Creating an app isn’t simple. Early in the process of designing the app, decisions have to be made around how app data will be stored, and for most developers the cloud is an obvious choice. At this point, developers need to make an important choice: invest time, energy and resources in creating their own DIY file systems that sits on top of public cloud infrastructure; or take the shortcut and use a cloud storage API, and surrender their users’ data to popular cloud storage services. In this session, Bitcasa CEO, Brian Taptich will outline the impact of this dilemma on the future functionality and user experience of an app, and also discuss why the next generation of apps will require better file systems that offer broad capabilities, performance, security and scalability, and most importantly, developer control of user data and experience.

1. The Developer’s Dilemma
Making the cloud work for you

2. About Bitcasa

3. Data Exploding as Space Diminishes
10x Growth More
Competition
Less
Space

4. This has Created a Tug-of-War …
User
Data
Devic
e
Mfrs.
Softwar
e &
Apps
Carrier
s
Operating
Systems
System-
level
Service
s
Storage
Platform
s

5. … For Everyone Other Than Apple

6. Device Manufacturers
Pro:
Footprint
Con:
CRM

7. Carriers
Pro:
Billing relationship
Con:
Trust 1.0

8. Operating Systems
Pro:
Ubiquity
Con:
Interoperability

9. Storage Platforms
Pro:
First
Con:
Trust 2.0

10. System-level Services
Pro:
Ubiquity
Con:
Consumer relationship

11. Software & Apps
(YOU)
Pro:
Focus
Con:
Size

12. Why Does This Matter?
Two Reasons:

13. #1 Next-gen apps
(and everything
else)
will depend on
seamless cloud
integration

14. #2 Whoever owns the data
will own the customer

15. Developer adoption of
cloud storage been slow
… Why?
However …

16. Because Cloud Storage is Hard
Choosing
Provider
11
Selecting
Services
22
Forecasting
Demand
33
Architecting
Backend
44
Monitoring
Services
55

17. Cloud storage should be
three fundamental things:

18. #1 It should be easy to build

19. #2 It should always keep data secure

20. #3 It should never force you
to give up your user base

21. Unfortunately that has
not been the case …
… until recently, you’ve
had two bad options:

22. Public cloud DIY
OR
Branded 3rd
parties

23. Public Cloud DIY Limitations
Performance
Complexity
Flexibility
Security Time & effort

24. Branded 3rd Party API Limitations
Security
Performance
UX Limitations
Data Ownership
Functionality

25. The Developer’s Dilemma
Own your users
EasytodoHardtodo
Surrender users

26. Where do you Land?
No Server Server