This document provides statistics on social media, internet, and mobile device usage in Vietnam. It finds that as of 2011, Vietnam had a population of over 85 million people, with 29 million internet users representing a 34% penetration rate. Social networks were growing rapidly, with Zing, Facebook, and Yume having millions of users each. Mobile penetration exceeded 100%, and mobile devices were increasingly being used to access the internet. The statistics showed high rates of social media, online music, and e-commerce engagement among Vietnamese internet users.

1. SOCIAL, DIGITAL
AND MOBILE IN
VIETNAM
we are social
DECEMBER 2011

2. we are social
FOR MORE INFO ON THIS REPORT, PLEASE
CONTACT SIMON KEMP AT WE ARE SOCIAL:
SIMON.KEMP@WEARESOCIAL.SG
@WEARESOCIALSG
+65 9146 5356
DJESKI
HTTP://WEARESOCIAL.SG
we are social

3. VIETNAM
85,846,997
TOTAL POPULATION
29,268,606
INTERNET USERS
6,800,000
30%
70%
URBAN
RURAL
34 %
INTERNET PENETRATION
8%
USERS ON TOP SOCIAL NETWORK
SOCIAL NETWORK PENETRATION
129,729,035
100+ %
MOBILE SUBSCRIBERS
we are social
MOBILE PENETRATION
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011

4. 2 IN 3
VIETNAMESE NETIZENS
USE THE WEB EVERY DAY
we are social
SOURCE: CIMIGO NETCITIZENS REPORT

5. VIETNAMESE NETIZENS SPEND AN AVERAGE OF
140 MINUTES
USING THE INTERNET EACH WEEKDAY
we are social
SOURCE: COMSCORE

6. 26%
OF VIETNAMESE NETIZENS ACCESS
THE WEB FROM INTERNET CAFES
we are social
SOURCE: CIMIGO NETCITIZENS REPORT

7. THE AVERAGE VIETNAMESE SOCIAL MEDIA USER SPENDS
137 MINUTES
ON SOCIAL MEDIA SITES EVERY MONTH
we are social
SOURCE: COMSCORE

8. 97%
OF VIETNAMESE INTERNET USERS
AGED 15 – 24 USE SOCIAL MEDIA
we are social
SOURCE: COMSCORE

9. SOCIAL NETWORK USER NUMBERS IN VIETNAM:
ZING
FACEBOOK
YUME
6.8 M
2.9 M
2.9 M
we are social
SOURCE: LATEST SITE-REPORTED METRICS, AS AVAILABLE NOVEMBER 2011. FIGURES REPRESENT TOTAL USER NUMBERS; UNIQUE ACTIVE USERS MAY BE LOWER

10. FACEBOOK DEMOGRAPHICS IN VIETNAM
35--44:
4%
45-54:
1%
55-64:
0%
65+:
0%
13-17:
13%
25-34:
25%
MALE:
54%
FEMALE:
46%
18-24:
56%
we are social
SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011

11. TOP FACEBOOK PAGES IN VIETNAM
#
1
2
3
4
5
6
7
8
9
10
BRAND PAGE
MUACHUNG
NHÓMMUA
NHÓMMUA HÀ NỘI
KFC VIETNAM
LINKSYS VIETNAM
CUNGMUA.COM
HTC VIETNAM
CONVERSE VIETNAM
ACER VIỆT NAM
VIETNAM AIRLINES
we are social
LIKES
169,646
126,424
56,695
44,598
37,135
35,626
35,280
33,636
30,558
28,936
GROWTH
0.00%
0.00%
0.00%
18.95%
0.30%
14.84%
2.86%
5.31%
0.00%
24.38%
SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011

12. REACH OF INSTANT
MESSAGING IN VIETNAM:
72%
we are social
SOURCE: COMSCORE

13. 30,000,000
VIETNAMESE NETIZENS HAVE VISITIED
ONLINE AUCTION OR SHOPPING SITES
we are social
SOURCE: ASIA DIGITAL MAP

14. 78%
OF VIETNAMESE NETIZENS
HAVE LISTENED TO MUSIC ONLINE
we are social
SOURCE: NIELSEN

15. 60%
OF VIETNAMESE NETIZENS
HAVE DOWNLOADED MUSIC
we are social
SOURCE: NIELSEN

16. 65%
OF VIETNAMESE WEB USERS WOULD SHARE
THEIR INTERNET USE PATTERNS WITH
ADVERTISERS TO SEE MORE RELEVANT ADS
we are social
SOURCE: NIELSEN

17. 40%
OF VIETNAM’S INTERNET USERS HAVE USED
A MOBILE DEVICE TO ACCESS THE WEB
we are social
SOURCE: NIELSEN

18. MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS:
HTTP://WEARESOCIAL.SG
we are social

19. SIMON KEMP
MANAGING DIRECTOR
@ESKIMON
SIMON.KEMP@WEARESOCIAL.SG
HTTP://WEARESOCIAL.SG
we are social
LAM CAI YU
ACCOUNT EXECUTIVE
@HICAIS
CAIYU.LAM@WEARESOCIAL.SG
HTTP://WEARESOCIAL.SG