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Marketing Back To Basics
- 1. Marketing Back to Basics Lisa Archer, Bitesize Marketing Wednesday 3 rd March 2010
- 3. What is Marketing? “ The management process responsible for identifying, anticipating and satisfying customer requirements profitably ”
- 4. Top 10 Marketing Steps
- 6. Ste p 2- Research your Ecosystem
- 7. Step 3- Develop Your Strategy Cost leadership Differentiation Focus Stuck in the middle
- 10. Step 6- Engage with your market
- 14. Step 10- Don’t become a boiled frog!!
- 16. Thank you
Notas del editor
- A bit about me....
- Objectives are your dreams with deadlines….. Define Aim Goal Objective Mission
- You have limited resources- you want to focus your efforts of the biggest opportunities with the heart being customer satisfaction Understand market needs and the segments Make the most of your strengths and be competitive Cost Leadership EASYJET/Lidel FOCUS- The perfume shop STUCK IN THE MIDDLE- Woolworths M&S now clear segments that it appeals to DIFFERENTIATION- Apple Think leader, challenger, follower and niche
- Marketing moved from ‘push’ to ‘pull’ focus now on engaging with your target market. Key is to understanding your target market and development of ‘INTERESTING’ content
- Think like your customer when they are using a search engine