"How to Launch You.com - Build Your Personal Website"
The free workshop, “How to Launch You.com – Build Your Personal Website,” was originally held April 8 in Dallas. Hosted by the Society of Business Editors and Writers and Southern Methodist University, the workshop offers practical tips for showcasing your work, marketing yourself and promoting your brand. WHAT YOU WILL LEARN How to create a personal website using WordPress, including the use of the dashboard, themes, plug-ins and widgets What other software exists to create a personal website What are best practices in creating a personal website YOUR INSTRUCTOR Jeremy Caplan is the director of education for the Tow-Knight Center for Entrepreneurial Journalism at City University of New York Graduate School of Journalism. He is also a Ford Fellow in Entrepreneurial Journalism at the Poynter Institute. In addition to contributing to Time Magazine on subjects ranging from business innovation to consumer technology, he writes for The Wall Street Journal’s Digits. SELF-GUIDED LESSON Take a look through the workshop session recordings and resources below. At your own pace, you can walk through the self-guided lesson on the key elements of personal branding, website development, blogging and social development. For more information about free training for business journalists, please visit businessjournalism.org.
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"How to Launch You.com - Build Your Personal Website"
- 1. How to Launch YOU.com SABEW Conference Reynolds Center Workshop Jeremy Caplan April 8, 2011
- 2. Agenda Options for Launching Your Site Introducing Wordpress + Best Practices Hands-on Site Building Final Discussion and Critique
- 3. Brief Introductions Who I Am Who You Are
- 4. Part I: Getting Yourself Online From 5-minute free options to costly, year-long projects, you can choose how deep to dive.
- 5. flavors.me
- 7. about.me
- 9. blogger.com
- 11. posterous.com
- 13. tumblr.com
- 15. weebly.com
- 17. wix.com
- 21. apple.com/iweb
- 23. dreamweaver.com
- 25. squarespace.com
- 27. 99designs.com
- 29. sortfolio.com
- 35. Blogger Dashboard Vs. WordPress Dashboard
- 51. Part III: You.com Best Practices Making the Most of the WordPress World
- 52. Decide What You Need List the key content you need on your site
- 53. Prepare Your Assets Gather your materials
- 54. Your Site Should Include: 2-Paragraph Bio High-Quality Photo Links to Your Content PDFs of Your Content Videos or Podcasts You’ve Made or Appeared in Links to Your Social Media Accounts/Blogs Contact Information Optional: Resume, Testimonials, Links to Colleagues
- 55. Get a Sense of What’s Possible Find at least 10 portfolio sites you like & observe the sites’ content and design choices.
- 56. Choose a Reliable Web Host Bluehost, Dreamhost, GoDaddy, etc.
- 58. Don’t Save Nickels Choose a web host and a theme provider based on your needs. Investing in your self presentation is an important part of investing in your career.
- 59. Add Some Useful Widgets Search Twitter Flickr Recent Posts/Comments
- 60. Add Some Useful Plug-Ins Audio Player Lightbox 2 Backupify Akismet Issuu
- 61. Revise Regularly Update and fix site issues at least monthly
- 62. Capitalize on the Community WordPress.tv = Great explanatory videos WordPress.org/support - FAQs & Basic Info