u0
Flexible display &
Glasses의 가능성!
• G-커머스의 탄생
• G-인물 검색의
탄생
• G-테마검색의
탄생
• 입체(3D,AR 등)
정보의 대폭발
• G-폰의 탄생

http://www.google.com/glass/start/how-it-feels/
How it feels

http://youtu.be/8UjcqCx1Bvg
How Guys Will Use Google Glass

http://youtu.be/xnIoGzur0h4
Discover the Future of Frozen Foods |
Marie Callender's and Healthy Choice

Flexible display &
• G-날씨예보와
코디/행동 추천
• G-TO DO의
즉각적인 처리/관리
• G-초단타 실시간
영상 뉴스 시청/제작
및 공유
• G-냉장고 관리

Flexible display &
• G-실시간 운동 정보
기록
• G-메시지 및 영상
통화
• G-상품 내비게이션
• G-상품 정보 열람 및
평가
• G-결제

Flexible
Smartphone/
Tablet UX

http://youtu.be/Zto6aTZM9t0
Nokia Morph Concept

http://youtu.be/Zto6aTZM9t0
Flexible display &
Tablet의 가능성!
• 크기 선택의 자유:
펼치고 접기
• 통화 수단의 자유:
스마트폰과
이어폰의 선택
• 휴대의 편리:
손목에 착용

This is CF of Samsung Mobile
Display & AMOLED.
http://youtu.be/f4AhTiQkWwk

http://youtu.be/g7_mOdi3O5E
Future of Screen Technology

Samsung Youm OLED Flexible
Display AD Commercial
http://youtu.be/oAh_dcH4Aas

http://youtu.be/SvEW2CJMasQ
Flexible display의 크기가
상당히 커진다면 어떤 용도?

http://vimeo.com/871743
Flexible display의 크기가
상당히 커진다면 어떤 인터랙션?

Flexible display가
종이 수준으로 얇아진다면 어떤 용도로?

http://youtu.be/KGP4tzGfwR8
Flexible display가
종이 수준으로 얇아진다면 어떤 인터랙션?

http://www.youtube.com/watch?v=qhZ9aefdNUU&feature=share&list=UUQBX4JrB_BAlNjiEwo1hZ9Q
Plastic Logic demos
flexible display concepts

Rolltop (The Flexible OLED
Display Laptop)
http://youtu.be/8L7dk5voLn0

Flexible cellphone concept by Yun Liang
Chinese always come up with
something innovative and stylish. This
trendy phone has been created being
inspired by Chinese scrolls. Yun Liang’s
Scroll smartphone uses a flexible OLED
display that takes its design’s
inspiration from unfurling scrolls.
When the phone is not in use the
display recedes smoothly into a tube.
The numeric keypad is a physical one
and has been integrated alongside the
length of the tube. This makes it
possible to use the phone without
actually having to draw out the screen.
Thus, you need to unfurl your scroll
only while viewing texts, mails or
media.

i Roll, a space-saving roll-up
cellphone concept
just like the phone above it, this phone
also incorporates a scroll like design
concept. The best part about this phone
is its size. It is hardly bigger than an
average pen and it comes with a flexible
headset that allows making or receiving
calls. Both the outer casing and the
retractable screen are made up of a
flexible OLED display. The casing shows
important notifications as new texts, mails,
missed calls and battery life. The phone
also features a fully rotatable camera and
a USB connector at the bottom.

Prototipo
schermo
Flessibile

http://youtu.be/r2hdcmQGzBI
Flexible film speaker for use
in next-gen flexible devices

Samsung concept
phone with foldable
AMOLED display
Samsung was the first
company to come up with
a foldable/flexible display.
The latest from them is a
prototype that was
launched just a few
months back. It is made
by sandwiching two super
AMOLED panels, a module
case, silicone rubber and a
gorilla glass protection
cover. The prototype has
responded well in test
scenarios. Experts say that
the screen was folded over
100,000 times before a
decrease of 6 percent in
display brightness was
noticed, which barely
detectable to the human
eye. The design is by
Heyon You and will make
it possible for
smartphones from
Samsung to have a display
larger than 7”.
• Slim
• Flexible
• Skin
• Natural UI

Flexible Screen Phone
http://ideasbegin.com/2012/07/flexible-screen-phone-concept/
• Slim
• Flexible
• Skin
• Natural UI

Flexible Screen Phone
http://ideasbegin.com/2012/07/flexible-screen-phone-concept/

Nokia’s
Human form
flexible
concept
phone
If this phone did not have the Nokia logo it would probably
have had alien written all over it. One has to really see the
promotional video for the Human form phone from Nokia to
believe in its exceptional looks. This phone is light years
ahead of its time. The phone is teardrop shaped and houses
a wicked, closely guarded nanotechnology concept. The
device is flexible and its entire surface is touch sensitive and
operates on user’s gestures. The design has been
segmented for reception of gestures that are lot like those
for the Wiimote. The device also houses Nokia’s mammoth
Kinetic Device. Nokia recently showcased the shell of
Humanform, which did not do much except bend, but it did
so in a really cool alien style.

Flexible
screen
cellphone
concept by
Kyocera
Kyocera, the Japanese
manufacturer, has come up
with a flexible phone that is
virtually a shape shifter. The
phone is dubbed as the “EOS”
and thanks to its flexible OLED
display that can transform into
a wallet, a clamshell or a purse.
The casing is a soft and semi
rigid polymer. The design is
superbly clean and compact
and the device itself is greatly
adaptable, as in it opens up to
reveal a large widescreen
display. But that is not where
the coolness of this device
ends. The phone does not
require a battery. You heard
right! The phone has inbuilt
nano piezoelectric generators
which converts the kinetic
energy, from user gestures and
interactions, into electrical
energy. So the more you use
the phone, the more the
energy it creates.

Super Flex
Smartphone
by Nari Lee
Now this phone simply looks like a futuristic
lampshade. We have seen ideas whizzing
across drawing boards into production,
when it came to coming up with radical
concept designs and exploring new
possibilities of user interactions. Finest
examples of such devices would be the
Napkin PC and the Bento Box Laptop. The
Super Flex by Nari Lee is basically a
lampshade in disguise and doubles up as
charging dock when not in use. The design
incorporates a flexible LED display around a
hilt. However, it looks more like a curvy
tablet than a smartphone.

Nokia’s kinetic flexible screens and twisted
interface
Nokia adds to this list again with its Kinetic device. Straight from Nokia’s Future Lounge comes
another flexible device that can be folded any which way you like, and the phone operates on twist
gestures. For example, if you bend the phone towards you it will select the current option or zoom
the image you are viewing. The same twist gestures work for the music player as well. The Kinetic
device is still under development and is a long way from actually being installed onto phones. Nokia
promises to come up with a working super AMOLED prototype soon, and Nokia is known to deliver
what it promises.

http://youtu.be/b7VlT3TNI8A
LED Outdoor Flexible Screen

http://youtu.be/z0z4Cj_7Xh4
PARKd

Aquarium Sink
http://www.incrediblethings.com/home/do-needwant-aquarium-sink/

Smart
Hydro
Smart
Bathtub
http://www.techfresh.net/smart-hydro-smart-bathtub/
At a first glance, the Smart Hydro looks like an
ordinary bathtub. However, the bathtub has two
transparent walls on either side, made from a highly-
resistant glass material. Made from molded plastic
and acrylic material, it also features a couple of
aluminum handrails, which makes it a lot more
comfortable to use. What makes the Smart Hydro
more special is that it incorporates a very advanced
control system. You can set the exact temperature of
the water, and will be alerted when the desired
temperature has been reached. What’s more, the tub
also has a Keep Warm function, which will keep the
water’s temperature at a constant level. Additional
features include a self-cleaning system and several
connectivity options. You can even activate its
functions from your smartphone and monitor in real
time the water’s temperature. No word on pricing or
availability at this time.

https://vimeo.com/61202867
NYC Beacon (Reinvent Payphones)
Gently rising out of the sidewalk and topping out at nearly 12 feet, BEACON is a slender concrete and stainless steel structure enclosing a stack of
indestructible LED matrix screens, similar to those found on Times Square billboards.
The upper screens function as digital signage, creating an ad-supported revenue stream that allows Beacon to provide its other functions free of charge.
These screens also adapt to public events throughout our city, from NYC marathon mileage markers to themed banners, celebrating with the city during
its many parades.
Beacon was designed to connect New York City with New Yorkers, businesses and visitors. Beacon takes everything chaotic, colorful & loud about New
York City and connects it back to us in an intelligent, purposeful & familiar way.

Flexible display와
bus stop의 layout

Flexible display와
옥외 광고의 layout

Flexible display와
smart car의 layout
http://youtu.be/eOSJdQ3e6JE

http://youtu.be/qwJ9uGw4Mk8
Nike+ FuelBand

http://youtu.be/qwJ9uGw4Mk8
Flexible display &
band의 가능성!
• 손목 착용 ▶
• 운동 ▶
• 데이터 기록 ▶
• 목표 달성 확인 ▶
• 스마트폰 앱과 데이터 연동 ▶
• 웹사이트와 데이터 연동 ▶
• SNS에 데이터 오픈 ▶
• SNS에 게임화 적용 ▶
• SNS에 관계 형성 및 강화 ▶
• 오프라인 인맥으로 발전 ▶
• 운동

http://youtu.be/VcaSwxbRkcE
Flexible display,
Talking Shoe, Ecosystem

http://youtu.be/bqvinDgex-A
Flexible display,
Video Game, Ecosystem

PANDORA - Flexible Display Note
PC Concept by Jeabyun Yeon
http://www.yankodesign.com/2013/02/05/laptop-or-pc-you-decide/
PANDORA is a flexible laptop PC
for the next generation. Through
its flexible display and proper
application of various technologies,
this laptop PC can be applied to a
number of interfaces smoothly. A
shade less thicker than typical
tablets, the device boasts of thin
flexible battery technologies as
well. A good hybrid concept for
gen-next I love the new form and
approach towards the design.

IMPRESS - flexible display
http://vimeo.com/3187100

Flexible
Screen Door
Saves You
From
Looking
Stupid
http://www.incrediblethings.com/home/flexible-screen-door-saves-you-from-looking-stupid-sort-of/
We’ve all walked into a door at some point. Walking into a
glass door hurts like hell, but is still quite funny. Charging
into a screen door is just plain hysterical. Whether you just
bend it a bit, or head straight on through, everyone around
you will share a laugh. The Flexible Screen Door Kit easily
replaces an existing screen door with a UV-resistant flexible
mesh screen that prevents all that unnecessary
damage…and unfortunately, some of the humor. This special
design resists tearing, sagging and constant impact,
allowing the screen to bounce right back into shape after
some fool runs right through it.

Electrolux
Bio Robot
Refrigerator
works on
biopolymer
gel
http://www.hometone.com/entry/electrolux-bio-robot-refrigerator-that-works-on-biopolymer-gel/
The long wait is over, as Electrolux has
finally unveiled their Bio Robot Refrigerator
concept. Designed by Yuriy Dmitriev, the
fridge works on the principle of biopolymer,
so no more flying drawers now. The
biopolymer gel helps to keep all the food
items cool through luminescence. The non-
sticky gel surrounds the food and the strong
surface tension of the gel helps to build
separate pod for them. The fridge offers
plenty of space to hold your eatables
without mixing the odor. It is also capable of
being placed horizontally, vertically or even
on the ceiling, so adaptable to any space
easily. It is four times smaller than other
fridge, and the volume is used as efficiently
as possible. Amazing concept, it’s the
futuristic refrigerator.

Aeroponic Planting Panel with Vegetables Ready
to Harvest - Market Users:
Socially responsible companies dedicated to
reducing their carbon footprint,
protecting the environment, and improving food
quality. Also applicable for
edible schoolyards, farmers markets, community
gardens, etc.
http://www.coroflot.com/erikcampbell/Aeroponic-Garden-System
Aeroponic Garden System

http://youtu.be/H3WdFTf2kBM
Flexible display,
Amazing Toy

https://vimeo.com/45417241
Flexible display & Real world
The Motion Project was a collaboration between a lot
of clever creative people working together to create a
machine that turns motion into music. The client for the
project, Frucor (makers of V energy drink), together
with their agency Colenso BBDO, kitted-out a
warehouse space for this project to grow in and
gathered together a group of talented people from a
number of creative fields.

경청해주셔서
고맙습니다!

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