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RANKING FACTOR !!
RANKING FACTOR FOR ANY WEBSITE!
CODE:
No Tables
Fast
Semantic Code
Hierarchical
SPECIFIC CODE:
 Meta Keywords
 Title
 Meta Description
CONTENT:
KEYWORDS:
User terms vs marketing terms
• Often Questions
Title a page and write to it
EX: Keyword “Adopt a Pet”
• Where can I Adopt a Pet?
THE KING OF ON-PAGE
<Title>
URL
<h1>
OTHER IMPORTANT LOCATIONS
<h2>,<h3>, <h4>, <h5>, <h6>
<img src=”keyword” />
<img alt=”keyword” />
<li>keyword</li>
<b>, <strong>, <i>, <em>
<p>keyword</p>
BACK TO AUTHORITY
• Popular/Authoritative sites are
worth more
• Very difficult, any easy/paid link
strategies get found out
SOCIAL IS THE NEW PLAYER
 Shares
 Likes
 Comments
 Followers
 RTs/Mentions
 Links
PERFECTLY OPTIMIZED PAGES
THEY DECIDED LINKS > CONTENT
PREPARED BY:
Biswajit Biswas
Graphic Designer and Digital Marketing Expert
THANKS!!

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Ranking factro of SEO!

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