Not finished.

2. Signs Most of the signs looked like they were printed straight off of a computer which looks not only cheap, but also unprofessional.

3. Marquee Cherish is somewhat hidden in a shopping center and most people have no idea where it is located. A good idea would be to put a large marquee alongside Southlake Boulevard.

4. Entrances Cherish has one main entrance which is good in this case because as soon as you walk in, you see the entire store.

5. Window Displays The window displays are very appealing because you can see the array of mannequins from a far distance.

6. Type of Store Layout Used Cherish uses an Angular Layout in which the store’s products surround the checkout counter in the middle.

7. Store’s Interior Nice environment.

8. Floor Covering Throughout the store you will find yourself walking on boring, white ceramic tile. This seems cheap to the customer’s eye.

9. Lighting Cherish does an excellent lighting with the warehouse style lights along with lower lights above the clothes.

10. Color Although the store is not extremely bright, the shiny and jeweled clothing make up for this.

11. Store Fixtures Straight racks, gondola, round racks, tables, and display cases.

12. Width of Aisles As you make your way through the store, you’ll find yourself crammed in some areas. This makes it somewhat uncomfortable to browse.

13. Type of Interior Display Explanation of interior display was used –

14. Conforming of the store’s interior to the overall effect The store’s interior adding to the overall effect is presented well mostly because of the store’s fixtures display the products nicely.