Nordea goes Green with IT Laudon/Laudon MIS 12/e: pages 216-217 1. What business, personal, and social costs are involved when traveling by airplane between Copenhagen and Helsinki? 2. How can IT be both the culprit and the solution to environmental problems? 3. What are the arguments against corporate social responsibility? 4. Visit the page https://www.cdproject.net. What is the CDP’s aim? What organizations are involved? Are you pro or against such organizations? Explain why? Made and presented for the course Management Information Systems at Viadrina University, winter term 2012/2013.

1. Nordea goes green with IT
Management Information Systems
12.11.2012

2. Outline
1. What business, personal, and social costs are involved when traveling by
airplane between Copenhagen and Helsinki?
2. How can IT be both the culprit and the solution to environmental
problems?
3. What are the arguments against corporate social responsibility?
4. Visit the page https://www.cdproject.net. What is the CDP’s aim? What
organizations are involved? Are you pro or against such organizations?
Explain why?

3. o Largest financial services group in Northern Europe
o Operating in 9 home markets  highly distributed
geographical organization
o Efforts to integrate CSR in their business
o Best bank in the Nordic CDP report

4. Costs for
air travel
Business
oSubstantial amount for flight tickets,
transfer, comfort class
Personal
oAlways on the move, stress
oNo time for friends and family
Social
oHigh carbon dioxide emissions
oGlobal warming

5. Business and Environment

6. IT - culprit to environmental
problems
Computer Power Consumption
o two main Problems:
1. limiting power to run the
computer park
2. find innovative ways of cooling
down computers in use

7. IT – solution to environmental
problems
In the area of computer power
consumption:
Savings:
647 tons of
carbon annually

8. IT – solution to environmental
problems
On the server side:
oserver virtualization – aim: reduce the number of
physical machines consuming power
Increase Technology usage:
oaim: reduction of air travel and the improvement
of collaborative work quality
ovideoconferencing equipment
oWeb cameras, headsets, and software for two-
party video calls

9. IT – the crucial key role
by 2016 comply with the „European Union
directive on energy use“
o reduce energy consumption by 15 %
o reduce travel by 30 %
o reduce paper consumption by 50 %
It will be both a part of the problem as well as
part of the solution!

10. Corporate social responsibility
o aim: guidelines for ethically and
socially responsible behavior
o Satisfy requirements of key
stakeholder groups
o Strengthen relationships,
reputation
o Improves value

11. Corporate social responsibility
o Lowers economic efficiency and profit
o Greenwashing
o Increases costs in organization and social
environment
o Imposes hidden costs passed onto stakeholders
o Requires skills business may lacks
o Places responsibility on business rather than
individuals, or governments
o Few standards to evaluate and control actions

12. Carbon Disclosure Project

13. Key facts
o Independent not-for-profit organization
o aim: prevent climate change & protect natural resources
o World largest self-reported climate change data

14. How does CDP work?
o requests standardized carbon and climate change information
o questionnaires send to companies on behalf of institutional
investors that endorse the project as ‘CDP signatories’
o Companies are thereby encouraged to account for and be
transparent about environmental risk
o drive investment flows towards a low carbon and more
sustainable economy

15. It’s working!

16. Which organizations are
involved?

17. For or against such
organizations?
„The work of the Carbon Disclosure Project is crucial to the success of
global business in the 21st century…helping persuade companies
throughout the world to measure, manage, disclose and ultimately
reduce their greenhouse gas emission. No other organization is
gathering this type of corporate climate change data and providing it
to the marketplace.“
Ban Ki-moon, Secretary General, United Nations
Pro CDP – helps cutting costs on the company side while
protecting natural resources on the other side

18. Thank you!
o What is your opinion about
“Green IT”? Should every
company take this subject into
account?