This document provides an overview of starting, growing, and running a successful business. It discusses entrepreneurship and some of the key reasons why people become entrepreneurs, such as freedom, purpose, and the ability to combine work with other interests. It also notes that necessity is another reason, as industrialization and technology may make some workers obsolete. The document outlines important skill sets for entrepreneurs, including management, marketing, accounting, finance, and business planning. It emphasizes the importance of orchestrating these skills and knowledge through proper integration, improvisation, collaboration, and applying experiences. Finally, it provides some resources on specific business disciplines like management, marketing, accounting, and strategic thinking.

1. Starting, Growing, and Running a Business

2. Entrepreneurship
• Is the pursuit of
opportunities with
disregard for assets
currently controlled.
• Improvise
• Create creatively
• Barriers to entry
• Resources available

3. Reasons
• Freedom
• Purpose
• Combine work, art,
leisure
• Aspirations
• Ambitions
• Meaning
• Accomplishment
• Jobs & Callings

4. Necessity
• Industrial paternalism
• Multiple serial careers
• Fragmentation of work
• AI and robots
• Machines may soon
make workers obsolete

5. Skill Sets
• MBA ASAP
• Management
• Leadership
• Marketing
• Start ups
• Organization
• Accounting
• Finance
• Business Planning
• Strategy
• Economics
• Communication
• Negotiation
• Law
• Technology

6. Orchestration
• Proportional Response
• Integration
• Improvisation
• Collaboration
• Application of skills,
knowledge and
experience
• Flow

7. Disciplines

8. Management & Leadership
• My book
• Available on Amazon

9. Marketing
Essentials and Practice

10. Marketing
Strategy and Focus

11. Marketing and Advertising

12. Start ups
• Gurus
• Best Practices
• Steve Blank
• Kaufman Foundation

13. Accounting
• My book
• Available on Amazon

14. Financial Statements and Reporting
The End Product of Accounting

15. The Value of Time
Arbitrage and the Value of Time

16. Plans and Planning
Plans are useless, but
planning is invaluable.
Winston Churchill

17. Operations and Supply Chain
Management

18. Inventory: Buffer of Suffer
Operations and Supply Chain Management

19. Risk Management

20. Strategic Thinking

21. Strategic Planning

22. Managing Strategic Momentum

23. History of Economic Thought
Famous Economists and
Their Idea Chronology

24. Economics
Mathematical Structure of the
Science

25. Business Gurus
• Theory
• Practice

26. Ideas
• Creativity
• Futurism
• Skate to where the puck
is going to be

27. Thank You
John Cousins
jjcousins@gmail.com